ech’s GA4 expert to follow //

Google Analytics 4 is the new version of Universal Analytics. It’s the most popular analysis tool for the web, whether you like it or not. This is an alphabetical listing of experts that you should follow to make the most of Google Analytics and remain sane.

Simo Ahava

Simo is the author and creator of the incredibly successful (1.3 million sessions by 2021 according to Niche Pursuits), GA blog SimoAhava.com. He is a partner in 8-bit sheep, a network for digital strategy, and co-founder of Simmer OY. This online learning platform offers courses and content for technical marketers.

Brie E Anderson

Brie is a founder and owner at Beast Analytics. She provides analytics solutions. Her origin story is cool, starting with laser tag and punk rock and moving on to marketing, agency work, and teaching at Wichita State Tech. Before starting her own company, Brie worked in marketing and laser tag before moving on to agency work.

Charles Farina

Charles is the head of innovation at AdSwerve, a company that provides ad-services. He is constantly up to date on all the GA4 developments. Charles is a major contributor to Measure Slack, Twitter and GA4 properties. But “mostly, you’ll find him playing hockey on an ice rink.”

Julius Fedorovicius

Julius’s blog Analytics Mania is a popular one, thanks to the articles and tutorials that are easy to follow. He wrote it for “people who are interested in digital analysis but don’t know how to program.” He also runs a popular YouTube channel with the same name.

Benjamin Mangold

Ben is the co-founder and influential blogger of Loves Data in Australia, a web analytics agency. He is the author of “Learning Google AdWords & Google Analytics” and has been invited by Google as a Google Certified trainer for Google Analytics & Google AdWords.

Janet Driscoll Miller

Janet Miller is the president and CEO at Marketing Mojo. She founded this digital marketing agency in 2005. She is a renowned, award-winning speaker and writer on digital marketing. She is the author of “Getting Started With Google Analytics: Setup Google Analytics Correctly From the Beginning.”

Jeff Sauer

Jeff is the founder and author of Data Driven U, as well as the popular blog Jeffalytics. He is adjunct instructor at University of St. Thomas, and has created a marketing curriculum that’s used by several universities. He also developed multiple marketing certificate programmes. Jeff is a well-known conference speaker and consultant.

Krista Seiden

Krista has a wealth of experience as a digital analyst consultant. She was previously VP of Product Marketing & Growth at Quantcast and, before that, a product manager, as well as the analytics evangelist, for the Google Analytics Team. Krista is a sought-after speaker.

Himanshu Sharma

Himanshu is the founder of Optimize Smart. This UK-based agency offers GA4 and GTM consultancy and web analytics training. He has also been writing a blog on web analytics since 2011 called Optimize Smart. Himanshu is the author of “Master the Basics of Email Analytics.”

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