it launches AI keyword research tool

Reddit has launched Keyword Suggestions, a new feature that will enhance its ad-targeting capabilities.

Why do we care. This feature could help you save time by letting AI do the heavy lifting. Access to new targeting options could increase campaign reach and efficiency.

Keyword Suggestions is a new feature in Reddit Ads Manager. This tool helps you find the best keywords for your ads. It uses machine-learning to generate relevant keywords and then ranks each suggestion based on monthly Reddit views, while filtering out inappropriate content.

This is what it looks like. A screenshot provided by Reddit:

How it works Reddit’s Keyword Suggestions uses advanced technology such as machine learning and natural-language processing to deliver the most relevant suggestions. Reddit says it also analyzes each keyword’s original context to make sure that only keywords in an environment suitable for brands and safe to use are presented to advertisers.

Machine learning does the hard work by selecting Reddit conversations and posts that best align with each advertiser’s needs. Advertisers can display ads that are most appropriate to Reddit users.

The first Search Engine Land article that appeared was Reddit launches AI powered keyword research tool.