le Cloud now offers a new genAI-based marketing solution

GenAI Marketing Solution, a collaboration of Typeface, GrowthLoop, and Google Cloud, is designed to accelerate the creation and execution creative marketing campaigns. Typeface is an AI-powered generative content creation tool. GrowthLoop is a platform for segmentation, orchestration, and measurement.

The new solution will work with Google BigQuery and GenAI Foundation to create a workflow for creating a campaign from start to finish.

The main capabilities. The GenAI Marketing Solution is a unified solution that enables these capabilities:

• BigQuery offers a customer profiling tool based on the data it has collected about ad, product, consumer, and sales data.
• GrowthLoop’s natural language processing applied to BigQuery datasets allows for the creation of audience segments.
• Typeface’s genAI technology can be used to create personalized content based on the audience segments developed by GrowthLoop.
• GrowthLoop ROI and A/B Testing metrics are used to monitor performance.

What we care about. The unified workflow is the key. In today’s world of marketing, the need for speed, agility, and flexibility is at odds against the need to switch from one solution to another — one for managing and collecting customer data, and another for audience segmentation and another for creating creative content. There’s no way to bring it all together with expensive martech suites aimed at enterprises.

It’s encouraging that vendors with complementary solutions are collaborating to create an end-toend workflow, based on the powerful cloud solution and its vast datasets.

Dig deep: Accelerate your marketing career now using generative AI

Availability. This new solution is in private preview at the moment for BigQuery users. In a press release, Abhay Paransis (founder and CEO of Typeface) said, “We’re collectively addressing a fundamental problem that enterprises have been grappling with for years – the ability to consistently communicate their stories and engage customers with compelling content rapidly.”

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