le announces new limited Ads Serving Policy //
Google Ads has introduced a new policy in order to fight scams and prevent misleading advertisements.
Platform will have a “get to know you” period for advertisers that it does not know very well. Google Ads will limit the number of impressions that unfamiliar advertisers get during this period.
Google says that the Limited Ads Serving Policy will be applied when advertisers target specific brands for their campaign, but there is no clear relationship between the brand and the ad.
This gradual rollout is designed to stop bad actors, while giving genuine advertisers time to refine their branding strategies before being rewarded with the full reach.
Why we care. Ad policies that are more strict could increase user confidence, allowing them to buy products from Google advertisers. Although the impact on advertisers will be minimal, it could benefit some brands as they would have fewer low-quality ads targeting them.
What’s next? Google Ads will inform advertisers affected by the policy change. These advertisers will receive guidance on how to meet the requirements for what Google calls “qualified” status.
Google Ads will gradually expand the policy’s scope before implementing it.
Measuring Trust. Google Ads revealed how it measures an advertiser’s credibility based on their track record.
- User Feedback Google Ads will closely track user feedback, and take into account both positive and negative reviews.
- Advertising History Google Ads analyzes whether advertisers adhere to their advertising policies.
- Verification of Advertiser Identity: According to the platform, completing this step was an “important factor” in building trust between advertisers and users.
Help for advertisers. Google Ads said that it would provide advice to advertisers on how to make clear ads, such as pinning the domain name to the title, especially if the advertiser is not a well-known brand.
What Google says? A Google Ads spokesperson said that advertisers without a track record of good behaviour could see their impressions restricted under this policy, until they establish their track record.
- This policy reduces the chances that users will see an ad that is misleading or confusing from an advertiser who has a poor track record.
- We want to keep our platform available to new advertisers, and allow them to provide a useful experience. This policy will not block or remove any ads from our platform. Any limitations on an advertisement will only be applied in certain scenarios, such as when a user may be confused by the brand identity of an advertiser. This policy will be implemented gradually, and we’ll make adjustments to ensure that it works effectively.
The article Google’s new limited Ads serving policy first appeared on Search Engine Land.