acy and personalization are two benefits of consent-based advertising.

Brands must use first-party data to protect consumer rights in the age of privacy regulations and growing consumer concerns.

Experts will explore the power of data from first parties and show you how to make it work for your privacy. The panel will discuss the importance of data security, transparency and consent. They will also offer tips on how to implement responsible data practices.

Register and attend “Privacy and Personalization: How Consent-Based marketing can benefit you,” presented to you by OneTrust.

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The post Privacy and personalization: Discovering the benefits of consent-based Marketing first appeared on MarTech.