top affiliate search companies to consider: A breakdown

Many brands are strategizing to maximize their budgets in order to increase traffic to their product when buyer intent is at its highest.

This long-time affiliate marketer has a humble suggestion: Trademark+ partners, also known as affiliate search partners or Trademark+ partners, are partners who bid on brand keywords and drive traffic to coupon sites or offer sites.

TM+ models, contrary to what you might have heard, are no-risk models. The affiliate site pays the brand for each click and is paid by them when the ads result in conversions.

Brands should provide their affiliate partners with a list approved keywords by the search team, and any other keywords are off limits to the TM+ Partner to ensure that both parties don’t bid against each other.

If you are just starting out, I recommend that you start by making a list of people who you think can help you gain traction.

This article discusses four major partners, including why I recommend them, what their strengths are, and whether they make sense for you.

1. PromoCodesForYou

Brands who give PromoCodesForYou, PCFY, bidding rights for a keyword group have a better chance of being picked up by Dotdash Merriedith (PCFY’s parent) to be included in their portfolio of websites.

Portfolio includes publications such as:

• You can also find out more about the people by clicking here.
• Travel + Leisure
• Allrecipes
• Food & Wine
• EatingWell
• InStyle
• Shape
• Better Homes & Gardens

A PCFY partnership could be a goldmine for brands looking to add exposure to their direct response coupon campaigns.

PCFY will not work with any brand.

They are looking for well-known brands and they use search volume from Google Ads with aggressive minimums.

PCFY will test a partnership if it is a good fit.

2. Offers.com

Offers.com, a Ziff Davis Company, is a close second. Its portfolio of websites, including:

• Mashable
• AskMen
• PCMag
• Everyday Health
• BlackFriday.com
• BestBlackFriday.com
• TheBlackFriday.com

The latter three platforms are clearly great and relevant for the holidays. They have over 60 millions global sessions during the holiday period.

Offers.com doesn’t have the same strict requirements for partnerships as PCFY, which could make it a good place to start for small brands that want to grow their business.

3. Slickdeals

Clients who need to liquidate their inventory most often use this deal site.

Slickdeals has 69 million monthly unique visitors, and during the holidays it is a great way to push heavily discounted products.

As a TM+ Partner, you will likely receive a discount on the individual deals that you would normally have to pay.

Slickdeals can be a great partner for brands that have seasonal catalogs. This means they will often have inventory leftovers for the new season’s collection.

This is not just for products at low or mid-priced prices. I’ve seen discounted watches that were retailing for $6,000 in minutes sell out, and our high-end clients also have seasonal products which have been well received on Slickdeals.

If you are a brand who is careful to buy in reasonable quantities, and has a limited or stable collection of products you can research other partners.

4. CouponCause

CouponCause offers something different. Its primary selling point is the give-back element, which encourages customers to donate their saved money to one of several nonprofit partners.

It’s an excellent partner for calendar events such as Giving Tuesday and it’s also a good fit for brands that are socially responsible.

CouponCause offers a more flexible approach to brand partners. This is why SMBs or startups looking to increase their sales velocity and/or awareness often begin here.

Getting started

You can either use an affiliate agency to vet the partners (using ‘s recommended vetting procedure), or you can find a list with the contacts and reach out yourself.

Remember, these are partnerships. You’ll have to make a convincing case as to why the platform would benefit by bidding for your brand or product.

When you get some traction, make sure that your search team knows about it. They may have concerns or reservations for the partner (as they also want to protect certain keywords).

TM+ partnerships can be a low-risk source of revenue and exposure, which will help you to maximize your purchase intention in the next months.

Start your research now, even if you aren’t sure you will be able to act in time for the Q4 rush. Good deals are always available.

The article Four top affiliate search partner companies to consider: A breakdown first appeared on Search Engine Land.