hia Ramsaran: The power of simplicity lies in the data-driven success.
In an age of data and digital transform, marketers can sometimes benefit from a less-is-more approach. Businesses should concentrate on the most important, actionable data rather than overloading their systems with tools and reports. This can improve the relationship between salespeople and customers by streamlining their decision-making processes.
Sponsored by
This episode of Dun & Bradstreet sponsored series “Data Makes the Difference” features Jen Burns, senior vice president for commercial operations at Dun & Bradstreet, and Kim Davis as editorial director for MarTech. They discuss the factors that influence commercial operations and the ways businesses can navigate change to remain competitive.
Listen to the podcast for more information:
- Dun & Bradstreet’s secret for ensuring that they do everything possible to improve client satisfaction.
- Three ways to improve your operations using data-driven strategy
- What you can do to support your changing business needs.
Watch more episodes of the series by clicking here.
Guest
Jen Burns, Senior VP, Commercial Operations, Dun & Bradstreet
Jen has spent over 20 years leading and transforming the commercial functions of organizations to drive accelerated growth, sustained profitability and deliver customer outcomes. Jen, the Senior Vice President for Commercial Operations of Dun & Bradstreet is adamantly focused on leveraging a customer-centric, outward-in approach to ensure the commercial support infrastructure, and the client-facing team, remain in constant alignment with customers’ growing needs. She leads multiple GTM initiatives to orchestrate the people, processes, technology and information for better customer engagement. Jen served as Global Vice President, Commercial and Customer Enablement, at IQVIA. She also held various senior leadership positions in Education and Hospitality Technology.
The Moderator
Kim Davis, Editorial Director, MarTech
Kim Davis, born in London and a New Yorker since over 20 years, began covering enterprise software 10 years ago. Kim Davis’ experience includes SaaS in the enterprise, data-driven digital urban planning and the application of SaaS and digital technology to marketing. Davis worked in tech journalism before. He was an Associate Editor for a New York Times hyperlocal news site called The Local: East Village. Davis has also been a music and academic journalist.
Sponsor
Dun & Bradstreet is a global leader in business analytics and decisioning data. It helps companies improve their performance. Dun & Bradstreet’s Data Cloud powers solutions and delivers insights to empower customers. It helps them accelerate revenue, reduce cost, mitigate risks, and transform their business. Dun & Bradstreet has been helping companies manage risk and uncover opportunities since 1841. Please visit www.dnb.com for more information about Dun & Bradstreet.
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