Advertising: A Beginner’s Guide for 2023

Cable TV is no longer available. I’m sorry to tell anyone who has a dish on their roof.

Don’t get it twisted, I enjoy binge-watching my favorite movies and shows as much as anyone else. This enriching activity will not be going away anytime soon. isn’t changing, but the way that we do it. Six out of ten US adults now stream content via major subscription streaming services like Hulu Netflix, Peacock Max by HBO Showtime Disney+ and others. People watch twice as much content via streaming services as they do live television. While old-fashioned television may be a thing of the past, streaming will remain.

With Hulu being thea href=”https://tinuiti.com/blog/ott-over-the-top ads/hulu advertising ott/#::text=OTT%20advertising%20is%20advertising%20delivered,streaming%20services%20today%20is%20Hulu.”>leading streaming service today. With Hulu being the<a href="https://tinuiti.com/blog/ott-over-the-top-ads/hulu-advertising-ott/#:~:text=OTT%20advertising%20is%20advertising%20delivered,streaming%20services%20today%20is%20Hulu." It's the top streaming platform for advertising in the US. Hulu's advertising platform was launched in 2020, a year after the more established platforms like Google Ads and Meta Ads. It is still in beta. So, if you have questions about how to get started with Hulu advertising, that's more than understandable–which is why we're breaking down everything you need to know to set your Hulu ads up for success!

What advertising does Hulu do?

You’ll first want to familiarize yourself with Hulu, the platform. Hulu allows subscribers to stream movies and TV series on demand. Hulu can be streamed on almost any device. This includes mobile phones, tablets, gaming consoles and connected TVs.

Hulu ads is a type of over-the top (OTT) advertising which includes non-skippable videos ads shown before, during and after streaming content on Hulu.

How does Hulu’s advertising work?

Hulu’s ads can be purchased through the Hulu Ad Manager, which is, once again, still in beta. Hulu, which is owned by Disney and therefore a Disney company, may be the reason why you have heard about businesses purchasing Hulu ads via Disney Ad Manager. Disney Ad Manager is the same as Hulu ad manager. Sign up for the Hulu ad manager beta to choose whether you want to pay for ads only on Hulu or for ads also on Disney+ and other streaming platforms.

In a moment, we’ll show you how to start advertising on Hulu.

Who can advertise on Hulu?

Hulu only exists in the US. Therefore, businesses based in the US can advertise on Hulu.

How much does Hulu advertising cost?

Hulu has a $500 minimum per campaign. The amount you spend on Hulu ads depends on your budget, and your marketing objectives. That said, it’s been found that your typical Hulu video ad costs anywhere from $10 up to $30 for one thousand impressions.

• Interactive Ads: While these Hulu ads may be videos or still images, the key difference is that they encourage users to click to Your business’s landing pages.

• Pause Ads:Pause Ads overlay the pause screens of a movie or show (pro tip: pause advertisements can be an excellent way to implement QR code marketing).

• Video Commercial: This is your typical Hulu commercial that appears before, during or after the streamed show.

Here you can find the complete list of Hulu advertising products.

Hulu Advertising Benefits

You can now begin to consider whether Hulu’s advertising is a good match for your business marketing strategy. Take a look at these statistics:

• With 112 million monthly US viewers, Hulu is the leading ad-supported TV streaming service.
• Hulu’s ad-selector feature is 150% better than TV ads in terms of recall, and 24% more effective at creating purchase intent.
• Hulu ads create awareness of the brand more effectively than other formats.

Hulu allows you to target your ads based on a combination of program genre, audience interest and zip code. This is something that other emerging platforms like a href=”https://www.wordstream.com/blog/ws/2023/05/23/tiktok-ads-targeting” rel=”noopener” target=”_blank”>TikTok Ads/a> don’t necessarily have yet. Its ability to target advertisers based on a combination program genre, audience interests, and zip code, is something that other emerging platforms like TikTok Ads don’t have yet.

Hulu Advertising: How to Get Started

You can get started by following these steps:

1. Navigate to https://home.admanager.hulu.com/ and sign up for Hulu Ad Manager (this would be considered your RSVP to the Hulu Ad Manager beta program).
2. Use the prompts to create a new budget and campaign schedule.

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3. Choose the audience you would like to target with the prompts. Here you can set up settings such as location, audience interest, program genres and more.
4. Upload video ads for review. If you do not have the resources to make your own video, you can check Hulu’s list of creative providers or Our Solutions.
5. After you submit your ad to be reviewed, you will be asked to enter a credit card as payment.
6. Congratulations! Your business has officially started using Hulu Advertising. You can now return to Ads Manager frequently to monitor your campaign performance, and measure your success.

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Hulu Advertising Tips: 3 Quick Ideas

Here are some Hulu marketing tips that you should keep in mind now that you’re prepared to make the most of this channel.

1. Video creative best practices

If you want to increase your chances for approval of your ads on Hulu, then you should adhere to all of the technical specifications and requirements Hulu specifies.

Hulu ads, for example, should last between 15 to 30 seconds and be in.mov or MP4 format. Your ad’s file size cannot exceed 10GB.

You can view the technical specifications from Hulu by clicking here. But, aside from what is required, you’ll also find some creative best practices to use for your Hulu advertisements:

• Get your point across quickly. You won’t have much time to communicate your message, so you will want to make sure that your main points are clearly visible in the images and script.
• Make sure your brand is consistent. You want your company to stand out when your audience watches your Hulu ads. You can reinforce your brand by including your logo for your small business and colors in all of your video frames. Hulu discovered that the best-performing 15-second advertisements were 12x more likely include branding in the ad.

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2. Measure your Hulu ads regularly

You don’t want your Hulu ads to be set and forgotten when you have at least $500 at stake. Hulu’s Ad Manager makes it simple to track the performance of your ads. Log in to the Hulu Ad Manager and you will see a detailed breakdown of your campaigns.

Set measurable goals to track your campaigns. It’s likely that you will want to benchmark your progress as you go. You can even compare your Hulu ads to other platforms like Google Ads by referring to industry-wide benchmarks.

3. Uploading new ads is easy.

Most of us can recall an ad we’ve seen way too often. Hulu users tend to stream in large chunks, so your ad is more likely to be seen multiple times. You don’t want to overtire your audience by showing them the same ad repeatedly!

Refresh and reupload your ads frequently to avoid this. It’s best to wait at least one month before judging the effectiveness of any marketing campaign. Instead of being stressed about updating your ads every week, you can revisit them once a month or even quarterly. You can then make informed decisions about how to modify them based on the data.

Try seasonal themes if you need some inspiration to make your ads more interesting. You could, for example, use a Marketing Calendar to plan your Hulu video ad content. You’ll be ready to adjust your ads as necessary.

Start advertising on Hulu today

What is the best thing about Hulu’s advertising? Your competitors may not be on Hulu yet, as it’s in beta. It’s a great way for you to reach out to your audience and make them feel more connected as they stream content. If you’re just getting started with Hulu Advertising and have any questions, We can help.

Here is a quick recap of how to start advertising on Hulu:

1. Navigate to https://home.admanager.hulu.com/ and sign up for Hulu ad manager.
2. Follow the prompts for a new budget and campaign schedule.
3. Select your audience targeting.
4. Upload your video for review.
5. Add a credit or debit card to your payment.
6. Congratulations! Your business now uses Hulu Advertising.

The post A Beginner’s Guide to Hulu Advertising 2023 first appeared on WordStream.