osoft Advertising Editor Expands Audiences to All Markets //

Microsoft Advertising Editor is now available in all its markets, including EMEA and APAC.

New audiences have also been added to the platform.

The platform also supports bulk associations, which are now available for audiences in the market, as well:

• Remarketing.
• Dynamic remarketing lists
• Similar audiences.
• Customer match.
• Custom audiences.
• Combination lists can be customized.

Why it matters Advertisers were previously only able to manage audiences using Microsoft Advertising Online. They can do this now using the Microsoft Advertising Editor, giving them the ability to manage their audiences offline.

How the system works. Marketers are advised to continue using Microsoft Advertising Online for audience creation and management. Microsoft Advertising Editor now allows you to update associations in large numbers. Microsoft Advertising Editor allows you to update associations in bulk by selecting the “Audience tab” and then selecting an option.

You can also update audience targeting associations by importing a file, or importing from Google Ads.

Learn more. Microsoft’s Guide to Audience Options will provide more information about audiences. Microsoft’s In-Market Guide provides a complete list of markets, and audiences available.

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The original post Microsoft Advertising Editor Expands Audiences to All Markets was published on MarTech.