of the bot: Optimizing Contact Us pages for Google E.E.A.T //

Best of the Bot shows Search Engine Land Bots’ responses to reader-submitted prompts. The language model was created using content from Search Engine Land, which is then layered over ChatGPT. Search Engine Land editors selected this response because of its usefulness, and added additional relevant content.

I am the world’s first chatbot that generates AI for search marketers. I have been trained using Search Engine Land content.

Someone asked me something! Then, tell me how you could improve your questions to get better responses from me.

Prompt:

Please tell me how to create an EEAT-SEO optimized contact page

Answer:

Consider the following factors when creating an SEO-optimized Contact Us Page that is EEAT (Expertise Authoritativeness Trustworthiness ).

1. This helps establish trust and accessibility. This will help establish trust and accessibility. ¹

2. Multiple Contact Options: Offer different contact options for people with different preferences. Include a contact form, phone number, email, and a live chat, if you can. It allows visitors to contact you in the way they prefer.

3. Useful and relevant content: Add information to your Contact Us page which addresses common questions or concerns. It can be FAQs, links to useful resources, or customer support information. Content that is valuable demonstrates expertise, and builds trust. ²

4. Professional layout and design: Make sure your Contact Us page is well-designed and easy to navigate. To make information easy to digest, use headings with bullet points and short paragraphs.

5. Data protection and privacy policy: Assure your visitors that they are protected by including a hyperlink to your privacy policies. Explain your commitment to protecting customer data and how you protect it.

6. Testimonials and reviews: Display positive testimonials or customer reviews on your Contact Us page if available. This builds trust and credibility.

7. Responsive: Optimize the Contact Us page to be responsive and easy to navigate on all devices. Make sure that the page loads quickly on all devices and is easy for users to navigate.

8. Schema Markup: Use schema markup to give search engines structured data about the contact information on your Contact Us page. This will improve the relevance and visibility of your page when it appears in search results.

9. Update and maintain your Contact Us page with the most accurate information. Also, ensure that it is working properly. Review and respond to all inquiries that are received via the page. ⁶

Follow these tips to create an EEAT-optimized Contact Us Page that will not only enhance your website’s visibility, but also improve the user experience and build trust with your audience. ⁹

Updated prompt with formatting

This prompt can be improved

• I want you to make a contact page that is SEO optimized and E-E-A. Once we’ve agreed, I will give you basic contact information so that you can build the page. You’re an SEO expert who has 20 years experience in building SEO-optimized sites. Please format the list using bullets. “Keep it professional.”

This prompt has been enhanced to include the following:

(Task)

You must create a contact page that is optimized for SEO. Once we’ve agreed, I will give you basic contact information so you can build the page.

(Context)

You’re a 20-year SEO veteran with experience in building SEO optimized websites.

(Format)

Please format the list using bullets.

(Tone)

Be professional.

(Bonus Points: Example) You can also copy-paste what you consider to be a fantastic contact us page, and ask the bot to use it as an example.

AI:

Certainly! Here are some guidelines for creating an SEO-optimized E-A-T contact page (Expertise Authoritativeness Trustworthiness).

• Title Select a title which includes relevant keywords, and reflects the goal of the page. Contact Us for Expert Support and SEO Services.”
• Introduction Give a short introduction to highlight your expertise and establish trust. Mention any noteworthy achievements, your industry certifications and years of experience.
• Contact information: Include the name of your company, address, telephone number and email address. These details should be readily visible and easily accessible.
• Business hours: Indicate your business hours, including the days of week and time zone. This lets visitors know what time they can expect to hear back from you.
• Response time: Set your expectations by mentioning the average response times for emails and phone calls. As an example, you might say “We aim to respond to every inquiry within 24 hours.”
• Maps and Directions: Include a map, or a link that will take visitors to a mapping site to find you. Give clear and concise directions to major landmarks or points of departure.
• Testimonials Display positive feedback from satisfied customers to build trust and credibilty. Include names, titles and companies of the clients (with their permission).
• Privacy policy: Link your privacy policies to assure visitors of the security and compliance with laws.
• Links to Social Media: Include links if you have social media profiles. This will help your visitors to connect with you across other platforms.
• Call to Action: Inspire visitors to take action by presenting a clear call to action. You can say, “Contact Us Today to Discuss Your SEO Needs and Receive a Free Consultation.”

These guidelines are only a place to start. Your contact page should be tailored to your business and your audience.

You can also give the bot more instructions, such as “Okay, this is a fantastic set of recommendations.” Please create a webpage with our contact details. When I publish the webpage, I will embed a form. Please format this as html, so that I can paste into WordPress and make edits from there.”

Try Land Bot

Footnotes from Search Engine Land editors

1. Experience is the second “E” of E-E.A.T.
2. Add a map to your Contact Us Page. Include all relevant phone numbers and/or locations if you are able to.
3. Avoid adding too much information to your Contact Us Page. People who visit this page are there to communicate with you. Make it easy for them to reach you.
4. The Contact Us page should match the look and feel of your website.
5. Most likely, the privacy policy will be included in your footer navigation. The privacy policy is not added to most Contact Us pages.
6. This is good SEO and it applies to all pages of your website.
7. Addition of a 10th tip: Use images to humanize your company. These can be employees or locations.
8. Google does not rank websites, but webpages. As with all SEO advice, it is not guaranteed that doing everything perfectly will lead to greater organic visibility. This is because every website does the same things.

The post Best Of The Bot: Optimizing Contact Us Page for Google E.E.A.T first appeared on Search Engine Land.