le Ads Has Improved Location Assets. Here’s how to use it //

Since over a decade, Location Assets have been an essential part of every local business’s Google Ads accounts. They’ve changed names a few time since they were introduced, but their function and value have remained the same. Simply link your Google Business Profile with Google Ads to begin showing your location to nearby searchers.

Google has recently enhanced its location assets, which include an image and address of the local business . This feature was designed to make your ads standout on the SERPs, improve your ad performance and reinforce your local business’ trust.

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This article will walk you through:

• Google Ads Location Assets: How to include your business images
• Location assets: Best practices to improve your business’s image
• Location assets: How to turn off your image.

Let’s get started.

Google Ads Location Assets: How to include your business images

All advertisers must do to take advantage of the new feature is to maintain their Google Business Profile and link it to Google Ads. They also need to have their location extension active in their campaign. Google will highlight any of the merchant photos in your Google Business Profile.

Google Ads will only pull images from your GBP Merchant Photos – it will not pull photos from previous visitors or reviews. So you can always make the right impression when you use your ads’ images.

1. Manage your Google Business Profile merchant photos

Upload at least one photo of your business to your Google Profile before you can use it in Google Ads location assets. Sign into your Google Business Profile, then select “Add Photo.”

2. Upload your images

Then you’ll have three choices for the type photo that you want to upload.

• Logo :Your photo of your logo will help to keep you brand consistent across Google. Your logo icon appears alongside all posts on your profile, or whenever you answer a question or leave a review.
• Cover Photo:Your photo will appear first on your Google Business Profile and be the one used most often in your Google Location Assets images.
• PhotoThese photos will appear in your Google Business Profile listing. These photos are often displayed alongside your cover photo. It’s therefore important to include at least a few different, dynamic images.

3. Remove old photos

You can remove old photos if they are of poor quality or outdated. Log into your Google Business Profile, and click anywhere on the photos section. Select the photo in the “By Owner” section. You should be able select the trash icon in the upper right corner to delete it.

Google Ads and Google Business Profile Photos: Best Practices

Optimizing the Google Business Profile doesn’t only apply to your Google Ads locations assets. Google Business Profiles are the first thing that searchers see when they discover you online. They also play a major role in Google’s local SEO algorithm.

Fill out your Google Business Profile completely and update it regularly to show Google and the searchers that you are a responsive and active business.

1. Give priority to a cover photo of high quality

The cover photo is usually displayed first on the SERP. It will be prominently displayed alongside your GBP and, now, your Google Ads. Make sure that your cover image accurately represents your business and your brand. Focus on lighting and make minimal changes. Google recommends that your cover photo be at least 720×720 pixels in size.

2. Include different types of photos

It’s not always the case that your cover photo will be seen alone. Before visiting a physical location, a prospective visitor will likely browse through several images. Include:

• A few exterior images: To help customers identify your business when they approach. Include images that show your storefront from various angles, your parking options and public transportation, as well how it looks at night.
• Interior Images:To highlight what customers can expect from your store. Highlight product color displays, seasonal areas and waiting rooms. Also, highlight common areas and amenities.
• Staff Photos: To highlight your team and show a more human side to your business. Genuine photos of your team at work will help you build trust. Avoid using formal headshots.

3. Create a Google Ads Logo asset

Google Business Profile automatically highlights your logo next to your comments and posts. The same logo is displayed alongside your Google ads, allowing you to maintain consistency in your branding. You can improve the performance of your Google Ads by creating a logo asset. But you must first confirm your Google Ads account.

4. Image assets can be used to enhance your advertising.

When a local search is performed, your Google Business Profile’s location assets will appear. However, users searching outside your area might not see them.

Include images assets to your Google Ads campaign to add visual appeal to your search ads. This is true whether the user searches locally or not. Image assets can be more flexible, and they don’t have to be related to your location.

Use them to highlight more seasonal events, product sales, and services, which wouldn’t be appropriate for being prominently displayed on Google Business Profile.

How to turn off the automatic inclusion of photos in Google Ads for your local area

Google Ads may not include photos of the location of some businesses because they don’t have the best-looking Google Business Profile images. These new location assets features can be switched off, allowing advertisers to only show their location with their ad.

Follow these steps to opt out of Google Ads automatically including photos when you place local ads:

1. Select “Assets” in Google Ads.
2. Select the three-dot “More”. Select “Account-level automatized assets.”
3. Select the “More icon” again. Select the “Advanced Settings” option.
4. Click on “Automatic Locations” and uncheck the box that says “Grant Google Ads permission to use photos of merchants and other rich media in advertising campaigns using this account.” Then click “Save”. This will stop Google from using any images from your Google Business Profile in your ads.

Location assets are a great way to showcase your business.

The new features for location assets will be very useful to local advertisers, and they can make their ads stand out on the SERP. Now that these new features are being rolled out to more advertisers it is the perfect time to check your Google Business Profile to ensure your business is prominently shown in local searches.

The post Google Ads Rolling out Enhancements to Location assets: Here’s how to use it first appeared on WordStream.