ve emotional elements for SEO success

Gary Vaynerchuk’s book ” 12 and a half” explores the essential emotional skills that are integral to his business and personal success.

These skills can help you to have a successful career as a SEO expert:

In the early years of my career I would have handled many situations differently if I had known about these emotional ingredients.

Learn about each trait, and how to use it.

1. Discover your SEO potential by embracing curiosity

Curiosity should be a trait of any SEO expert. It’s about digging deep into company, product and customer personas, websites, and other team processes.

Your recommendations may be off-target without this context knowledge. This could erode trust among clients, employers, and colleagues.

Curiosity is not only good for SEO, it also fuels your professional growth. You can learn the latest SEO techniques, UX practices, project management and “minor” skills such as creating useful prioritization matrixes by embracing curiosity. These skills can be invaluable when managing multiple websites and stakeholders.

2. Learn how to count to 10 with patience

You should not be discouraged by your initial setbacks.

SEO success is not easy to achieve. Results are rarely achieved overnight.

SEO professionals often preach patience.

My golden rule in these situations is to deliberate delay my response, refine my initial answer, and highlight any positives.

3. Bring out your tenacity, and accept the impossible

Do not be discouraged by dispiriting responses such as “I don’t know,” “Our site can’t handle it,” and the classic “This seems impossible.”

Tenacity is about pushing forward, challenging the notion of impossible and asking “how can it be done?”

The “impossible”, as StackOverflow and Stack Exchange have shown, is possible!

I’m not a JavaScript expert or an expert in React or Node.js. It doesn’t matter if I don’t know how to correctly render a website.

Recently, I noticed that none of my trusted plugins rendered my website correctly. Google Search Console indicated that rendering glitches occurred occasionally, but to the user everything looked fine. The development teams were confident that everything was perfect.

For months I heard the same chorus: “Your SEO tools don’t work; check their functionality and clear your cache.”

Then, I noticed a small error message in the Chrome console.

After a half-day of research, I found that my SEO tools worked perfectly. The rendering problem was caused by tag setup and a Node.js upgrade months ago.

Imagine my pride. What made me prouder, however, was the way I handled things afterwards.

4. Kindness is the best way to start a conversation.

In our fast-paced world, we are constantly focused on meeting deadlines and achieving results. We’re all human and make mistakes.

Consider the rendering problem, for instance. I admit that I found it by being persistent.

A younger me would have said, “I told you months ago that something wasn’t right, but you ignored my warnings.” What will you do now that you have this proof?

This is not the best way to have a productive discussion or to collaborate in the future, right? As a more mature version, I chose a simple recommendation:

The same information can have different emotional reactions, which could lead to a different outcome.

Kindness doesn’t have to be difficult. It’s often about putting yourself in someone else’s place and asking powerful, yet simple questions, like “How are You?”

It is important to give ourselves sufficient time.

Write four times and speak twice before you write (since written communication lacks body language and tone, which can lead to misunderstandings).

5. Self-awareness is the key to knowing what you do not know.

It is important to assess your knowledge of your industry and your professional standing. Digital marketing and business are evolving at a rapid pace.

Do not be afraid to ask for help or admit that you are unfamiliar with certain concepts.

It is also important to have a realistic view of your own abilities and compare them with others. Self-awareness is not just about knowing your strengths and weaknesses; it also involves keeping your ego under control.

6. Keep your feet on the ground and let go of your ego

My manager recently taught me a valuable lesson. As an internal SEO, I have worked with several external agencies.

Some partnerships have been fantastic. Both sides learned and grew together. Some partnerships were like a cat-and-mouse match that never ended.

No matter what kind of relationship, it always started with rough edges. My skepticism, and defensive attitude, were fueling the process.

I realized that my hesitation was not solely due to previous experiences with these agencies. The hesitation was due to a slight offence, believing that outsiders without business knowledge would review my work.

Now, thanks to the guidance of my manager, I am trying to change gears. I want to see these agencies as extensions to our internal team and free of the burdens of history.

Adopting and learning from their new, critical perspective is what it’s all about. I want to develop an open-mindedness over time. I will be eager to seek feedback and embrace the opportunity to fill in gaps in my work.

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7. Listen with empathy

It is important to form alliances and friendships between members of other teams.

Listen, show empathy, and understand their goals and challenges. Then, demonstrate how you can help.

Both teammates and stakeholders should be educated. This effort will be rewarded in the end.

Imagine this: you won’t need to be the constant web guardian as others will understand the impact headline changes have on your website.

You will be invited to important meetings about website, content and infrastructure changes. You will be invited to important meetings regarding website, content and infrastructure updates.

Aligning your SEO strategy to the goals of other teams will allow you to receive more support and resources for your project.

8. Accountability builds trust when you own your impact

Accountability is the key to earning trust. Only recommend changes that you truly believe in as a professional.

Take responsibility for the results when things go wrong. Take responsibility for SEO deliverables as well as the projects that other teams depend on.

Do not make empty promises that you will meet deadlines. You should communicate as soon as you know you will not be able to meet the agreed deadline.

Here’s an easy way to keep track of all agreements and promises, as well as a list where they were communicated via email.

You’ll avoid missing important details and prevent last-minute changes to scope.

It is also important to demonstrate SEO’s impact on your business. Your SEO efforts must translate into actual customers for your company.

If you haven’t done so already, now is the time to get into Salesforce or your company’s equivalent software. Google Analytics should be robustly tracked, to capture the entire user journey and significant website events.

9. Try to be ambitious and see the bigger picture

People will accept ambitious strategies when you have earned their trust, shown the impact of SEO on important business metrics, and accepted accountability.

Now is the time to collaborate with CRO experts, UX designers and UI specialists.

Find common ground and understand how your recommendations relate to their work. Now is the time to dream big.

Ambition is not easy. Vision, strategic planning and unwavering faith are required.

It is difficult to convince other people and decision makers, especially at the beginning.

10. Never stop believing in SEO

SEO in its early stages can seem like a mysterious, black hole.

It can take several months for results to appear, and it is difficult to pinpoint the exact reason.

It’s important to be steadfast in your belief and strategy.

Turn your strategy into actionable website optimization.

It is important to create a document that outlines your high-level strategies for C-level executives.

Transform this document into a detailed step-by-step action plan, taking into account your own resources as well as those of the other teams.

The plan I use is a quarterly annual plan that I update each quarter.

Do not forget to synchronize these plans with the other teams that you depend on such as content or development.

Discuss the challenges and priorities of both teams at monthly or biweekly meetings. Keep detailed notes of every meeting to ensure everyone is on the same page.

11. Keep your faith and remain optimistic when the ranking of your priority keyword drops

In SEO, setbacks are unavoidable. Your hard-earned rankings may have suddenly dropped.

You could be in the top 5 for a priority keyword one day and then a Google algorithm update changes the organic landscape.

This is when optimism is essential. You can counteract the traffic drop with other strategies.

There are two kinds of optimism.

SEO professionals who are good rely on the first.

If your traffic and rankings are declining, you should re-examine your entire strategy even if you think you have done everything correctly.

12. Celebrate your achievements and be grateful

Gratitude can be a powerful emotional component. It is important to appreciate even the smallest progress.

Each project is broken down into meaningful milestones. This allows me to celebrate each incremental step. This increases team morale, and shows progress to other teams and stakeholders.

It is also important to highlight the contribution of others in achieving company goals. I always mention the people who are responsible for the results in my weekly, monthly, or quarterly reports.

Celebrate small victories to maintain optimism and highlight positive signs of progress.

SEO experts who believe they can drive traffic and convert will also convince others.

If you are superstitious you might be familiar with this phrase: “Positive thinking brings positive results.”

12 1/2. 12 1/2.

One of my former co-workers claimed that “SEOs have a natural critical nature.”

It would be better to say: We should not fear being the bearer of bad information. You must be a “kind candor” as a SEO. This is the final part of the 12 1/2 ingredients.

Many people start projects without understanding the full impact on organic traffic, or the work required.

It is your responsibility as an SEO specialist to express your concerns openly and promptly. Silence usually leads to more negative outcomes.

However, it is important to express your views with respect and kindness.

By embracing the 12 1/2 ingredients of emotion, you can transform from a SEO specialist that merely ticks off tasks and generates work for other teams into a partner who is meaningful to your colleagues and business.

The article 12 1/2 emotional components for SEO success first appeared on Search Engine Land.

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