le Search has updated its language matching system //
Google Search has updated its language matching system. Google only announced this update earlier today. This update was released over two weeks ago.
What Google said. Google wrote: “Over the last few months, we have also released a number of updates to improve the language matching system, including the most recent update around two weeks ago.” These updates should allow for better matching of results with the language that someone is searching in while still providing flexibility to multilingual users to access results in different languages.
What has changed? In the last year, Google has been accused of getting the language preference wrong. The result was that searchers were not able to find the sites they wanted on Google Search in the language of their choice.
Google’s search results will now be more relevant if they can better match the language of the user.
Google said, “We’ll also continue to improve how our automated systems determine which language results are shown, so we can list the most useful information to people in the preferred languages.”
When was this released? Google released the update two weeks ago, but announced it only today.
What is the impact? Google says this affects all languages in the world.
Why we care. This may have affected your Google Search visibility if you have a non English web site. Your site may appear more or less often in Google Search for certain queries as a result of this update. This update was also about improving search results by matching the language of the query better.
The article Google Search updates its language matching system first appeared on Search Engine Land.