uencer advertising is growing faster than traditional advertising investment
Spending on influencer ads is increasing faster than traditional advertising.
Insider Intelligence’s Influencer Marketing report 2023 revealed that brands should consider adapting their campaign strategies in order to keep up with the growing popularity of influencers.
Why we care. The way that people consume advertising is changing as more businesses adopt influencer marketing. It is possible that traditional advertising might no longer be as effective. To get the best return on their advertising investments, advertisers should be aware of these changes.
Income breakdown. This report provided a detailed breakdown on how influencers generate incomes through their platforms.
- Sponsored content: 82%
- Affiliate – 56%
- Advertising revenue – 33%
- Create funds – 25%
- Subscriptions to paid content – 16%
- Selling merchandise – 15%
Influencer marketing opportunities are on the rise. According to the report, the Hollywood writers’ strikes could increase influencer advertising spending. Content creators will likely seek out alternative methods to earn money during the strike. Social platforms are also actively trying to attract creative talent. This will likely open more opportunities for brand partnerships.
What did Insider Intelligence say?
- The time to act now is “Now”. Influencer marketing will grow roughly 3.5x faster than social advertising in 2023. This is a testament to creators’ resilience, even in the face of economic worries and fierce competition.”
Deep Dive. Download and read the entire Insider Intelligence Report for more information.
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