e are the Top 20 Tips from Our Blog this Year: Nuances and Tricks Too Good To Miss //

There is a lot of content we publish. If you have been following us for a while, you will know that we try to give you tips and insight that you won’t find on any other blog. Google is not designed to provide information people are able to find. People are wired to read.

What did you get? The result? We’ve compiled the best tips for 2023 that you might have missed but can’t afford not to. These tips could be game-changers in your business’s future!

Table of Contents

Get the best of the best in…

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  Website and SEO
  
• 
  PPC
  
• 
  Copywriting
  

The best website and SEO advice

As we assist you in improving your SEO, we are always working on ours. These are some tips you might have missed:

1. To rank higher on Google , must be boring at times . Clear titles and headings are better than creative titles. You can repurpose these posts into social media posts and guides, but you won’t have to use as much fun language. Click on the post.
2. Uncompressed images can still slow down page speed. Sidebars can be used in blog layouts. Find out the maximum width for each content section, and ensure that your images do not exceed it. This will save you time and increase your on-page SEO. Click to post.
3. Create content targeting keywords with difficulty scores less than or equal your current Domain Authority to drive website traffic. Click here to post.
4. Improve your SEO by building internal links. Make sure that any page you create is no more than three clicks from your homepage. Anchor text should not be the only thing you optimize. You also need to optimize your navigation menus and footers as well as sidebars, sidebars, pillar pages, and sidebars. Click here to go to post.
5. Prioritizing accessibility can also help your SEO and CRO. Make sure this is part of your website audit. You should check for HTML tags, clear, descriptive anchor text, image alt texts, and simple-to-use forms. Click here to post.

Our premium PPC pointers

These tips are primarily focused upon search and social media, but there are also some video and remarketing campaign gems.

1. Targeting your competitors audiences without spending a lot of money is possible with. We shared great alternatives to keyword targeting for search including Quora ads by topic, interest, Linkedin Member groups, Twitter follower lookalikes and Reddit communities. Click here to comment.
2. Use city/neighborhood targeting to save money on Google ads. Although zip codes sound great in theory they can be difficult to determine by ad platforms. You may have a greater reach with the former. Click to post.
3. A break-even or non-profit Google Ads campaign could still be worthwhile if you are trying to sell product, or if there is a competition conquesting campaign. Click to post.
4. Having one CTA on landing pages may not be the best strategy for your business. Secondary conversion actions can still be taken, such as an email signup or a calculator. These actions may not achieve the conversion goal that you desire, but they can be used to retarget users. Click here to post.
5. Responsive searches ads are not meant to replace ad copy testing. There should be at least two active variants for each ad group. Every month, you should pause the one that is not performing and then replace it with a different variant. Click here to go to post.
6. Do not pause your remarketing campaign too soon. If you are using customer lists as seed for a Lookalike Audience or Similar Audience, it may take up to 48 hours. You’ll receive a “too small-to-serve” message until the full renders. Click here to post.
7. Video campaigns come with some fine print. Google will show all sites in the GDN. To avoid unnecessary spend, make sure you check the sites before you add them. Click here to post.
8. Consolidating Facebook conversions can help you save time and make account-wide decisions faster. Go To Post.
9. A super creative Facebook targeting hack. Are you frustrated by restrictions on targeting that is based on finance, employment, or real estate? To get targeted traffic to your website, you can use in-market audiences from Google. Click here to publish.
10. Cost per result goal bidding (formerly cost limit) is the best and most efficient way to scale up your Facebook advertising budget. You can try several bids by turning on CBO (Campaign Budget Optimization), and setting a minimum spend for each ad set. Facebook will automatically test different bids at different price ranges so that you can easily identify and scale-up your most effective tactics. Click here to post.

Copywriting’s best and brightest

Although our template and example posts are huge hits, you might have overlooked some finer details while browsing.

1. There are more power words than seven. Try these 350 unique words and phrases to make yourself stand out.
2. Google Trends can be used to identify nuances in your ads. Consider “marketing tools” and “marketing software” as examples. Wisconsin has a more open-minded attitude towards tools than Alabama. This can have a huge impact on your click-through rates. Click here to post.
3. Use bucket brigades in your posts to keep your readers interested. This is a fancy term that refers to conversational bridge phrases that are used between paragraphs such as “truth is ” and “But this is not all.” Keep in mind that your post should still be easily readable. Click here to go to post.
4. Avoid asking obvious questions in the beginning of your business, social profiles descriptions, blurbs and other elevator pitch material. Use your creativity. Be creative. Click here to post.
5. Understand the 3 R’s of your PPC ad copy. Reiterate, reinforce but don’t be redundant. Relevance to keywords is crucial for Quality Score. Your headline, display path, description, and/or description should only be used once. The rest of the space can be used for benefits, features, or keywords related to them. Click here to post.

That’s it!

Although we write about many topics, SEO, copywriting, and PPC are our favorites. We chose to stick with these categories in order to provide the best possible coverage. To view additional categories, including reporting and analysis, social media, conversion rates and landing pages, industry news and more, visit our blog homepage.

Let’s hear from you: Did you find any tips that stood out that you believe should be included in this roundup. Please let us know your thoughts in the comments! Stay tuned for more information in 2023!

The post Top 20 Tips from Our Blog This Year: Nuances and Tricks Too Good To Miss was originally published on WordStream.