le Ads clarifies ‘limited bid strategy’ status amid concerns about manual bidding //
Google Ads clarifies its new “limited bid strategy” indicator.
Anthony Higman, a digital marketing expert, first noticed the popup on a manual CPC campaign.
He posted a screenshot on X, formerly known as Twitter, and claimed that no explanation was provided.
Google responded to the PPC community after the screenshot caused concern. The indicator highlights campaigns that can achieve a higher conversion value with the same ROAS and conversions while still maintaining the target CPA.
Platform reassured advertisers that, despite the notice, they do not need to take any action. It is only a recommendation.
Why should we care? Advertisers worry that this could signal Google Ads’s move towards manual CPC deprecation. This may be problematic for industries not suited to enhanced conversion values or enhanced conversion data.
As digital marketing expert Greg Finn pointed out, Smart Campaigns could benefit from this feature. He explained it on X.
- It would be useful to diagnose Smart Campaigns which are limited by aggressive targets. It would be nice to have that.
What has Google said about it? Ginny Martin, Google Ads Product liaison officer, said:
- This is a relatively recent indicator that appears when the system determines a campaign can achieve more conversions for a similar ROAS, or converts at the targeted CPA using a value-based bid strategy. The recommendation is available for review, but there’s no need to take any action.
- “We notified advertisers who use eCPC campaigns for shopping last month that these campaigns would begin to behave as if they were using Manual CPC Bidding beginning in early October.”
- There are status indicators which can show if a bid strategy has been limited by the inventory, the bid status, or budget constraints.
Guidelines for Google’s Ad Strategy Status .
The article Google Ads explains the ‘limited bid strategy’ status amid concerns about manual bidding first appeared on Search Engine land.