le apologizes to GA4 users for confusion over data migration //

Google Ads apologizes for the confusion caused by a recent update to your account.

Advertisers were surprised when the platform began automatically migrating from Universal Analytics to Google Analytics 4..

Although these changes were planned and notifications were sent, many were surprised that the shutdown of UA took longer than they expected .

Why do we care. Advertisers are experiencing problems with their accounts after the automatic updates. This may affect their ability to monitor campaign performance and create reports. Those experiencing problems were advised to contact Support, or the Google Ads product liaison officer via X (formerly Twitter).

What’s happening? Google migrates configurations, such as “goals”, Audiences, etc. From your UA property, which has not yet been marked complete in your GA4 property. This includes audience matching and conversion swapping in Google Ads accounts linked to opted-in property.

Who is affected? Who is affected?

What if I didn’t opt-out in time? If you did not opt out on time, and do not want your GA4 property configured automatically, simply follow these simple steps:

1. Click ‘Admins’ to access your account.
2. Choose your Universal Analytics property.
3. Click GA4 Setup assistant in the “Property Column”.
4. Click “Disconnect”, next to “Connected Property”.
5. Delete your GA4 property.

The “Change History section” allows you to check for changes to your GA4 property. Changes made by automatic migration will be labeled “System (Migration),” under the “Changed By” column.

Next steps GA4 properties automatically made only have basic features. You may need to add features that are specific to your business or measurement needs in order for you get the most out of your new property.

You can also adjust the key metrics of your UA property so that they match your new GA4 properties as closely as you can.

You can compare the data in Google Ads between UA and Google GA4 if you are an advertiser.

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