osoft Audience Ads announces AI bid strategies, market expansion and new AI bid strategy.

Microsoft has launched two new automated bid strategy to help advertisers “reach their target audience with minimum effort”.

• Maximize Conversion: Advertisers can utilize this feature to maximize the conversions, given their budget.
• CPA Target:Advertisers may use this feature in order to maximize conversions, based on the CPA goal and budget.

Pilot testing is currently underway for the two new products, with a general launch planned for October 2023.

The tech giant also expanded into 58 additional markets, meaning that its ads are now being served in 187 different countries around the world.

Why do we care? Automated bids can save advertisers a lot of time and energy, as AI does the heavy lifting. It will improve the performance of your campaign without you having to do anything. You still maintain control with these new bid strategies as you can set your budget, and you choose the way you want to measure results.

What is Audience Ads (Microsoft’s native display ads)? Microsoft’s native display ads are Audience Ads. These products allow you to target the ideal audience using Microsoft’s understandings of consumer interests and intent signals. These ads will then be displayed in various places on the internet, such as Microsoft’s MSN Start, Outlook and others.

What has Microsoft said about the matter? Microsoft Senior Product Manager Mallory Harwood spoke to Search Engine Land.

• We are investing in new bid strategies to help advertisers achieve their goals, wherever they may be.
• Market expansion is a priority for our marketing and search offerings. Our Audience Ads have been expanded to 58 additional markets. This brings our total to 187 countries by mid-August – this is massive and exciting.”
• “A couple years ago, we only had seven markets. As you can see, our investments have increased very rapidly!”

Deep dive. Microsoft’s Automated Bidding Guidelines provide more information.

The article Microsoft Audience Ads announces AI bid strategies and new market expansion first appeared on Search Engine Land.