rtisers can now use 8 updated Pinterest products.

Pinterest has just released a new set of ad products.

Pinterest says that its new features will help advertisers better connect with their audience, as they cover the “complete user experience” from discovery, to decision, to action.

Here are the key announcements about the platform’s advertising products that you should know.

1. Product Spotlight

Premiere Spotlight gives brands the exclusive right to own premium placements on Pinterest. This ensures that their campaigns receive maximum exposure. Pinterest has expanded Premiere Spotlight to include more than just search. Premiere Spotlight allows advertisers to grab the attention of users as soon as they open Pinterest.

This new feature has been launched in several countries including:

2. Showcase Ads

Showcase Ads is a new interactive advertising solution that allows users to take a peek at a brand by swiping across branded images. This feature allows brands to create immersive experiences by using cards and other features. It gives users more context, and encourages them to explore the brand further.

3. Quiz Ads

Quiz ads allow brands to personalize their Pinterest ideas. Your quiz can include up to three questions, making it a fun and engaging experience for users. This gives consumers more personalized ideas and guides them to make informed decisions.

Now you can view and purchase Showcase Ads and Quiz Ads in:

Pinterest confirmed that these features will be available to other countries later this year.

Business Manager

Pinterest has also announced improvements to Business Manager, a tool which helps advertisers streamline complex workflows.

Pinterest Business Manager is a central hub that allows agencies and advertisers to manage their teams, partnerships, accounts and much more. Pinterest has added five new features in an effort to increase efficiency. The additions include business dashboards that help you better understand the impact of your investment, as well as audience sharing tools that can save you time and improve targeting strategies.

Business Manager will be made available to all countries that have Pinterest ads this fall.

5. Collages

Collages, a new feature on Pinterest, allows users to cut out objects from Pins. They can then combine them with other cutouts in order to create interactive visual collections of concepts they love. Collages allows users to go beyond boards and Pins, and see how products work together.

Brands who want to be involved in the Collage process can start by updating their catalogues and making their products accessible to users. Collages is currently in its early testing phase. Users will be able to access them soon.

Creative Studio will be available for select US advertisers to test later this year. If you are interested in participating in this early phase of testing, please contact the Pinterest team.

6. Creative Studio

Pinterest has given advertisers the first glimpse at Creative Studio, a new tool that allows brands to quickly create lifestyle images for their product Pins. Brands can add their Pin links, choose the prompts they need and Creative Studio will generate custom background images.

Pinterest has launched direct links that help consumers go from discovery to purchasing, while increasing conversions for retailers. Direct links allow users to go directly from a Pinterest advertisement to the retailer’s site with just one click. Users can move more quickly from finding a product to making a purchase.

This new feature comes after the recent launch mobile deep links that help direct users instantly to a specific webpage in a retailer’s mobile app. It makes it easier to purchase products when clicking on an ad.

Integration of eCommerce into your website

Pinterest has expanded its integration capabilities with two new integrations, which are available for Adobe Commerce and Salesforce Commerce Cloud native applications. These integrations will be extended to all monetized market. These integrations allow brands to manage their Pinterest product catalogues efficiently and configure them within the Salesforce or Adobe applications that they are familiar with.

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Terms.

Why we care. It is important to stay up-to date with Pinterest’s newest tools, which can not only reduce your workload and save you time but also improve the performance of your campaign.

What has Pinterest said about the matter? Bill Watkins said that Pinterest’s Chief Revenue Officer, Bill Watkins made a statement.

A deep dive. Read the full announcement for more information. Product updates, ad-solutions and announcements.

The article 8 updated Pinterest products for Advertisers first appeared on Search Engine Land.

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