ble Ink introduces Universal Data Activation for cross-channel personalization //

Movable Ink, a platform for AI-powered personalization of content, has launched new Universal Data Activation features that enable marketers to create customized experiences on email as well as mobile channels.

Vivek Singh, CEO and cofounder of Movable Ink said in a press release that marketers could finally unleash the full potential from their marketing stack by leveraging data, wherever it may be located, to dynamically customize content for each customer across all touchpoints.

How Universal Data Activation works. Marketers can stream data from any source, whether it’s a CDP, a website, a mobile app, or if they have developed their own solution. This includes customer data, transactional data, product and behavioral data.

A CDP, for instance, can automatically create a new personalized piece of content to be served to the customer based on a behavior event.

Universal Data Activation Integrations. Universal Data Activation Integrations are available for Adobe Experience Platform Braze and Twilio Segment.

The integrations are designed to align these new capabilities with the current workflow and stack of a business.

Why do we care? What started as a platform that focused on dynamically personalizing emails has expanded to include a wider range of data sources and channels through which the data can now be used to customize content. AI allows for these personalized engagements to be created without the need to add more work to marketing teams. This higher level of personalized engagements in more places on the customer journey allows organizations to create sophisticated ROI use case.

Explore further: Da Vinci from Movable Ink thinks outside of the campaign box

The first MarTech article to appear was Movable ink introduces Universal Data Activation (UDA) for Cross-Channel Personalization.