x Global’s White Hat Link Building Strategies that Work in 2023 //

Link building is important for SEO success

Why is link building important? Imagine that it is a virtual endorsement. Search engines will recognize your trustworthiness and credibility when other websites link back to you.

Link building is a key factor in increasing your website’s traffic. 55.7%of the respondents emphasized its power, attesting the profound results that it delivers in SEO. Serpstat surveyed 523 professionals to assess the impact of backlinks on search engine rankings. Here are the results.

Backlinks are like signs pointing people to your site. Surprisingly, only 90.63 % web pages receive any visitors. Backlinks can help people find your digital door.

All links are not created equal. In the digital world, quality and relevance are key. Search engines can also distinguish between genuine and fake links. John Mueller, Google’s Search Advocacy, stresses the importance of links with regard to quality. A large number of low-quality, irrelevant links will not have any impact.

Link building is a difficult task for many in the SEO industry. 41%of SEO experts agree that link building is the most formidable aspect of SEO.

What makes link building in 2023 seem like such a huge challenge? Finding ethical and valuable white-hat practices in a sea full of questionable tactics is not easy. Let’s explore these methods in more detail!

The best link building strategies for 2023

Link building based on relationships: Building meaningful connections

Relationship-based approaches are based on ethical and clean practices. They follow the principles of White-hat SEO, and play fair in the digital world. By forming genuine connections in the industry, a website can improve its standing and credibility within the online community.

Consider, for instance, the Boxemode website, which was able to acquire a large number of backlinks, with a domain score of 90+. Such links would not have been possible to obtain through mass outreach.

What can you do to achieve this outcome?

Reverse engineering your competitors for link building or relationship-building purposes can be swift and impactful, and Ahrefs’ Site Explorer is a powerful tool for this task. Enter your domain, enter the domain of the competitor and find out what link sources they have acquired.

This approach helps you identify link prospects that are aligned with your industry or niche and boost link building efforts.

After you have found the websites that are linked to your competitors, but not yours, look at them more closely and choose those that best suit your needs.

Ahrefs Batch Analysis Tool will help you to check traffic statistics in one go.

Find the key people within these websites or companies. Share your story and engage them in a friendly conversation. Watch as those relationships blossom into valuable links.

How can you contact representatives of other sites in a polite manner? The best way to do this is to include a link in your article. You can then tell them, “Hello! Your content is great, and I decided to mention it in my article.” “Just wanted to let you know.”

How can you find the best opportunities? Here’s a quick action plan:

1. Open Site Explorer.
2. Enter the URL of the website.
3. Report on organic keywords
4. Use a filter to select keywords with a ranking of 5-10.

Even though not all these keywords are their primary target, a closer inspection of the list will usually reveal which ones they want to rank for.

Don’t expect immediate returns; the link you give will pay off in the long run. You can then re-establish the contact and remind them of your link. Eventually, you may ask for help in placing it.

You can see that nurturing these relationships requires finesse, time and effort. Editorial Links experts have mastered this complex dance and can help those who are looking for assistance. These professionals have a network of peers in the industry and are experts at forming collaborations which can yield results. This could be an increase in traffic up to 3.1k. They have a unique approach that produces backlinks unlike any other. Their expertise allows them to secure backlinks on top sites such as g2.com cloudways.com monday.com blog.hubspot.com hive.com hostpapa.com mageplaza.com etc.

Crafting irresistible link-bait content

The name link bait content refers to content that is so compelling and impressive that it makes other content creators want to link to it. The content can be in many different formats, and each has its own appeal.

• Engaging visuals. Attractive images, eye-catching graphics, and videos that are visually appealing can attract attention and encourage sharing. They make excellent link bait. Here’s a great example of a vinepair website that used a visualization to get top results.

• Infographics that are interactive. Transforming data into visuals that are interactive adds a new level of engagement. See how many links this infographic has received:

• In-depth guides. Guides and articles that are long and comprehensive become resources that others will want to share and refer back to. This is a great example:

• Data-driven studies. By presenting compelling data and conducting original research, you can establish yourself as an authority source. This will earn you backlinks.
• Provocative content. Those who want to participate in the conversation may be drawn to content that provokes debate or challenges conventional thinking.
• Compelling stats. Sharing intriguing statistics can establish your content as a reliable reference. These stats, for example, gained 6,600 links from 2,600 domains.

• Engaging questionnaires. Create interactive questionnaires or surveys that provide unique insights to entice other people to link to your content.

Organic appeal is the beauty of linkbait content. Your content will generate buzz if it resonates with the audience and hits the right note.

Link bait requires a double effort, both in terms of creating captivating content as well as positioning it strategically within the digital landscape. Keyword research is therefore crucial.

Take a look at an example of a successful link bait and find out why it worked.

Fundera’s linkbai, ‘What percentage of small businesses fail,’ attracted 95,000 backlinks, from 1.4K domains. This simple-looking stats page is a powerful link-building tool.

It is important to provide valuable statistics and facts for journalists, bloggers, and content creators. This shows how linkbait can be used as a magnet to attract organic backlinks.

Digital PR: Harnessing the power of HARO to build effective links

HARO Link Building is a gem that’s often overlooked when it comes to boosting your SEO strategy.

Peter Shankman, the creator of HARO (Help A Reporter out), launched it in 2008. Originally created to connect writers worldwide, it has evolved into a database that facilitates journalist requests. The platform is now used by media giants such as The New York Times, Forbes and others to build links.

It’s possible that your link builders have dismissed HARO. Are there any limitations? No. That is the answer.

HARO may be popular with those in the finance, tech, and business niches, but it is not exclusive. It’s worth considering it for all brands.

• Most queries have a DR 50 or more.
• Dofollow links are used in over 50% of the articles published on the platform.

Consider, for example, how HARO can earn backlinks on top platforms such as Forbes.

The HARO Link Building Stage is not all glamour and glitter:

• Rise above. Responses must shine like stars in the midst of the pitch commotion.
• Opportunities are everywhere. Finding valuable offers in the daily flood of emails can be difficult.
• Masterful art. Crafting responses requires finesse and industry expertise.
• Building relationships. Experts are able to create strong relationships with journalists through their dedication.

HARO provides a wide range of opportunities for link building, but mastery is what turns link builders into real virtuosos. Many savvy individuals choose to leave this task in the hands of professionals.

HARO may be the most popular service, but it is not the only one. There are also a few other services that could be considered, such as Featured Helpab2bwriter Prowly etc.

The conclusion of the article is:

In 2023, white hat link-building will be a journey that is authentic and valuable. As we have seen with the allure of the link bait content, and the power of HARO Link Building, quality always wins over quantity. Relationship-based marketing adds value to your brand by connecting you with peers in your industry and enhancing your authority.

The first time Search Engine Land published the post White Hat Link Building Strategies that Work in 2023.