to post on TikTok to get the most views & followers (+7 tips to post faster)

A video uploaded by a company on TikTok receives 17,523 hits.


How much do you love pumpkin spice?

Imagine the engagement and brand awareness you will get by posting a dozen posts a day.

Not so fast. If you flood the platform with posts, the return will diminish. This is especially true if your posts are subpar.

How often you post on TikTok is a personal decision. It depends on many factors. All of these factors come into play, including your goals, capacity and audience.

The platform is always looking for new, original content. This guide will show you how you can figure out what TikTok posting frequency is best for you and seven tips on maintaining the cadence while maintaining the quality of your content.

Table of Contents

TikTok’s recommendation for how often you should post

Start by looking at what the platform says about posting frequency. TikTok says you should post between 1 and 4 times a day.

It is a lot. This is especially true when you consider the fact that Instagram Reels posts 3 to 5 times a week.

Remember that you don’t have to produce videos of Avatar quality. Even TikTok believes that authenticity is more valuable than high-budget production.

If you want to share good information, a simple background with your phone camera will do.

img alt=”How to post on TikTok. TikTok advice from a psychologist.” class=”aligncenter wp-image-76132 size-full” decoding=”async” height=”576″ loading=”lazy” sizes=”(max-width: 432px) 100vw, 432px” src=”https://creativebrainsmarketing.com/wp-content/uploads/2023/09/how-often-to-post-on-tiktok-simple.jpg” srcset=”https://creativebrainsmarketing.com/wp-content/uploads/2023/09/how-often-to-post-on-tiktok-simple.jpg 432w, https://www.wordstream.com/wp-content/uploads/2023/09/how-often-to-post-on-tiktok-simple-225×300.jpg 225w” width=”432″/>

As you will learn, the majority of brands don’t post to TikTok that often.

TikTok can be a great way to increase sales, but that’s not all there is. This guide will give you 30 additional ways to market your business without spending any money.

The data tells you how often to post on TikTok

TikTok will have more content to attract users if you post more. It is obvious that it tells you to post several times a day. How often do brands actually post?

SocialInsider has conducted a study that compares TikTok with Instagram Reels, YouTube shorts and YouTube. The report makes three interesting observations:

According to a second report by RivalIQ the average brand only posted content on TikTok 1,75 times per week. According to the data, even the most active brands only posted five times a week.

You probably do not need to meet TikTok’s posting quota. You should still consider posting more frequently than on other platforms for short-form videos.

Find your optimal TikTok posting rate

There are many different recommendations and statistics about how often to post on TikTok. Let’s not rely on external sources to determine your posting schedule. Instead, we will look at some ways that you can set the best frequency for your situation.

Your creative potential is real.

It is important to get as many users as possible on the for you page. This is how new content and companies are discovered.

You have to create content that people will want to watch. It’s fine to post less often if that means you have to slow down. You’ll end up with a lot of videos that no one will see if you post a bunch.

Choose your content type

TikTok Marketing Strategy: The type of content that you post is important. Do you want to create 30-second comedy videos? Do they prefer longer Q&As or longer comedy clips?

You’ll post less frequently if you produce longer videos. Your viewers may get tired of your posts if you post too many in a row.

Check your industry’s level of competitiveness

TikTok is more popular for certain categories, such as beauty and interior design. This means that posting frequency can be interpreted in two ways:

  1. More content is wanted
  2. More competition

If you are in a popular area on TikTok you will need to increase your posting schedule.

Uncertain about your industry? You can get an idea by looking at popular accounts. Start by looking at popular accounts in your field. Read our tips to improve your posting if they have two videos posted every day.

Test and track analytics

You still not sure about how many posts you should make on TikTok each week? Ask your audience. You can find out by using the analytics on your TikTok account.

Watch what happens when you change the cadence every week. Look at the views on your profile and the number of new followers. These will let you know if your audience is interested in more posts or has grown tired of them.

Keep up with TikTok postings: 7 tips

Two things slow down most TikTok creators: coming up with fresh ideas and not having enough time for shooting and editing each TikTok Video. These tips can help you to create great content with less effort and time.

1. Duet and Stitch

It’s one of the best-kept secrets among TikTok creators that you don’t have to think of every new idea yourself. TikTok actually encourages collaboration through two features, Duet and Stitch.

Duets allow you to add your video side-by-side with an existing TikTok.

The Stitch works the same way, except that your video is played after an existing TikTok.

Both cases involve building on a successful video that already exists, which is much easier than coming up with brand new concepts.

Here’s a PUMA example. The brand demonstrated a barista hack for brewing espresso and PUMA’s hilarious attempt to copy it.

img alt=”How to post on TikTok. TikTok by Puma.” class=”aligncenter wp-image-76110 size-full” decoding=”async” height=”530″ loading=”lazy” sizes=”(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 927px, 100vw” src=”https://creativebrainsmarketing.com/wp-content/uploads/2023/09/how-often-to-post-on-tiktok-Puma.jpg” srcset=”https://creativebrainsmarketing.com/wp-content/uploads/2023/09/how-often-to-post-on-tiktok-Puma.jpg 927w, https://www.wordstream.com/wp-content/uploads/2023/09/how-often-to-post-on-tiktok-Puma-480×274.jpg 480w” width=”927″/>

2. Collaboration with other brands, creators and businesses

It’s not necessary to handle all of the social media marketing by yourself. Let a well-known creator introduce your brand to their audience.

Minute Maid has nearly 20,000 Likes for this collaboration with Spencerx.

Do not worry about finding the biggest TikTok celebrities. You can find micro-influencers who have a large following and would love your product.

Emotional content has a greater impact and is more engaging. Use these 135 phrases and words to add emotion to your videos.

3. Repurpose content on other platforms

You can speed up TikTok uploads if you already publish Instagram Reels and long-form video content on YouTube.

Take a reel, tweak it, and post it on TikTok. You can also break up your 30-minute YouTube video tutorial into smaller pieces and post them on TikTok, or create a trailer to direct people to the entire video.

4. TikTok Ads

You won’t necessarily post faster if you pay for TikTok Ads. It could, however, change the frequency of your TikTok posts.

Why? You can put your content in front a highly targeted audience with a paid posting. You could post less, because your ads will be seen only by people who are interested in engaging with your brand or buying what you have to sell.

If you’re looking for inspiration, browse TikTok’s public advertising library. You can see how brands have used TikTok.

5. Get on the train of trend

TikTok’s early days were all about trends. Viral dances, hashtag challenges and viral videos still dominate the platform. This means you can copy a virtually limitless number of creative ideas.

Use TikTok’s trend tracker to see what is taking over.

Find trending hashtags and songs to help you create your content schedule.

6. Start large and taper off

You can make an impact by posting as many posts as you can as soon as your account is created. This will help you achieve three important things:

You can then taper off to see if your videos are still a href=”https://www.wordstream.com/blog/ws/2022/06/17/how-to-get more likes on tiktok#::text=In%20this%20article%2C%20I%E2%80%99ll%20explore%2010%20tips%20for,trends%20and%20leaving%20your%20viewers%20 Then you can taper off to see if your videos are still <a href="https://www.wordstream.com/blog/ws/2022/06/17/how-to-get-more-likes-on-tiktok#:~:text=In%20this%20article%2C%20I%E2%80%99ll%20explore%2010%20tips%20for,trends%20and%20leaving%20your%20viewers%20with%20a%20cliffhanger. You will see your followers increase as you continue to get more likes.

7. Content of the batch and schedule

If you’re not creating videos exclusively for TikTok as your job, then you may have to switch between the app and other tasks to edit and upload your content. You can be slowed down by switching contexts.

You can also create your posts in bulk and schedule them to appear over the course of a week or a month. This would increase the efficiency of your workflow.

TikTok’s desktop app has a scheduler for content.



Source

This guide will show you when the best times are to post content on TikTok .

TikTok: Find your flow

Should you post to TikTok daily? It probably won’t harm you as long as your content is great. If you find that this cadence is too much for you, spread your posts out. It is always better to share fewer quality posts than more mediocre ones.

Remember these tips when you are deciding how often to post on TikTok in order to achieve your goals:

  1. Stitch and Duet
  2. Collaboration with other brands, creators and businesses
  3. Repurpose content
  4. TikTok Ads
  5. Jump on Trends
  6. Start large and taper off
  7. Content of the batch and schedule

The post TikTok: How to Get the Most Views and Followers (Plus 7 Tips for Posting Faster) first appeared on WordStream.

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