now supports IndexNow for faster indexing
IndexNow is a Microsoft-backed initiative that has been adopted by Wix, one of the most popular platforms for website publishing. According to some recent data Wix is used for about 2.5% all websites on internet. This is a huge deal for this platform.
Microsoft stated that “Wix customers will be able to quickly reflect the latest changes to their content (added, modified, or deleted) on search engine results, allowing them more customers to visit their site.”
Einat Hoobian Seybold is the Product Lead for Wix. She said, “We are excited to release our integration with IndexNow in conjunction with Microsoft Bing.” This integration is yet another step towards our commitment to provide users with out-of the-box SEO solutions that simplify the process of promoting websites quickly and easily.
What Is IndexNow? IndexNow is a way for website owners to inform search engines instantly about the latest changes made on their site. IndexNow is an easy ping protocol that lets search engines know when a URL or its content have been updated or deleted. This allows search engines to reflect the change quickly in their search results. IndexNow was fully operational in January 2022.
60 million sites. Microsoft announced that more than 60 millions websites publish over 1.4 billion URLs each day through the IndexNow API. IndexNow discovered 12% of the new URLs that were clicked on in search results this month.
How it works. The protocol is very simple — all you need to do is create a key on your server, and then post a URL to the search engine to notify IndexNow-participating search engines of the change. These steps include:
- Use the key generator online to generate a key that is compatible with the protocol.
- The key should be stored in a text file with the name of the key and the value at the root.
- When your URLs have been added, updated or deleted, you can start submitting URLs. You can submit a single URL or multiple URLs in a single API call.
Why do we care? As we have said, instant indexing allows search engines to access the most recent content on your site. It is easy to add to your website and requires little effort from developers. If you are concerned about indexing speed, it’s worth it to do so.
With Wix, Bing Search can now discover even more pages.
The article Wix supports IndexNow for faster indexing first appeared on Search Engine Land.