grate and 6Sense announce ABM Partnership //

A new partnership has been announced by Demand accelerator Integrate, and pipeline-to revenue platform 6Sense. This partnership is aimed at improving B2B marketers’ ABM strategies. Target Account List integration is part of the partnership. This allows joint customers to import account updates directly from 6Sense to Integration via API. It eliminates the need to manually keep the lists current.

6Sense provides AI-driven insights on account behavior. It identifies accounts to target and generates buying-stage predictions. Integrate monitors campaigns across all channels and guides optimization.

Why do we care? A few solutions offer a complete B2B revenue platform. This is why we have a number of acquisitions and integrations as well as partnerships.

6Sense and Integrate have offered solutions to parts of the B2B puzzle. It is logical to combine them.

It works. The new feature will be available to mutual Integrate and SixSense customers within Integrate’s Demand Acceleration Platform. Users will have the ability to choose target accounts relevant to a campaign, and drag them into a campaign as a domain.

You can select the time frame for updating account lists.

The post integrate and 6Sense announce ABM Partnership was first published on MarTech.