ung Ads introduces new CTV ad types //

Samsung Ads has launched new interactive ad formats for smart TV advertisers in partnership with CTV advertising experience platform BrightLine.

In a statement, Michael Scott, Vice President of Ad Sales and Operations for Samsung Ads said, “With BrightLine’s advanced capabilities, brands can now engage consumers in real-time dialogue and exchanges on Samsung Smart TVs. This opens up a new world of opportunities for their brand.”

New dynamic ad unit. Samsung Ads’ new dynamic ad unit includes:

• Trivia: The viewers’ response to a brand-named trivia question
• Product Carousel: Scrollable carousel for products, features, tips etc.
• Polls are simple polls that allow you to customize your messaging.
• Gamification of the creative process:
• Dynamic/Addressable creative: Store locators, dealer locators which direct the consumer to where they can buy products.

BrightLine’s suite of advertising products integrates into Samsung’s smart TV and user interface, complementing Samsung Ads existing inventory of native, in-stream and cross-platform advertisements.

Early Adopters. According to a Samsung Ads spokesperson, advertisers from CPG, Automotive and Entertainment are showing early interest in the new Samsung Ads advertising units.

Why we care. TV advertising has traditionally been a passive activity. When consumers want to take action, they use a “second-screen,” which is usually their phone. Smart TV operating system encourages users to do more on the big screen , like make purchases or play games. This ecosystem will allow for better personalization and interactive ads to make the experience more engaging for consumers. CTV’s growth will continue to be impacted by the ad experience, particularly as more streaming services introduce ad supported options.

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The article Samsung Ads introduces CTV ad formats first appeared on MarTech.