3 Rs in marketing automation: relevance, response and ROI

Netflix has a way of figuring out your binge-watching behavior. This is personalization at its finest.

You customers want that level of precision. You can provide your customers with what they want by mastering the three Rs in marketing automation: relevance, response, and ROI.

Are you ready to create marketing as targeted as Netflix’s recommendations? Are you ready to create marketing that will hook your customers better than Ruth from “Ozark”, or Marty in “Ozark?” Let’s get started.

Marketing automation: The magic of relevance

87% companies are either using or plan to implement marketing automation. You risk being left behind if you don’t get on board.

Relevance is what separates a memorable campaign in today’s hyperconnected world from one that will be forgotten. More than just providing relevant content, it’s about ensuring that it resonates when the person needs it, be it on social media or in an application, or even via email. Knowing your customers’ habits and preferences is key.

Have you ever wondered how Netflix comes up with those great show suggestions? This is marketing automation at its best. You can dive into audience insights to make your messages more personal and less like general announcements, so they reach them where they are most needed.

Here are some tips that will help you ensure that your campaign is a success.

• Stay data-driven. Use audience insights to continually refine your approach.
• When the iron is hot, strike. Observe your audience and respond to their peak engagement across all platforms.
• Quality is more important than quantity. Avoid the temptation to segment too much. Finding meaningful categories is more important than creating micro-groups.

Learn more about personalized marketing.

Marketing automation can boost response times.

The days of “within 24 hour” as an acceptable response time are gone. Welcome to the age of instant engagement. Automation ensures that your brand remains “on” when you are not working. Quick responses? It’s more than just politeness. Your brand’s value for its tribe is shown by the way it treats them.

These hacks will help you to master the art of marketing.

• Chat with flair. Make sure your chatbots, auto-responses and other automated responses reflect the vibe of your brand. Keep it alive!
• Keep a step in front. Prepare your answers to the most common questions and prepare them in advance.
• Humanize your service. Let users know that they can always reach a human being if necessary, no matter how cool the bots may be.

Make every penny count: Raking in ROI

ROI isn’t about counting dollars. Knowing the value of every dollar is important. ROI average is $5.44 for every dollar invested in marketing automation. This is not only profit, but smart spending.

It’s not just about profit. It’s also about how to measure smart spending. How much does it cost to acquire a new customer and what that customer is worth over time. Every penny counts.

Automating your business can boost ROI

Automation is the key to maximizing your ROI. Not only can you squeeze more out of less, but it’s also important to juice the right amount. Let the bots do the repetitive work so you can focus on the big plays. You can get ROI gold by combining this with the higher success rates of timely, spot-on interactions.

Take advantage of this opportunity with these tips.

• Audits are important. Check your automation flow regularly — they should always be firing.
• Aim accurately. Segment your messages like a professional — customize them to be effective.
• Adjust to the peak. Monitor, measure, modify. Continue to refine your results.

Turbocharging three Rs

What are the right tools? Marketing is the bridge that connects “nice try” to “nailed” Let’s look at some MVPs who are supercharging your three Rs to ensure that your campaigns rock the stage.

Rockstars of Relevance

• HubSpot. HubSpot is more than just CRM. HubSpot’s advanced segmentation allows you to get down to the nitty gritty of what each person wants. They will nod their heads in agreement if you serve them content.
• Adobe Target. More than just an A/B test. Its AI Flex is real and uses real-time data for instant personalization.

Respond like a professional

• Intercom. It’s more than just a chatbot. You can have coffee chats, answer questions, and be there for your users.
• Drift. Imagine a sales representative who never sleeps. Drift’s automated, yet warm conversations catch users as soon as they arrive.

Rake in the ROI

• Google Analytics. Big boss of numbers. You can go beyond the standard footfall count to find out where your gold is coming from, beat the user and improve your game.
• Kissmetrics. Walk into your customers’ shoes. Track every click and tick to find the perfect pitch.

Find out more about marketing automation: How can it benefit B2B marketers and what are its benefits?

Benefits of Marketing Automation

Imagine the perfect marketing universe. Leads don’t just appear, but are nurtured on every platform. The marketing and sales teams work together like the iconic duo. Efficiency? Sky-high. Each customer’s journey, too? Like a well-choreographed dance, seamless.

Marketing automation is here to help you. Here’s a quick overview:

• Lead magic that is effortless. You can track and nurture your leads in all channels with ease. You’ll make them feel valued, seen and heard.
• The ultimate tag-team. The ultimate tag team.
• Achieve efficiency Cut out redundant tasks, and use that energy to channel creativity and strategy.
• Crafted journeys. Plan customer journeys that are personalized and not generic.
• Customized touch Automation allows you to go beyond a simple broadcast. It’s like a whisper that is tailored to the listener.
• Rinse, and repeat. You’ve found a winning formula. It’s easy to scale, and you can achieve consistent excellence across the board.
• Smart mailing Email campaigns that are delivered at the perfect time with the correct message.
• There are a lot of insights. Analyze your data to gain crystal-clear insights that will help you steer your strategy.
• Enjoy your morning latte and boost your ROI.

Marketing automation: the next chapter

Imagine a marketing world that doesn’t only react, but anticipates. This is the next chapter in marketing automation. AI and predictive analytics are transforming the marketing industry. It’s no longer just about sending messages. It’s all about anticipating needs and creating super-relevant, bang-on time interactions.

Automating doesn’t mean that humans are being pushed aside. Our secret weapon for amplifying authentic connections on a large scale. The three Rs are your secret weapon to amplify authentic connections at a mass scale.

The new era of marketing is here. Watch your brand story unfold in Technicolor as you dive headfirst into automation.

Relevance, Response and ROI is the first post on MarTech.