osoft Advertising Network launches retail launch in the US
Microsoft Advertising Network has launched in the US.
The network is designed to make it easier for brands and retailers to launch retail media programs quicker by:
- Connecting retailers to a large pool of relevant demand.
- Co-branded advertising allows them to reach out beyond their website and drive traffic at no extra cost.
- Offering an additional purchasing path.
Microsoft has yet to confirm when the network’s expansion will take place in additional markets.
Why we care. It can take time and resources to create a successful retail media program. This involves multiple teams, and it may be a long process before the program becomes profitable. Microsoft Advertising Network streamlines the process by allowing retailers to quickly launch profitable programs and gain access to relevant budgets through Microsoft Advertising’s vast network.
What is Microsoft Advertising Network Retail? Microsoft Advertising Network for Retail allows advertisers to use Microsoft’s extensive ad resources, and reach high-intent consumers in order to grow their business. Joining the network can increase your retail media revenue and sales, even if you own a private platform.
What did Microsoft say? Paul Longo said that Microsoft’s Global Head of Retail Media Sales, Paul Longo said:
- Microsoft Advertising Network for Retail has minimized efforts for retailers to generate retail media revenue, and increase their onsite sales.
Microsoft Advertising Blog for further information.
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