Automation: 5 tasks to automate for better results (+tools to try)

Marketers have the chance to take advantage of the latest trends in marketing software every year to improve their campaigns, speed up their tasks, and optimize their workflows. These tools allow users to automate SEO processes that previously took a lot of time, effort, and resources.

In the age of chatGPT, advanced marketing software platforms and SEO automation, it is essential to scale your content strategy in order to keep up with your competitors. More platforms are adding artificial intelligence, APIs and automation tools to their offerings, which means that more of your competition will use these tools to create faster and rank higher.

It’s important to know which SEO tasks are automatable and which require a human touch. This article will cover some of the basic concepts in SEO automation.

What is SEO automation, and how does it work?

SEO automation is the use of software or tools for search-engine optimization. These tools automate tasks which are time-consuming and resource-intensive. They also require manual work from marketing team members.

In recent years, SEO marketing software platforms have become more advanced in terms of AI integration and automation. You will fall behind your competitors if you don’t automate the time-intensive SEO tasks.

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Automating SEO has many benefits

By eliminating repetitive tasks, SEO automation tools help to improve the efficiency of SEO strategy. This frees up time for strategic initiatives.

Organic marketing software is also a great tool for those still learning SEO basics. It can help users find keywords, create ideas for content or even recommend specific SEO tasks.

SEO Tasks Recommended by OTTO

SEO automation offers benefits that go beyond smarter and more successful campaigns.

SEO software or tools that automate SEO

There are now a number of tools available to users that automate SEO tasks and parts of the creation process. Here are some factors to consider when choosing the right platform:

How you answer these questions will determine the software tool that is best for your business.

First-time SEO users may feel intimidated or overwhelmed by some of the more advanced platforms. You may not use all the features or tools in certain software platforms.

It’s important to begin with the task you’re most interested in automating. Let that lead you to the tool or platform that will enable you to automate.

You can use both free and paid tools for SEO automation.

Automate 5 SEO tasks right now

You may not be sure which tasks within your SEO strategy are automatable. You may not have included certain tasks in your SEO strategy due to their complexity or scope.

These tasks can be automated and are essential to improving your SEO campaign’s effectiveness.

You will begin to experience the benefits listed above if you automate some of these tasks.

1. SEO auditing

SEO auditing, and issue tracking are two of the most important tasks you can automate right away.

It is crucial that our websites are in good technical SEO condition to rank well in search engine results. Most digital marketers and small businesses have only a basic knowledge of technical SEO, but they don’t feel comfortable working in the backend.

It is also necessary to have a high level of technical SEO expertise in order to run and interpret SEO audits. These tools are great if you don’t have the technical expertise on your team. They automate the auditing, identify technical issues almost instantly and provide a roadmap of how to fix them.


A report on SEO generated by ContentKing

SearchAtlas, ContentKing and other tools offer 24/7 monitoring of your website. This means that if anything happens on your site that could negatively impact your keyword rankings, you’ll be notified by email immediately.

You can easily give detailed instructions on how to resolve these issues to your backend manager or web developer. Because issue tracking is automated you will never miss a critical problem that could affect your organic ranking or traffic.

2. Keyword clustering

The SEO strategy known as keyword grouping will help you to increase the number of keywords for which a page is ranked.

In the past, keyword clustering was a laborious process that required SEOs and content strategists to manually create spreadsheets. Clustering is the process of sifting through hundreds or thousands of keywords to find those that are paired up based on topical relevance, search volumes, or competitive landscape metrics such as Keyword Difficulty.

Some SEO software platforms now automate keyword clustering. For instance, an content planner clusters keywords by relevance, search volume, and ranking potential to help content marketers identify realistic ranking opportunities in their industry.


Keyword cluster for “responsible travel” in SearchAtlas’ content planner

The Content Marketing team can then work on these clusters individually, creating content that is relevant and has the potential to rank well for the groups of keywords identified by these tools.

These tools can save you hours of research time if you do not have an in-house person who is able to do comprehensive keywords research on your brand or if you cannot afford to hire this person right now.

3. Topic generation

Automating the process of moving a keyword into a content concept is one of best ways to use AI content generators.

It takes creativity and intelligence to come up with a unique blog post or article title. This particular SEO task should be a part of the content planning process if you produce a lot of content.

The blog topic generator will give you multiple ideas or templates for your SEO content. The titles and ideas can be edited to fit your brand voice and your products and services.


Blog Post Ideas generated by copy.ai using the keyword “google Ads Bidding Strategies”

Google will only rank content created by humans and for humans. Do not use ChatGPT outputs to create your content. These tools should be viewed as a starting point or outline from which your team can work. These tools are useful for marketing teams who don’t have their own content writers and creatives.

Topic ideation is a good task to automate if you are new to content marketing and have no content on your site. While it can take before new websites begin to earn organic traffic, publishing blog posts regularly is one way to accelerate results and see traffic sooner.

4. Content Briefs

Content strategists typically give writers a brief that includes all the information they need to include in a piece of material to achieve the highest ranking.

It can take a lot of time to create a content brief. These briefs, which are usually generated following extensive research, provide content writers:


Content brief Generator Tool from Dashword

Content briefs can be generated automatically with just one click. These tools ask users for an article title and summary. The software then generates a high quality content brief which can be edited easily and tailored to content’s goals, target audience and more.

This automation will help you generate more content briefs faster, allowing you to assign more assignments to writers. You’ll never be without the next outline of content you need.

5. SEO Reporting

It can take a lot of time to create SEO and content performance reporting. These reports become more comprehensive and complex the larger your organic presence.

It is impossible to avoid SEO reporting. This is because it is essential to prove the value of SEO and optimizations in your organization to the most important stakeholders. SEO freelancers and marketing agencies that provide SEO services for clients are particularly affected by this.

You may choose to emphasize certain metrics in your reporting based on your campaign’s goals.

You can eliminate the tedious nature of SEO reporting by using a software that does it for you. You can now find the Google Search Console in many marketing platforms, so you know that your data is accurate and complete.

Avoid automating SEO tasks

You can automate almost all of the tasks you perform for your SEO strategy. This does not mean that your SEO strategy should be put on autopilot.

You should delegate the SEO tasks below to humans, as they are crucial to achieve top rankings in Google.

Content writing of high quality

Google has recently clarified that using AI generated content does not violate their policy. They focus on the quality of content and not the process by which it was created.

It is a good idea to use content generation tools as part of your content creation process. Although these tools are impressive the quality of content is still low. Publishing auto-generated content alone, without adding a human touch, is unlikely to result in high-quality content.

Google E-EAT philosophy requires high-quality content that includes expertise, experience, trust, and authority.

Remember that ChatGPT is based on data from the years 2021 and beyond, so it can’t bring anything “new” into the conversation. Google is looking for websites that have thought-leaders within their industry to be ranked. This means they are bringing new ideas and strategies into the conversation.

It is important to use these tools for content creation as a tool, and not a replacement.

High-level SEO strategy

Understanding what content ranks on Google’s first page is also important to success in organic search. Relevance, search intention, Word count, featured Snippets, People also Ask and other factors can impact your content’s ranking potential.

Some marketing tools can help you find the information that you need, but it is important to have a human’s eye to make the right decisions for your business. It’s not worth investing your time and resources in creating content for keywords you can’t reach, or for the wrong kind of content which doesn’t give users what they’re looking for.

It is essential that those who are executing SEO efforts understand key SEO metrics such as Domain Authority, Domain Rating, Keyword Difficulty, and Search Intent. Understanding these key SEO factors is essential to maximizing their potential.

Automate SEO the right way

SEO automation is the future of SEO.

You should familiarize yourself with all the ways that automation can be integrated in your marketing strategy if you want to achieve success in organic search.

It may take a bit of time to get comfortable using these tools, but the results will be worth it for your organic performance as well as your bottom line.

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