to Write an Effective Call to Action //

You can win $1,000,000 if you read this blog to the end!

If only it were true. Now that you are thinking about how to motivate someone properly, let’s discuss the powerful call to action (CTA).

CTAs are the key element of most marketing messages. CTAs can be used to get people to subscribe to your newsletter, place an order or set up an appointment.


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How do you create a compelling call to action?

This guide will show you how to create CTAs that are so compelling, they make people do what you want them to. You may not get a million bucks, but you will generate more business with your new CTAs. It’s almost as good.

Table of Contents

What is a marketing call to action?

A call-to-action is a phrase or word that instructs your audience on what to do. These can be simple copy, but are often clickable links in the text or in CTA buttons.

CTAs can be used in almost any marketing message. As a result, customers may see multiple CTAs on their way from being an unaware prospect to a repeat customer.

You can use a CTA to encourage someone to buy something by clicking a CTA that says “buy now”.

CTAs that are boring won’t work. Get this guide for free to learn the best CTAs ever.

Benefits of an effective call to action

A call to actions is a signpost which leads people on the path of becoming customers. This helps keep prospects focused on the goal and prevents them from getting distracted.

These examples demonstrate the impact of a strong call to action.

Look at these irresistible CTAs.

How can you create a compelling call to action?

Calls to action that are compelling will make people want to take the next step. This can be done in advertisements, emails, landing page, etc. Learn how to create CTAs to drive conversions, no matter where you are. ).

1. Start your CTA with a strong verb

It’s not easy to convey your message. Do not linger. Make sure your audience knows what you want them do by starting each button off with a verb.

You can use different verbs to describe your actions depending on what type of business or service you offer and what you would like the customer to do. Here are some ideas:

You don’t just want to say that something exists. The phrase “our newest fashions are now available” will not compel people to take action. However, “click here to see the latest trends” is more kinetic and likely to increase your Click-Through Rate.

2. Use words that evoke emotion or excitement

You need to get a strong reaction from your audience if you want them to click and convert more. A CTA that uses emotional copywriting will do the trick.

Imagine someone wants to book a vacation with their family. The CTA “Plan your dream vacation today!” will get them excited and start thinking about their dream vacation. Your ad will have them clicking the link.

can also be used to evoke emotion in your CTAs.

Do not forget to punctuate. To increase the excitement, add an exclamation mark at the end of the CTA. This will make your CTA stand out and give it an extra kick.

3. Give your audience an incentive to act

Tell them what they will get if you click. Does it help them save money, do their job better, or lose weight? This will be closely related to your value proposition or unique sales point. A USP is one of the key components to acquiring new customers, so combining your USP with a CTA is a great strategy for increasing clicks.

You can use a good call to action like this: “Call us today to save money!”. Not only did you state the action that you want your users to take (call), you also gave them a reason to do so (save some money).

4. FOMO: Take advantage of it

This is one of my favourite tactics for a successful CTA. Fear of missing out (FOMO) is a powerful motivator. People will jump on the bandwagon if they think they may miss out on a chance that won’t come again.

Mentioning a promotion or sale that your business is running and will not last forever is a great way to use FOMO as part of your CTA.

I’m sure you get these emails all the time. It’s messages like “Shop now!” Sale ends Monday,” maybe during a long weekend. Or “buy now before supplies run out!” during the holidays. You can’t ignore such a request, especially in a situation where you are under pressure and have limited time (e.g. The Christmas season).

In the same way that we have discussed before, creating fear of losing out will get you more clicks.

5. Match CTA to device type

It’s not a secret that creating a call-to action is crucial. It’s important to customize your CTA depending on the device that your audience is using. Google treats desktops and tablets as one device because the screen sizes are similar. They are also used for similar search scenarios.

Someone sitting on their couch watching TV at night might see an advertisement for a product that interests them. They’ll often grab their laptops or tablets and look for more information. You can lead them to a CTA that says “learn More” or “shop Now”.

mobile devices have a different user experience, and search intent. It’s wise to customize your CTA for mobile devices, since 80% searches on local businesses convert.

The biggest difference between desktops and mobiles is that people can call their device while shopping on mobile. I would advise creating more CTAs centered around phone calls that appear on mobile devices. This is especially important for service-based companies. This lawn care business has a phone number that can be clicked on their landing page.

You could try “Call now to start” or “Call us today for more info” to encourage your audience to act.

6. Test your CTAs A/B

It’s easy to find out which CTAs get you clicks and which CTAs make you frown. Although your tried-and-true calls to action, like those we’ve discussed already, are always good for use. You really don’t know how well they will perform in your account until after you use them.

Digital marketing is a game that is based on trial and error. It can be frustrating. Your calls-to action are not an exception. You may think something sounds great or looks great on paper. But the only way to know for certain if it will work in your account is to test it.

You may be tempted to pull out your hair if you think that the “surefire CTA” will work for your target audience. You can compare your old CTAs with creative CTAs by A/B-testing. You might want to try thinking outside the box to see if your audience responds well to your ads.

Start by:

Test against:

7. Add numbers whenever possible

Consumers respond well to numbers, such as prices, discounts, promotions and incentives. We can decide if it’s worthwhile to spend money on something we want but isn’t necessary for our everyday lives. Why not use this method to appeal to your audience when you have the chance?

I’m a huge proponent of including your CTA in your general ad copy, which includes pricing information. You know that a user is still interested in your product or service if they click on your ad and see your pricing information. You now know that you have a valuable click and a higher chance of generating a sale.

If you do not include pricing information, a person may click on your ad, be excited by your products/services and then become scared of your prices. You’re now in a bad situation. It leads to wasted money in your account. Who wants to deal that?

You can experiment with the pricing and any other numerical information you want to include in your CTA. CTAs such as “Shop Today for TVs Under $300!” show users how much they are willing to pay for a television, and also appeal to their FOMO (stupid right? ).

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8. Make your CTA bold

It’s okay to be a bit brash, but it can work well in grabbing someone’s attention.

It can be difficult to convince someone to change a behavior that they feel self-conscious of by using negative words. If I were on Google searching for ways to lose weight, and I saw “end your bad diet today”, I would click. It’s over the top, so I would recommend only using it sparingly.

Another example. Let’s say I want to fix brown patches on my lawn. If I was browsing Google, I saw an ad that said “Your yard stinks, let us repair it.” I wouldn’t only laugh, I would click to see what the lawn company could offer me. This technique is tricky, but can be very effective.

Convert more visitors with powerful calls to action

A well-written call to actions will encourage more people to make a purchase, whether it is on your website or social media, in search engine listings or newsletters.

These eight tips will help you write an effective call to action.

  1. Start your CTA with a strong verb
  2. Use words that evoke emotion or excitement
  3. Give your audience an incentive to act
  4. FOMO: Take advantage of it
  5. Match CTA to device type
  6. Test your CTAs A/B
  7. Add numbers whenever possible
  8. CTAs that are bold will get you noticed.

The post 8 Tips and Ideas for Writing a Killer CALL TO ACTION first appeared on WordStream.

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