genius ways to get more calls from Google Ads

Calls are essential for business growth, particularly for those businesses that rely heavily on phone inquiries. If you are running Google Ads in order to put your business before new customers, then you might be wondering about how you can get not only clicks but also phone calls.

This article will discuss four ways to use Google Ads for driving calls to your business. We’ll also show you how to track the call conversions so that you can see what works best.

Google Ads: 4 ways to increase call conversions

You can use Google Ads in four main ways to increase your call volume.

1. 
   Use call assets
   
2. 
   Use Call Ads
   
3. 
   Optimize Ads to Drive Calls
   
4. 
   Perfect your landing page and add a button to call
   

Here we’ll explain what they are and in some cases how to set one up.

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Google Ads now includes call-out assets

Add a Call Asset to Google Ads can improve the effectiveness of your ad, especially if your business relies on calls. Your ad can include your phone number, or a button to call.

This is a guide that shows you how to add an asset for a call:

1. Sign in to your Google Ads Account: Go to the Google Ads homepage (https://ads.google.com) and log in to your account.
2. Click Ads and Assets. To include a call-to-action asset in your ad simply hover the cursor over the ad and click the pencil icon.
3. Scroll down to the bottom. Add your phone number by clicking on “Calls”, then click on the other asset types.
4. Save changes: Once you have set up your call assets, click on “Save” to confirm your changes.
5. Monitor performance. Keep a close eye on your call asset’s performance. Google Ads gives you data about how many times your phone number has been clicked. This helps you to evaluate the impact this asset had on your campaign. optimization of your Google Ads campaign requires that you monitor the performance of call assets. Google Ads considers call assets to be conversion actions. This provides valuable insight into how effective your ads are at driving calls. These data allow you to target your campaign towards generating more phone calls.

Call assets can be used to increase the likelihood of customers contacting your business by simply tapping on them, which makes it an important tool for Lead generation.

Call Ads

A Call Ad can be used to encourage users to call your business directly from the advertisement. This will simplify the Conversion Process, and ensure high visibility.

How to create an Ad for a Call:

1. Click the “+ ” button in the adgroup where you wish to create a “Click to call” ad.
2. Select the “Call Ads” type of ad.
3. In the “Business Name” field, enter the name of your company or a call to action.
4. In the “Phone Number” field, enter your business’s phone number. This is the number that people will call by clicking.
5. Create a headline that will encourage users to call.
6. Enter the URL and description in both fields.
7. Include a clear, enticing and compelling message that highlights the benefits of calling you business.

Optimize your ads for calls

Call ads and call assets can be great for driving conversions. But it’s important to nail your Google Ads basics to get the best results.

You should also focus on these four Google Ads Strategies.

Understand your audience

Understanding your audience will help you create a successful Google Ads Campaign. Identify your ideal customer’s pain-points and demographics. Consider factors like age, gender and location. Also, consider job titles, income, and specific industry needs. Use this information to find the keywords that they would use in a search for your services.

By creating buyer personas, you can better target your advertising for your customers.

To capture the widest range of possible queries, conduct a comprehensive keyword search, including both broad keywords and longer-tail keywords . You can use this information to write ad copies that will resonate with your audience and encourage them to call you.

Do you need help finding the best keywords? Try our Keyword Tool for Free!

Create compelling advertising copy

Make sure your ad text is impactful. It will be the first impression that potential customers get of your company. Your ad copy should be concise, engaging and address the needs of your audience. Your unique selling point can be your quick response time, low prices, or high quality.

Location targeting optimization

location-targeting can be a powerful tool for businesses that operate in specific geographical areas. You can target your ads to specific cities, regions or even a radius surrounding your business. Your ads will be visible in the areas where your business can be provided.

Strategize ad scheduling

Use ad schedule for displaying your ads at times when your audience is the most active. Ad scheduling can be adjusted if you have noticed that certain hours are the most popular for phone calls. This method increases the chances of your business receiving valuable phone calls.

Optimize the landing page of your advertisement (and add a call-to-action button).

Optimizing landing pages is an important part of any successful Google Ads campaign. This is especially true when your primary objective is to generate calls. landing pages that are engaging and user-friendly can boost your click-to call strategy.

This is a guide that will show you how to optimize your landing page by adding a phone number with the tel: HTML.

Design your website to be mobile-friendly

Start by creating a mobile responsive landing page design. The layout should be able to adapt seamlessly to different screen sizes. This will ensure a positive experience for users using smartphones.

The phone number should be prominently displayed

Place the phone number in a prominent place on the landing pages, where it is easily visible. This could be near the top, in the header or in an call to action section.

Clickable phone numbers

You can use tel: HTML to make a phone number clickable from mobile devices. This code allows the user to call a number directly from their device by tapping on it.

Here is the HTML code format for the tel.

Click here to call

Your actual phone number should be replaced with YOUR_PHONE_NUMBER. Example:

Click on Call

Use an action call

Create phrases that encourage immediate action when integrating the clickable number. Consider phrases like “Call Now for a Free Estimate” or “Connect With an Expert Today.”

These prompts are not only attractive but also help to set expectations. Not only is it important to provide a phone number, but also to create a sense urgency by highlighting the unique advantages that they will receive if they contact your business.

Display the number

Don’t stop at making your phone number clickable. You can go one step further and seamlessly integrate the phone number into your CTA. You’re not only making it easier, but you’re also demonstrating your willingness to help, especially for users who are browsing your site on desktop, where clicking on the button does not work the same way as it would on mobile. Here, they can see the number and dial it.

Want more landing page inspo? Download the guide >> Create Great Landing Pages with Crazy-High Conversion

Google Ads: How to track conversions of calls

There are a few options for tracking these actions. You can configure these actions as conversions in Google Analytics (GA4), and then import them into Google Ads.

You can also use a Google Ads tracking tag to track conversions. This tag is activated when a user clicks on site elements such as buttons, links, phone numbers or other website elements. Google Ads will only record these interactions as clicks and not the actual action or call. This is a way to measure the number of people who interact with the button, phone number or link.

Google Ads allows you to also track the calls made by users who click on an ad, then call it. Google Ads displays a forwarding number on your site, and any caller is recorded as a conversion.

Follow these steps to Track Call Conversions on Google Ads.

1. Click on Tools – Conversions.
2. To create an call conversion, click the plus (+).
3. Choose “Track Phone calls.”
4. Click Continue. Select “Calls made to a number displayed on your website”.
5. Enter the Conversion Name (e.g. “Lead”)
6. Select “Don’t Use a Value” to track call value.
7. Choose “Every” to count conversions per interaction.
8. Set optional settings such as the Call Length or Conversion Window.
9. Set the Attribution Model and enable “Include conversions”.
10. Create the conversion, and then continue.
11. Choose “Use Google Tag Manager” from the Tag Setup menu.
12. Get the Conversion ID.
13. Google Tag Manager allows you to enable the Conversion Linker Tag.
14. Create a new Tag using Google Tag Manager.
15. Name the tag (e.g. “GAds Call Extension – All Pages”).
16. Set the Tag Type to “Google Ads calls from website conversion.”
17. Enter the displayed phone number to replace.
18. Copy the Conversion ID Label and Conversion ID.
19. Set the trigger (e.g. “All Pages”)
20. Save the configuration.

Note: Be specific with details such as the phone number, the Conversion ID/Label found in your conversion action and adjust settings according to your website’s specifications.

Check out the Google Help Center article for instructions on how to import call conversions into an external system.

Get started with Google Ads to drive call conversions

By following the strategies and techniques I’ve outlined, you are not only driving clicks but also cultivating conversations. This is the epitome of “the customer is only a phone call away”: the culmination of your call assets, Google Ads, Google Ads Best Practices, optimized landing pages and precise tracking will yield insights and results you can use.

The article 4 Genius ways to drive more calls from Google Ads first appeared on WordStream.