ys To Use AI For Holiday Marketing (plus 15 Prompts To Get Started) //

AI’s growth in recent years is an understatement. AI was once a popular buzzword with applications mainly limited to chatbots and predictive analytics. This is a gross simplification, but it’s the main point. We’ve now reached the point where we can ask “Are there any ways to use AI in holiday marketing?” Voila, this question deserves an entire article. It’s written by a person, of course.

You’ve come to right place if you want to find out the answer to this question, and also grab a few AI-generated prompts.

Table of Contents

AI in Marketing

It’s important that you understand how AI works in marketing before we get into ways to use it for holiday marketing. You can skip to the ideas if you prefer. .

AI for Analytics

Since a while, marketing analytics and AI go hand-in-hand. AI has played a lesser role in analytics before, helping with segmentation, and even suggesting keyword to target.

AI provides real-time insights into social posts and ad campaigns, allowing advertisers to adjust ad spending or copy on the spot.

AI allows for better targeting. You can use AI-powered platforms to analyze your audience demographics and groups, compare them with your competitors and past campaign results, and much more.

Combining these emerging uses of AI for analytics with historical analytics data can lead to more refined decision making and the ability pivot on a dime.

The emergency guide to AI in marketing

AI for chatbots

Chatbots are able to provide more sophisticated responses by using AI. The chatbot will be able to provide more timely and helpful support as it can resolve the problem or direct the user to the right department.

Chatbots powered by advanced AI can go even further in providing support, including answering questions about products and making product recommendations. This can lead to increased cross-selling and upselling.

AI Personalized recommendations

Online stores have been using machine learning algorithms for years to suggest products and services to customers. Modern AI can now use browsing data to make real-time recommendations.

This allows for a more tailored and personalized shopping experience when combined with your historical shopping habits.

Generative AI

Generative AI has become a household name, and companies such as ChatGPT are gaining popularity. Generative AI uses natural language processing to create deliverables that are predictive to the best ability.

It’s not just a tool for creating school papers and blogs. Generative AI is a powerful tool that can be used to create marketing campaigns, emails and social media posts.

AI can be used to boost holiday marketing

You’re now an AI expert. It’s time to put this incredible and frightening power to good use.

1. Customize holiday ads copy

It’s fine to write your copy and create the ads by hand. Why not use AI to its fullest potential?

You can use AI tools to segment your data. With your knowledge of the customer journey and your funnel, you can use AI in conjunction with your funnel to create holiday ads that are ready to meet customers wherever they may be.

You could, for example, use AI to create multiple variations of ads based on the same holiday campaign. Each one would target different audiences and different segments. Then, you can take it a step farther and use AI to reshape these ads in order to make product recommendations based on the previous shopping habits of shoppers.

Want to know how to create holiday campaigns? Get the guide >> Holiday Campaigns, Promotions and Social Posts Unwrapped

2. Customize product recommendations

Holidays are a season of cheer and joy, but also a lot of shopping. You can streamline your customers’ shopping experience by using AI to deliver more accurate and timely recommendations based upon their browsing in your store.

Amazon is an excellent example of how AI can be used to provide accurate product recommendations. They not only suggest products on the product page but also offer more suggestions in their “Top Picks” section.

Implement AI-powered recommendations for your products before the holidays to help your customers discover gifts they never knew they wanted.

3. Optimize cross-channel holiday campaigns

Many shoppers find the holidays to be a hectic, sales-filled time. It’s common for customer experiences during this season to be accelerated or condensed, because many shoppers are in a hurry and don’t do enough research. You can stay on top of the most frantic holiday travels with the help of AI-powered tools.

You can easily change your campaign during the holidays by combining all of the above. If a piece of your holiday campaign isn’t working or a special discount offer isn’t as successful as you had hoped, change course immediately!

4. Improve Customer Support Routing

During the hustle and bustle of the holidays, customers will need assistance. You can help your customers by using the right AI chatbots and routing systems during a time that should be fun, but not stressful.



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You can find a number of AI call routing and chatbots . Shop around to find one that suits your needs and budget.

Test any chatbots or call systems that you implement. You don’t want an AI-powered bot that sends people to 404 pages.

5. Simpler sales forecasting

It’s no longer necessary to manually pore over data. The days of manually poring over historical data are gone.

You don’t want your products to run out during the holiday season. Use one of many AI-powered platforms to forecast sales before the holiday rush. Use the tool to analyze your past sales to predict which products will be most likely to run out of stock.

Don’t worry if you do not have any previous holiday data for a product or if your company is brand new. AI tools can analyze historical data as well as trends and market data to give you an idea about how a particular product will perform in the future.

6. Ad placement in real-time

During the holidays, people will be hopping from site to site. There are several AI-powered platforms that can serve your ads to the right places.

Combine this real-time placement technology with the many optimization techniques you’ve used to optimize your holiday campaigns, and you will be able to pivot your assets and maximize your ROI.


This holiday advertisement appeared perfectly in a blog post about gift ideas for the holidays.

7. Use hashtags to streamline social media

The right tags can go a long ways in increasing the chance that your posts will be seen by users who are exploring different trends. In contrast, the wrong hashtags can cause your post to get lost among unrelated posts.

A number of AI platforms are specifically designed for this purpose. You can use these tools to enter information about your campaign and audience, then generate hashtag suggestions that are based on market trends.



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These tools will save you time, which you can use to monitor and adjust your campaigns.

8. Campaign brainstorming

Generative AI can be used to brainstorm individual marketing assets, or entire campaigns. This includes upcoming holiday efforts. You can start creating holiday campaign content in just a few steps by finding the right generative artificial intelligence platform.

Choose the right platform

Do your research and find the best generative AI platform for your budget and usage cases. Some platforms offer tiered pricing depending on the number seats, while others charge by usage.

OpenAI is often used to generate the magic of many platforms. Take note of the templates and niche features that are offered by these tools. Some platforms focus on accelerating blogs, whereas others offer templates and are more focused on the content.

Feed your generative AI

Give the AI as much information as you can about your brand and target audience to make sure the results are accurate and targeted.

Some platforms allow you to share any blog posts or links you feel comfortable sharing. This gives the AI a chance to get to know your brand voice. This feature is especially useful, as it saves you time by not having to train AI. It also results in better on-brand results faster.

Collaboration on campaign ideas

Then, enter your high-level ideas into the AI and watch it work. Some platforms allow you to generate campaign ideas for all elements, including blog topics, emails and social media posts. Others will generate campaign themes.

Remember that AI-generated material should only be used as a starting point and not the final product. Always supervise the AI. AI and machine learning can’t possibly know your brand as well as you do. Write something unique that will impress your audience using the inspiration it provides.

Holiday AI marketing prompts: 15 ideas

Generative AI is a great tool to help you if you are stuck in a creative rut, or want to create marketing content faster. You need prompts to get the best results. Otherwise, you will only receive generic results, which are not even useful as a starting point or inspiration.

These prompts are broken down into content types to help you add holiday cheer to your AI generative journey. You can also modify these prompts to your liking. These are not the final results of generative AI, but rather just starting points.

Email marketing holiday prompts

Here are some holiday email marketing ideas, including templates and subject lines!

Social media holiday prompts

Find more holiday social media posts ideas here!

Content marketing holiday AI prompts

Artificial intelligence: a real success

AI is a great asset to your marketing strategy all year long, but can be particularly helpful when you are trying to finish the year on a high note during the holidays.

AI can be used to boost holiday marketing in 8 different ways.

  1. Tailor ad copy
  2. Customize product recommendations
  3. Optimize cross-channel holiday campaigns
  4. Improve Customer Support Routing
  5. Simpler sales forecasting
  6. Ad placement in real-time
  7. Use hashtags to streamline social media
  8. Brainstorming for Holiday Campaign

Want more holiday inspiration for your next vacation?

8 Ways AI can be used for holiday marketing (+15 prompts to get started! The post 8 Ways to Use AI for Holiday Marketing (+15 Prompts to Get Started!

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