only marketing calendar you’ll need in 2024. //
It can be daunting to plan your marketing throughout the year. A marketing calendar will help you stay organized and on track with your goals.
We have a range of marketing tips and ideas to help you with your marketing plan.
This post will share:
- Templates for monthly marketing calendar
- Ideas for marketing promotions to make every month a hit
- Each month, we will share social media post ideas.
We will also share relevant hashtags so that you can stay #trending throughout the year.
Let’s get started.
First, would you like to receive this along with trending hashtags and ideas and more email subject lines sent directly to your inbox? Download our 2024 Marketing Calendar here!
Table of Contents
Are you looking for a particular month? To skip directly to the month you’re looking for, click below!
January 2024
Add these ideas to your marketing calendar for 2024 in the first month.
Marketing and Promotion Ideas for January
- Sale of 24% to celebrate 2024.
- Make resolutions for your company and, if appropriate, share these with your customers via social media or email marketing. Get more ideas for New Year’s social networking posts by clicking here!
- As a business, you can host or participate in a blood drive. January is National Blood Drive Month.
- Write a holiday post or round-up on your company’s blog or social media sites. Include pictures of the celebrations you and your staff had.
- Make sure that you are bidding on the right keywords for your PPC local ads in order to kick off 2024 strong. Start running local PPC ads if you haven’t already.
Social media calendar for January
Here are some January social holidays, observances and January hashtags that you can incorporate into your 2024 Social Media Marketing Calendar.
Make Your Dreams Come True Day on Jan. 13
Share a story about a team member or yourself who has achieved a dream. It could be a goal, a celebration, or even a trip. Ask your audience to share their dream for this year. #dreamcometrue
Martin Luther King Jr. Day, Jan. 15
Share your favorite Martin Luther King Jr. quotation and ask your audience to do the same. #MLKDay
National Compliment Day, Jan. 24
Share the love amongst other local businesses! Comment on another business’ Instagram or Facebook profile and give them a complement. #nationalcomplimentday
Here is a complete list of 400+ Social Media Holidays, one for each month of the calendar year!
February 2024
Do not skimp on this shortest of months. As part of the 2024 Marketing Plan, there are plenty of opportunities and observances for your business.
Marketing calendar for February
- Use a Valentine’s Day promotion to show how much you care for your customers.
- Send your Valentine’s Day promotions to your customers via email. They will feel the love. We have compiled 100+ subject lines for February emails that you can use!
- Share your favorite quotes by Black historical figures or leaders on social media. Ask your audience to do the same.
- Share resources to educate your audience on social media sites during February, which is Heart Disease Awareness Month.
- Send an additional February promotion to your customers on Feb. 17, Random Acts of Kindness Day.
Social media calendar for February
To show your audience that you care, add these February holidays to your social media calendar.
Feb 11: Super Bowl Sunday
Ask your audience what their plans are for Super Bowl Sunday. Ask your audience to share their favorite Super Bowl commercial the day after. #superbowl2024
February 14: Valentine’s Day
Share Valentine’s Day promotions or specials on your social media sites. Give away a gift basket to those shoppers who are still shopping at the last minute. #valentinesday
February 20th: National Love Your Pets Day
Who could resist the cuteness of a pet picture? Share photos of your pet and encourage your audience to do the same. Tag your business. #loveyourpetsday
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March 2024
Remember: This is just a template for your marketing calendar. You can make changes as needed to ensure you’re reaching your a href=”https://localiq.com/blog/small-business-growth-strategy/” rel=”noopener” target=”_blank”>growth goals/a>. This template is only a guideline for your marketing plan. You can adjust it as necessary to ensure you reach your goals.
Marketing and Promotion Ideas for March
- Specials for St. Patrick’s Day: 17% off on services or products Get more information about St. Get more St. Patrick’s Day Marketing Ideas plus March Email Subject Lines here!
- Share inspirational quotes by women in your social media posts.
- Share what you are reading with your staff using #BookTok or #Bookstagram.
- This month, celebrate your employees by offering them a special reward or paid time off. Your employees are your backbone!
- Make sure the about page on your website accurately reflects your brand’s story.
Social media calendar for March
You can use these March social media holidays to plan your Social Media Plan.
Employee Appreciation Day
#employeeappreciation is a great way to show your appreciation for your staff on social media. Use a video or picture that highlights each employee and explains why they are special. #employeeappreciation
Pi Day, March 14
Celebrate Pi Day by sharing pictures of your team eating pie. Tag your local bakery if you don’t serve pie. #piday
March 20th: International Happiness Day
You can ask your audience to send you a photo, a blog post or a short video that demonstrates what makes them smile. You can turn it into a competition and pick one winner to make them extra happy. #internationaldayofhappiness
April 2024
Add these ideas to your April marketing plan to kick off the second quarter.
April marketing ideas
- Consider a Spring Break promotion or sale, as many schools are on Spring Break in this month. Send an email to let people know about the sale or promotion. Click here to download subject lines for April emails.
- Tax Day sales can be used to encourage shoppers to spend their tax refunds or to save money for those who have just paid their taxes.
- Do a search for your company name, and take note of the results. Does everything look good?
- Use some Easter Marketing and Promotion Ideas for your business.
- Volunteering is a great way to celebrate National Volunteer Month. So, gather your staff and get them involved with a local charity. Share pictures of your volunteers on social media!
April social media calendar ideas
Start off the month on social media by celebrating April Fool’s Day. Then, end it with a bang by featuring Earth Day.
April 1, April Fool’s Day
Post the results of your pranks on social media if your company is into them. Ask your audience to share the best pranks they have pulled or been pulled. #aprilfools
April 13: National Scrabble Day
Celebrate this holiday by sharing your best Scrabble words or by sharing unique Scrabble words that you can share with your audience. #nationalscrabbleday
Earth Day, April 22,
Share ideas for sustainability or pictures of your team participating in a local cleanup. Or, share how your company contributes to the restoration of our planet year-round. #earthday
Find more marketing ideas for April here!
May 2024
It’s time for you to try out some new marketing ideas as part of your calendar for May.
May marketing and promotional ideas
- Make sure that you have responded to every review of your business this year.
- Use this month to update your social media pages. Are your cover and profile photos on-brand? Your business description is it up to date?
- Offer a student discount if you are near a college before the end of the semester.
- If you do not already have a customer loyalty program , start one now to reward customers and keep returning.
- Consider hosting a “block-party” with other local businesses to make the most of the nice weather and promote your business.
May social media calendar ideas
Here are some ideas to get you started. Here are a few ideas to help you get started.
May 5: Cinco de Mayo
Share your photos on social media. Restaurants can share Cinco de Mayo party recipes. #cincodemayo
May 12, Mother’s Day
Share a message with all moms and share a photo of you and your mother, or your children if you are a mom. #mothersday
May 27, Memorial Day
Use images, quotes, and other social media posts to show support for those who gave their lives in service of our country. #memorialday
Find more Memorial Day posts on social media and Memorial Day Messages.
June 2024
These June Marketing Ideas and Social Media Post Suggestions will help you keep the momentum going in the second half of 2024.
June marketing calendar ideas
- Are you on track for your business and Marketing goals at the halfway point of the year? Review your goals and make any necessary adjustments.
- Promote your business with a sale or promotion during the summer to encourage more people to visit. Email marketing is a great way to advertise your business. Try one of these subject lines for June emails to increase open rates!
- In the second half of the year, you might want to try a new strategy. Research some options and talk with your marketing partner about ideas.
- Celebrate Best Friend’s Day by offering a Buy-one, Get-one special or referral on June 8. This will allow your best friends to take advantage of the products and services you offer.
June social media calendar ideas
Keep your social media sites active this summer by adding these holidays to your calendar.
Jun 7: National Donut Day
Bring donuts to your team. (And for your customers, if you own a shopfront!) Share pictures or videos showing people enjoying the donuts. Tag the local bakery if you bought donuts there! #nationaldonutday
Father’s Day
It’s now time to celebrate all of the dads! Ask your audience how they are celebrating by sharing a photo of you with your dad, or you with your children if you are a father. Keep it casual by sharing your favorite dad joke. #fathersday #dadjoke
National Selfie Day
#selfieday – Share your best selfie with your staff and encourage them to do the same! #selfieday
Find more marketing ideas for June here.
PS: Summer starts June 20. These marketing ideas for summer will make you stand out this season.
July 2024
These hot tips and marketing ideas for July will help you to plan your marketing calendar.
July marketing and promotional ideas
- Use a Fourth of July promotion or sale to attract more customers to your business. Use these subject lines for your July emails to boost your promotion!
- Have you changed your hours or closed on July 4th? Update your business hours on your website and social media pages, as well as your local listings.
- Share your favorite grilling recipes, grilling safety tips or the best tools for grilling (and where you can get them locally! ).
- This month, run remarketing campaign to reach website visitors that haven’t converted yet.
Social media calendar for July
Use these ideas to plan your July social media calendar. Use these ideas to plan your July social media calendar.
July 4, Independence Day
Share a simple Happy 4th of July post with a nice image. Or share photos about how you are celebrating the holiday and ask for your audience’s help! #july4th
Here is our complete list of marketing posts for the 4th of Jul as well as social media postings.
National Give Something Away Day
It’s the perfect time to do a Facebook or Instagram Giveaway! You can run a contest on social media and select a winner. #givesomethingawayday
National Junk Food Day
Ask your audience to vote on their favorite fast food chain or junk food. #nationaljunkfoodday
Need email inspo? You’re covered: 30 Perfectly Worded Email Templates
August 2024
Don’t let your marketing or promotions fall by the wayside as we enter the second half of the year. These August Marketing Ideas will help you capture back-to school shoppers and customers at the end of summer.
August marketing ideas
- Back-to-school time! Promote back to school with a contest or promotion.
- Social media is a great way to get into the back-to school spirit.
- It’s never too early to begin planning your holiday marketing strategy. Outline your promotions and specials now, and tell your marketing partner what you are planning.
- Consider giving promotional items to your clients to keep them in mind.
- Check your Lead Management System to help you meet your goals for the year. Does it work for you? Do you need to explore other options?
August Social Media Calendar Ideas
These August social media tips will keep your calendar full all month.
August 4th: National Chocolate Chip Cookie Day
Ask your customers to tell you their favorite recipe for chocolate chip cookies or where they like to get them. Share a photo of your favorite chocolate chip cookie on social media. #nationalchocolatechipcookieday
National Relaxation Day, Aug. 15
Share a playlist of relaxation tips, or local businesses, like a spa, that help you relax. This is the perfect day to share customer testimonials or an overview of your services. #nationalrelaxationday
National Nonprofit Day, August 17
Share pictures of you volunteering at a non-profit in your area on social media. Share a list of your favorite charities if you are unable to volunteer. #nationalnonprofitday
Find more August Marketing Ideas.
September 2024
The end of September signifies the third quarter and is an excellent time to reflect on what you have accomplished in 2024. Keep your September Marketing Calendar moving with these ideas.
Marketing and Promotion Ideas for September
- Plan or confirm your Q4 goals to ensure you end the year on a high note.
- Send out a survey to ask for feedback.
- This month, optimize your Google Business Profile to increase the chances that it will appear in local searches.
- Try out some of the new fall promotional this season to attract new customers.
- Sending out a Direct Mail Campaign at a discount will help you reach new members of the community and reintroduce yourself to them.
- Send out an email campaign to promote a fun holiday, such as National Coffee Day (September 29). ).
Social media calendar for September
You can plan your social media calendar around the many holidays and observances that occur in September.
Labor Day
Share a visual to wish your social media followers a Happy Labor Day or a list of Labor Day events in your area. #laborday
Find more Labor Day Messages Here
September 22: First Day of Fall
Share with us your favorite fall activities, upcoming fall events, or your favorite recipes. #firstdayoffall
September 25th: National One-Hit Wonder Day
Ask your audience to send you their favorite YouTube video! #nationalonehitwonderday
October 2024
It’s time to start your holiday marketing and set up your marketing calendar for 2024.
October marketing calendar ideas
- The holiday shopping season begins this month! Make sure that your holiday advertising has been loaded, and perhaps even is running.
- Search for your competition. Are they using any marketing techniques you could try? Do they offer something that you don’t? Consider how you can differentiate yourself from your competitors, whether it’s by positioning your company, increasing your marketing or changing your product offering.
- Find local trunk or treat events that your business could sponsor or take part in.
- This #spookyszn, run a social media competition to gain new followers.
Social media calendar for October
These social media holidays will help you to create great social media content for this month.
World Vegetarian Day Oct. 1
Share your favorite vegetarian recipe or highlight local restaurants that offer vegetarian dishes in your area. Tag them in your posts. #worldvegetarianday
World Mental Health Day Oct. 10
Share social posts on your social media to spread awareness. #worldmentalhealthday
Halloween October 31
Share photos of your staff dressed for Halloween, and any visitors in costumes. You can launch a poll and find out if people like candy corn. #halloween
Find out more about our Halloween social media ideas .
November 2024
There are only two months left in the year to end it strong. These seasonal and holiday ideas will help you to attract customers.
November Marketing and Promotion Ideas
- Are you offering seasonal products or services to your customers? Show them off in this month.
- Make a plan for Small Business Sunday to take place this month. Add your business to Shop small map.
- To streamline your schedule, confirm with your staff when and if they plan to take time off during the holidays.
- Use holiday email templates and subject lines to promote your sales, events, and promotions. Use these holiday emails, and subject line.
- Send your customers appreciation messages for their support over the past year. Use these ideas for customer appreciation as inspiration!
Social media calendar for November
Social media is busy at the moment. These November Social Media Ideas will help you keep your social media calendar in order.
Nov 11: Veterans Day
Promoting any discounts that you provide to active military personnel or veterans is a good idea. Share a post that thanks veterans for their service. #veteransday
Thanksgiving
Share your gratitude for your customers and employees. Share any photos of your team or employee celebrations. #happythanksgiving
Find 50+ Thanksgiving Social Media Ideas Here!
Small Business Saturday, Nov 30,
Social media is a great way to promote your participation in Small Business Sunday! Share your sales, events, and special deals. Also, spotlight other local businesses. #smallbizsat
December 2024
Add these marketing ideas to your calendar to finish the year strong!
Calendar of December Marketing Ideas
- Create a Holiday Gift Guide with your own products and services, as well as products and services related to your local businesses.
- Take a moment to change your holiday hours in your listings and on social media. It will make a big difference for your customers.
- What worked this year in your marketing plan? What are your goals for next year?
- Ask happy customers to write reviews for you. You’ll start the year off right! Make sure to respond to all reviews as they arrive!
Social media calendar for December
This month, your social media calendar will be filled with holiday cheer and festivities. Here are some ideas.
Find out more about social media holidays for December and other ideas by clicking here.
International Volunteer Day
December is an excellent month to volunteer. Participate in #volunteerday by volunteering for your favorite charity or sharing volunteer opportunities in your area with your audience. #volunteerday
December 15th: Ugly Sweater Day
Share pictures of your team wearing their most ugly holiday sweaters on social media. You could offer a discount for customers who wear their best ugly sweater. #uglysweaterday
Dec 31, New Year’s Eve
#nye2024 Share your resolutions and ask your audience to do the same! #nye2024
Here are some more ideas for holiday social posts:
-
These are the only holiday Facebook ideas you’ll need this season (with examples! )
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Holiday Hashtags and Instagram Post Ideas Galore
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Holiday Instagram Give-Aways Ideas and Examples
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Christmas Social Media Posts & Slogans to Make Your Merriest Marketing Yet
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Clever & Catchy Holiday Marketing Slogans
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58 Holiday Greetings for Customers, Coworkers & Comrades
The 2024 Marketing Calendar: A complete year’s worth of tips
Whew! You’re now ready to create your 2024 marketing plan. Download our free guide to learn more about holidays, observances and marketing tips.
Cheers to an extremely happy and prosperous year 2024!
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