Must-Know Facebook Ad Trends and Tips for 2024


Facebook will likely play a key role in your digital marketing plans in 2024 if you want to achieve exceptional results.

It’s not surprising that Facebook is an advertising powerhouse. Facebook has more than three billion active monthly users. Research shows that Facebook delivers the best ROI of all social media networks.

If you want to get the most out of Facebook ads by 2024, it’s important to stay up to date. We don’t just mean adopting the latest dance moves or using the newest slang. Instead, we mean leveraging hot marketing opportunities and reacting to platform trends.


Facebook’s ad landscape is always changing. Different strategies are developed, new tools released, and algorithms are changed. You can easily fall behind your competition if you don’t keep up with these changes.


Don’t worry, we won’t allow that to happen.


In order to help you build a Facebook ad strategy that will be incredibly high-performing in 2024 we have compiled:

Watch out for these 4 Facebook ad trends in 2024

Let’s look at some Facebook ad trends before we offer up some advice on how to create high-performing ads in 2024. These will have a major impact on the marketing world of social media.

Get more information about Facebook ads specific to your industry by downloading our Facebook Ads benchmarks report.

1. Influencer marketing is set to continue evolving and expanding

It’s not hard to understand why social media marketers have been using influencer marketing for so long.

You can connect instantly with an audience of highly-engaged customers by partnering with the correct influencer. You can build credibility and authority for your product by creating authentic, high-quality content.

Influencer marketing is the most popular Facebook advertising trend in 2024. This will include advertisers of all sizes, from small businesses up to large corporations.


Why?

Influencer marketing is effective. 84% global consumers said they would purchase a product on the basis of influencer content. Facebook campaigns that combine regular advertisements and influencer ads were 85% more likely for users to add products into their shopping baskets.

The rise of micro-influencers is what will be the key to 2024.


Influencer partnerships were dismissed by many brands because they thought they were expensive. But micro-influencers allow marketers to reap the same benefits as macro-influencers, without the high costs.


While micro-influencers have smaller audiences, they are often respected within very narrow niches. A global perfume brand might find success using a celebrity as an influencer. However, a company selling accounting software would benefit more from a targeted approach.

Data shows that smaller influencers deliver higher engagement rates than mega-influencers across social channels, and 82% of consumers claim they’d follow recommendations given by micro-influencers.


If the cost of influencer marketing has kept you from using it on Facebook, now is your chance to generate sales and build credibility with strategic micro-influencer partners.




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2. AI-powered Facebook Messenger will be adopted on a large scale

In recent years, artificial intelligence (AI), for marketing, has made waves. AI statistics reveal that more than 80% marketers and advertisers already use AI tools.

You’re losing out on great opportunities to engage customers, provide chat support and generate leads if you don’t incorporate AI in your Facebook strategy. statistics reveal that chatbots can handle 70% of customer conversations. 55% of companies generate more sales by using chatbot solutions.

AI-powered bots, such as those implemented via Facebook Messenger, can be extremely powerful for any type of business.

Facebook ads can now use AI technology to create their own AI applications. Facebook ads announced a “AI Studio”, which will let businesses create their AI applications. There are also third-party tools available to help you launch Facebook Chatbots within minutes.

Here are some ways you can use AI-powered Facebook Chatbots in the year 2024.

In 2024, by leveraging artificial intelligence, you can improve customer experience, strengthen brand loyalty and increase sales via lead-generation, automated upselling, and




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Download this free guide for more ideas and tips on using AI to market.

3. Ecommerce will be integrated even more closely with Facebook, Instagram and Twitter


Social media is not just about communication and content. Platforms such as Facebook offer a direct route to online shopping. This is a game changer for ecommerce.

In recent years, Facebook’s ecommerce features have evolved rapidly. From mobile-first Facebook Shops and sales-focused Advantage+ campaign to mobile-first Facebook Shops. Facebook’s experience is increasingly centered around online shopping, and that trend will continue into 2024.

According to estimates, 37% of Facebook’s users will make a purchase on the platform by 2023. This presents ecommerce companies with a huge opportunity. Facebook allows consumers to have a convenient and quick shopping experience.

What does this mean for Facebook digital marketers this year?


It’s no longer optional to have a strong presence on Facebook for ecommerce companies. It is a requirement for success. If you want your sales to increase in 2024, you need to provide a seamless experience for customers on Facebook. This includes shoppable ads and convenient ordering options.

Instead of treating your Facebook Business Page and web catalog as separate entities think about how to connect the Customer Journey and create as many touchpoints with consumers as possible.



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4. UGC will continue driving Facebook Ads engagement


In 2024, Facebook’s advertisers will see fantastic results from the user-generated content style of advertising that has recently been dominant on platforms such as TikTok.


User-generated content has become an increasingly valuable asset for brands. Many businesses use UGC assets to drive conversions, rather than launch expensive ad campaigns.


Below are some of the advantages that UGC offers Facebook advertisers.


You’ll need a UGC strategy if you want to achieve optimal results in Facebook Ads by 2024. This means finding new ways to collect UGC, such as through competitions and hashtag searches. Launching competitions, using hashtags and leveraging the assets for paid campaigns.




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Use these Facebook Ad Trends to Your Advantage

Let’s look at some tips to create high-impact and high-converting Facebook Ads.

1. Use short-form videos to attract attention


Social media is dominated by short-form videos. While TikTok’s video clips are famous, Facebook users also enjoy this format.


Advertisers must compete for the attention of social media users who are constantly scrolling through new content. Video assets that are too long-winded will not keep the audience’s attention. Instead, create ads with short messages.

72% claim that they prefer short videos on Facebook. Keep this in mind as you create new assets.

Get attention with bold visual hooks. Focus on clear and compelling messages about the product. Finish with a powerful CTA.





2. Use UGC to boost your campaign effectiveness


You’ve seen the amazing effectiveness of UGC in advertising. Make sure to integrate this content as much as possible into your Facebook campaigns.

You can use a variety of different user-generated content in 2024. From product reviews to testimonials, organic posts and more.


UGC from real customers is more convincing and authentic for potential buyers. You can use this to your benefit. If you regularly collect and share UGC assets on Facebook you will steadily build up brand credibility and generate more sales.


As you gain more customers, you will have more chances to find new UGC assets. UGC can be a gift to Facebook marketers that never ends.

Facebook Ads Grader: Get more ideas on how to improve your ads and grow them with our free !

3. Create a frictionless experience for shopping

You need to remove all obstacles from the customer’s journey if you want to increase sales with Facebook advertising.

Set up an organized, attractive Facebook and Instagram shop. Follow best practices such as showcasing the most popular products, optimizing product pages and using shoppable tag to drive conversions.

Facebook Shopping Campaigns are also a great way to test creative combinations and deliver the best results.

Lastly, make sure that your website has a good design and is easy to navigate. When audiences visit your landing pages, they should be able navigate easily between the different pages, look at products and make purchases.


Your ads will be more likely to convert if the Facebook customer journey is convenient and engaging.




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4. Launch DCO and Tailored campaign to drive personalization on a large scale

Make sure you include Dynamic Creative Optimization (DCO) and Tailored Campaigns in your Facebook 2024 plans.


DCO and Tailored Campaigns both let you test an incredible number of ad variants at scale. Facebook’s algorithm will combine and run multiple creative elements, such as images or videos. Images, videos, CTAs, and other assets will be tested to determine which ones perform the best.

It’s not only about optimizing Facebook ads for maximum conversions. It’s all about personalization at scale.


You can tailor your assets based on your audience’s interests and behavior, rather than just launching generic ads.


Let’s say, for example, that a user recently viewed a certain product on your site. You can dramatically increase your conversion rate by dynamically retargeting users with the exact product they viewed (and other similar recommendations).


Take advantage of this great strategy to increase your Facebook advertising campaigns and maintain efficiency.

5. Facebook’s algorithm can be fueled by broad audience targeting


A wide-ranging targeting on Facebook can make a huge difference in the effectiveness of your advertising campaigns.

It may seem like a simple strategy, yet it can have a huge impact on your conversion rate.

It’s easy to get caught up in the targeting options on Facebook. However, a super-narrow audience will more likely hinder campaign performance rather than improve it. Facebook’s algorithm requires a large enough audience to test and optimize different audiences. The more users a platform can reach, and the more insights they can collect–which is critical for achieving superior ROI.


Try to be patient instead of focusing too narrowly on your Facebook audience. Allow the learning phase of the algorithm to take place and start with a broader target. This will give it the best chance at identifying segments that are valuable for your brand.

These Facebook advertising trends and tips will help you to improve your business.

Facebook is constantly evolving and in 2024, advertisers will face new challenges, innovations, and opportunities.

You can still be successful next year by embracing these Facebook trends and using proven strategies. While you cannot stop Facebook’s landscape from evolving, you are able to get ahead of your competition by embracing new ideas and moving with the times. Good luck in 2024!

The top Facebook advertising trends for 2024 are listed below:

  1. Influencer marketing is set to continue evolving and expanding
  2. AI-powered Facebook Messenger will be adopted on a large scale
  3. Ecommerce will be integrated even more closely with Facebook, Instagram and Twitter
  4. UGC will continue driving Facebook Ads engagement

Follow these Facebook advertising tips for 2024.

  1. Use short-form videos to attract attention
  2. Use UGC to boost your campaign effectiveness
  3. Create a frictionless experience for shopping
  4. Launch DCO campaigns for personalization at scale
  5. Facebook’s algorithm can be fueled by broad audience targeting

The post 9 Facebook Advertising Trends and Tips for 2024 first appeared on WordStream.

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