are the 7 AI Marketing trends for 2024?
It’s hard to deny that the last year was a significant one for AI. In just a single year, generative AI has gone from being a niche to becoming a popular culture phenomenon.
Marketers are using AI for everything, from research to content creation. AI is growing and changing rapidly, and it’s no surprise that the marketing applications of AI will also change in the next few months and years.
Today, we explore the top AI marketing trends for 2024.
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More refinement in ad targeting
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AI Marketing Automation
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Chatbots with greater capabilities
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A more comprehensive use of predictive analytics
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Improved decision-making and research
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Continued adoption by voice-based shoppers
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Multimodal AI
Top AI Marketing Trends for 2024
Find out how each AI trend will affect your marketing strategy in 2019.
1. Ad targeting refined
AI is being used by many marketers to improve ad-targeting. Artificial intelligence is able to parse large amounts of audience data and help you fine-tune your ad messaging and targeting. In 2024, this AI marketing trend will continue to evolve.
It could lead to more accurate ads, but also to a higher standard for what makes a successful advertisement. This means that marketers should focus more on quality, and ensure their ads don’t miss the mark.
What it means to you
Will consumers become more aware of ads and competitors?
You don’t need to use for better targeting right now. But consumers may become more discerning and expect more refined messages. Track your ads’ performance even more closely, and A/B-test messages until you are satisfied with the results.
Want to know if your ads are on target? Use our Google Ads Grader to get an instant review of your account.
2. AI Marketing Automation Improved
The marketing automation trend is sweeping the nation, from automatic email sends up to social media posts. This technology will continue to evolve and advance. This will allow you to be able to pivot faster, run more micro campaigns, deliver more efficiently to smaller segments and more.
The use of AI in marketing automation may lead to a shift in audience expectations. The audience may start to demand more timely campaigns and niche segmentation. They might also expect content that is even more hyper-personalized.
What it means to you
As you plan your campaigns for the next quarter, consider the audience demand shifts mentioned above. Automating campaigns with AI can allow you to create smaller campaigns. Think about what topics or problems you might be able to target. Automating email or social media post sends could free up your time to focus on other initiatives.
3. Chatbots that are more capable
chatbots can do so much more than act as a lead capture form. They’re also great at this.
AI advances have allowed chatbots, which are designed to interact with customers and answer questions about products and services, to become more sophisticated. Chatbots can now guide your visitors through the funnel.
It is likely that more and more companies are going to adopt advanced chatbots, which can answer niche questions. Now is a good time to start your own chatbot if you haven’t already. You will be able to stay competitive and ahead of your competition.
What it means to you
Consider your content strategy when creating your chatbot. You should consider not only what the chatbot will say but also what content on your website it could send users when they ask specific questions.
As time passes, check your chatbot logs to see what questions are being asked and if people are getting the assistance they need. Write content to fill in the gaps. This will help your chatbot guide users and ensure that their needs are met.
Do you use AI in the right way? Download this free guide to learn more about AI and marketing: The Emergency Guide to AI
4. Predictive analytics: More applications
Predictive Analytics allows for marketers to analyze data from customers to predict market trends and customer behavior. This technology isn’t a new one, but it gets more powerful every year.
AI is likely to continue enhancing its predictive capabilities. This will allow for better predictions, more accurate product recommendations, etc. Advanced predictive analytics, for example, will allow companies forecast sales and predict the performance of pieces based on specific audiences and terms. They can also determine which products would perform better in an advertising campaign.
What it means to you
For accurate predictive analytics, rich historical data on customers and sites is essential. You can set yourself up for success by capturing the correct data, regardless of whether you use predictive analytics. You’ll be able to use predictive analytics as soon as you have the data.
5. Research and decision-making improved
Research is often time-consuming and difficult for smaller businesses. Smaller businesses are at a disadvantage compared to large organizations that have entire teams dedicated solely to research. The days of manual research, which slowed down decision-making, are thankfully behind us.
Psst. Research is important. You want to speed up your keyword research? Check out our keyword research tool.
AI can help with a variety of forms of marketing research. It can answer quick questions on a topic or describe how different tools work. It can speed up the research process for smaller companies, help them make better decisions and quickly test different tools that they are evaluating.
What it means to you
In 2024, it’s safe to say that AI will continue its advancement in these capabilities. It will be easier for smaller businesses to compete with the larger ones. It’s great news, especially if your team is small. This will also mean that competition will get fiercer over time, since it’s a level playing field.
Start learning AI tools like chatGPT and Jasper ASAP if you are not familiar. Learn how to use these tools to streamline marketing research to avoid falling behind by 2024. Continue to prioritize quality over all else and always fact-check any results you receive from AI tools!
6. Voice-based shopping adoption continues
Voice-based search capabilities will continue to improve as AI advances. Even in 2022 27% US consumers will use voice search for payments. The days of using voice search to find answers to important questions like “How can I tell when the cheese at the back of my fridge is bad?” are over.
Marketers will be forced to focus their strategies on voice-based experiences as the adoption of voice-based search and shopping continues. The number of US consumers who used voice to pay for goods and services will probably increase. Soon, shopping and payment via voice will become the norm.
What it means to you
Create content that focuses on long-tail keywords, even if they are not the ones you would use in a voice search. Voice Search has been on the radar of some companies, but not for all. Content that is tailored for voice search will set you up to succeed as AI allows more refined voice shopping and searching.
7. Multimodal AI: More Use
Multimodal AI is a form of AI that combines multiple inputs including text, images, and voice to provide a complete experience. It is different from other AI forms that only use text, images, or voice. Generative Artificial Intelligence is an excellent example of multimodal artificial intelligence, since many platforms can create content and visuals at once.
The AI-based multimodal feature of automatically created assets is available in Google Ads.
Multimodal AI technology is becoming more capable and widely adopted, and this will allow more companies to produce more copy and images. The technology will allow for more precise keyword and ad-targeting.
What is the end result? The end result?
What it means to you
There’s a high chance that your competitors use multimodal AI. Use generative AI for content brainstorming and to provide your team with ideas. Make sure your team has a process to prevent them from publishing AI-generated generic content.
Focus on the quality of your product and what makes you unique. You will be able to stand out amongst the sea of businesses that use AI to create copy and images.
Keep up with these AI marketing trends
AI will continue to grow in capability and applications in the years ahead, but we cannot imagine how. Stay on top of AI marketing trends so you are prepared for what’s to come. Stay in touch with what’s happening, keep up with your competitors, and be as informed as you can.
Don’t forget the traditional marketing methods either. Whatever direction AI takes in the future, marketing basics and a focus of quality will remain paramount for success.
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