e are the 13 Best Healthcare Website Designs. Examples and Tips

Healthcare marketing is not brain surgery. However, it can be difficult to determine which website elements are important and which ones promote conversions. We have gathered 13 examples of outstanding, highly effective healthcare website designs that you can copy to improve your site and increase conversions.

This article will show you:

Let’s get to it.

You should be assessing the design of your healthcare website.

About 7% all Google search results are health-related. This is a staggering number when you consider the 8.5 million Google search each day.

Not all searches will result in a visit to the doctor. These are often simple questions about OTC medication and what to do in hypothetical situations. These numbers show that your patients and prospective patients will be able to find you online and connect with you.

It is important that your website inspires the same trust in your medical expertise and in the quality of your care as a visit in person.

These are the 13 best examples of healthcare website design

Other website examples are a great way to get inspiration. We’ve collected the top healthcare-specific website designs to inspire you.

1. Maven – Color psychology

This may seem like a small task, but the colors you choose for your website’s design are crucial. Color psychology Maven’s All-Green Website is an example.

Research indicates that the color green may have psychological effects, such as reducing anxiety and pain. Maven’s monochromatic palette of colors seems deliberate–and an excellent choice.

It’s a good idea to think about your website colors.

2. One Medical – Appealing to your audience’s value

Knowing your patient is crucial in healthcare. It’s about knowing your audience in healthcare marketing.

Take the One Health homepage. The tagline promises a fresh experience. The photos of young people in them suggest a pleasant experience. You can also see the soft green. It is easy to see the appeal of busy, connected Millennials.

One Medical understands that there is potential in doubling down: 43% Millennials are likely switch practices within the next few years.

You can make sure your website design is appealing to your audience if you get to know them well enough to understand their needs and identify their values. They will return to your website for more information, and your practice for more appointments.

3. Mayo Clinic – Find the Why

Because there are so many health-related concerns, there are many searches. It doesn’t matter if you need to check your gut about taking meds with a cold, or for information on recent symptoms. Your prospective patients will have one question for you as a healthcare provider: Why choose you?

You should also provide information pages and frequently asked questions about the specialty of your practice. Make it clear why you are the best choice for your patients.

Mayo Clinic does it really well, right under its hero image.

These pages provide additional information about the clinic, including its research, approach and impact.

4. Synergy Private Health – Use faces

People love seeing other people and research supports that. Users naturally draw their attention to images that have human faces when they view a page.

Photos can be used to humanize the experience and foster trust if done correctly. It is important to not use stock photos but instead show personal images. It’s great if you can include health care professionals.

Have a look. Synergy Private Health has a rotating gallery with images. The office features a modern design, patient at-home cooking, and a tranquil exam room. There are also two doctors.

The front desk is staffed by two professional and welcoming doctors. The copy’s first person plural emphasises the effect that the doctors are directly speaking to prospective patients. This conversational copywriting is done well! Well done.

5. Brightside Health – Stay consistent with your CTAs

You must prioritize functionality when designing your healthcare website. 67% patients prefer to book online. Online booking is a great option, whether you need to book a routine appointment or something more complicated.

You need to ensure that your patients and prospective patients have a pleasant, painless experience.

Brightside Health makes it easy with design. The call-to-action is “Start with a Free Assessment” and appears in the website head along with the hero section. It uses a contrasty, but not overpowering peachy color.

Consistently use the same design for your online booking CTA (including color, placement and process)

CTAs…

Get a free guide 36 of the Best Call to Action Phrases

6. Simple Practice – Add reviews & stars

Marketers know the importance of positive online reviews for any business. They also know the dangers of bad reviews.

This is because so many people look online for reviews before purchasing a product or service. Healthcare is no different. Moreover, 94% healthcare patients use online reviews for evaluating providers.

Simple practice is slightly different. This website is not a provider of healthcare, but a service provider. The website design is still amazing. It’s one of the most visually appealing ways to make reviews easily accessible and visually appealing.

Under the form, the stars and number for the 2,000+ great comments are hidden. They are also provided in compliance with HIPPA/HITRUST badges. They are clickable and will take you to a page that has dozens of video and personalized text reviews.

7. Northwestern Medicine – Add your pandemic guidelines

We still live with the Covid-19 pandemic, despite the fact that we have vaccines and better knowledge of how to treat it. Many of your patients are interested in knowing more about the pandemic-specific guidelines that your office has.

Your patients and potential patients will be able to easily access this information by including a tab or prominent banner such as the one from Northwestern Medicine. It’s also important to clearly state your policies and approach so that patients can feel confident in knowing it is a priority.

8. Virtua Health – Virtua Health caters to prospective patients and existing patients

It’s normal to think about the needs of potential patients when designing a website. Remember that returning and existing patients will also use your website often. It should be obvious that the website serves them.

Virtua Healthcare offers its patients a few quick options to access all information. These include the MyChart link and Telehealth links at the top of the nav. There is also a drop-down option called “Patient Tools”.

The chatbot’s intro copy is intentionally vague. Both existing and new patients can use the chatbot to request appointments or answer their questions.

9. Dr. Rachel Paul – Celebrate your celebrity

Your website visitors will be more likely to trust you if they see photos or reviews. It’s not the only trust indicator you have for healthcare website design.

Dr. Rachel Paul’s website. Rachel Paul’s website. The nutritionist has a large following on social media. Linking these Instagram and Tik Tok accounts prominently to the nav creates a cohesive brand identity.

Further down, you will see logos taken from every press nutritionist has received.

These logos are easily identifiable, which is a great way of building trust. Use this opportunity to highlight similar achievements or press coverage on your website.

10. Mass General Bringham – Let the numbers speak

A number is another great signal of trust that can be slower but is more simple.

Mass General Bringham is proud of its large network of providers, significant funding and large number of patients each year. Its homepage shows patients how experienced the organization truly is.

Even though your practice may be small, it might still have impressive numbers that you can use on your website.

11. Hartford Healthcare – Create a video to animated your homepage

It’s a great way to personalize your brand by featuring real people in your photos. Video can also be used if it is possible to capture the experience at your office. This allows your healthcare providers and patients to talk directly with you, as well as showcasing the benefits of your work.

It is this last method Hartford Healthcare uses on its homepage.

The video shows four healthy adults riding their bikes along a beautiful trail through the woods. They are enjoying the fall air and talking casually, which is a sign of good health.

12. Lasik Vision Institute – Make it simple to find you

Your website may not be visited by every visitor. However, you must make it as simple as possible for visitors to become patients.

This is best done by making it easy and convenient to contact your office or offices.

The Lasik Vision Institute is a great example of this. It’s a nationwide network of providers. You can search for your location on the homepage. The main phone number is also displayed in the navigation bar.

You won’t be frustrated looking for the phone number or location search on Google. Your website should offer the same.

13. Tia – Express your unique brand

Of course, all doctors offices are different. Even OBGYNs, chiropractors, and psychologists are all different. You offer something unique, so you should make sure that your website design includes your branding.

Tia is a provider who focuses on female patients and AFAB patients. She also takes a holistic approach in patient care. The website’s colors are peachy, and the graphics are simple but doodle-like.

This is how the website depicts this approach.

Tia then follows up with a text explanation, which is fantastic (and crucial for website accessibility). Visuals are more appealing and easy to read. Your differentiator should be easy to find.

These tips will help you improve your website design for healthcare.

These examples of healthcare websites can be used to improve your site. There are many tips that can be used to duplicate each one. Let’s take a look at them all.

  1. In your website’s color scheme, use color psychology
  2. Use messaging that is relevant to your target audience.
  3. Tell potential patients why you are the best choice.
  4. Photos and videos that show real people can help you humanize your brand.
  5. Surface your ratings and reviews.
  6. Incorporate your pandemic guidelines
  7. Provide care for both existing and prospective patients.
  8. Celebrities are celebrated
  9. To show your credibility, use numbers
  10. It’s easy to find and contact your office.
  11. Your unique brand identity should be displayed
  12. Make your homepage animated with a video
  13. Prioritize accessibility.

These tips and these images can be used as inspiration to improve your website and grow your practice.

Are you looking for other website design examples and designs? We’ve got em for ya:

The first WordStream article was The 13 Best Healthcare Web Designs, Examples and Tips.

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