le changes its ad policies in order to promote more CBD //
Google will make changes to its Dangerous Products and Services and Healthcare and Medicines Ad Policies on January 20, 2023. This will allow Google to promote FDA-approved pharmaceuticals containing CBD and topical, hemp-derived CBD products whose THC content is 0.3% or less in California (Colorado) and Puerto Rico.
Why do we care? Advertisers and brands that sell CBD products in these three locations will be able to use the new policies to allow them to advertise if they are certified by Google. Google will begin certifying advertisers on January 20, 2023 when the form is available.
LegitScript certification. Google will only promote CBD products that have been approved by LegitScript. Any product to be promoted must comply with the following requirements:
- To ensure compliance with the legal THC limits, provide samples of your product
- LegitScript can issue a Certificate of Analysis from a third party
It is still not permitted. Some formats, such as YouTube Masthead will not be allowed for serving. The Unapproved Pharmaceuticals and Supplements List will no longer include CBD. Advertisements promoting CBD-based products (including supplements and inhalants) will be disallowed.
Dig deeper. You can read the Google announcement here.
The post Google updates its ad policies to allow for more CBD promotions was first published on Search Engine Land.