launches branded HD TVs and 4K TVs //

Roku, an OTT streaming service, unveiled new HD TVs and 4K TVs at CES. This spring, consumers will have the opportunity to purchase these first ever Roku-branded sets in 11 models.

The sizes of the Roku Select and Plus Series TVs vary from 24-inch to 75 inch models. They cost between $119 to $999.

All HD TVs feature Roku Voice Remotes. Plus Series TVs come with the Roku Voice Remote Pros. Roku TV Wireless Soundbar audio accessories can also be connected to the screens.

Mustafa Ozgen (President, Devices, Roku), stated that “Our goal” is to provide a better TV experience for all. These Roku-branded TVs will complement the existing lineup of Roku TV models that are partner-branded, and also enable us to make future smart TV innovations. The streaming revolution is just beginning.

Deeper: Why connected TV and OTT are important

Why do we care? Samsung and other manufacturers have risen to the top of the data race with their smart TV operating systems. Samsung TV is the brand’s smart TV operating platform.

Roku, an OTT streaming service and smart TV OS has flipped the paradigm with its new line of TVs. Once these TVs are made available, any consumer who purchases one will be able to turn the screen on and access the Roku OS.

At the device level, it is crucial to draw viewers into an connected advertising ecosystem. Roku already has a number of advertising services, including their OneView purchasing platform as well as their clean rooms.

MarTech first published the post Roku introduces HD and 4K TVs.