is the day of search marketing history: January 6,

Google Webmaster Tools began sending two types of warnings in 2011 – “unnatural hyperlinks” and “cloaking”.

These messages were sent when Google discovered pages that used techniques that were not in line with its quality guidelines.

Google was talking at the time about its desire to expand its outreach to webmasters. This video, published Dec. 18, 2010, shows Matt Cutts from Google (featuring Danny Sullivan), stating that Google wants to make communication a priority for 2011.

It’s all here Google Adding Spam Warnings to Webmaster Tools.

Dig deep: Google penalties and manual actions: A complete guide

This day, too


Google launches the ‘Shops” section in its mobile search results

2022 The Shops Section showed three to ten retailers based upon their organic search rankings.


Google Ads error: Advertisers are not saving exact match keywords as they are for broad match

2022 Search marketers who enter exact match keywords might have noticed an alert at the bottom of Google Ads that said, “Broad Match Keywords are On.” Keywords will be saved to as broad matches.


Search Engine Land, SMX name Carolyn Lyden content lead

2021 Lyden acted as both editor-in-chief for Search Engine Land, and as the content lead for our SMX series of events. In November 2021, she left Third Door Media.


Standard text ads will continue to live a little longer, Microsoft Advertising states

2020: Microsoft Advertising originally stated that standard text ads would cease to be served after 2019. However, it announced that existing standard text ads will continue to serve up until March 31.


Video: A.J. Ghergich on not following the Google algorithm but focusing on human intentions

2020: Barry Schwartz chats with Ghergich to discuss how to scale an SEO agency and understanding human intent.


Google will start showing local-specific numbers in ads

2017: Google stated that it “may” display the local retail number starting Jan. 19 – even though a call extension in a campaign used a different number – to increase relevancy of ads featuring specific business locations.


“Illegitimate SEO” Sentenced to 37 Months in Federal Prison for Extortion

2016: William Stanley threatened to extort individuals and businesses by promising to do illegitimate work in SEO: creating negative reviews and posting fraudulent comments online, if the victim didn’t pay him a certain amount of money.


Google Revamps the Android App-Indexing Crawl errors Report In The Search Console

2016: Google has announced that they have finally updated the App Indexing Crashes report which was not working for several months in the Google Search Console.

2016 Publishers claimed to be enforcing Germany’s “Ancillary copyright” Law. They were suing Google to get them to pay for their content appearing in search results.


Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy

2015: Bing Ads informed advertisers that they would soon be unable to include a phone number within the headline, body copy or URL. Advertisers would have to use location and call extensions for phone number.


Pinterest Increases Its Search Powers with VisualGraph Acquisition

2014: Pinterest stated that the acquisition would allow them to “build technology to better understand how people pin.” We hope this will make it easier for people find the things that they love.


Bing launches an Awards site in time for the Golden Globes, Grammys and The Oscars

2014 This site was an online resource for all things awards. It provided background information about nominees, tips and tricks for award-themed parties as well as winner predictions based upon Bing search statistics.


Bing makes driving directions twice as fast

2012: Bing Maps released a major update of their driving directions engine. The new engine was twice as fast and had more features such as the ability to add up to three routes to one request.


Search in Pics: Google Bumper Sticker and Knitted Android Sleeve for Yahoo’s CEOs

2012 These are the most recent images taken from the internet. They show what people eat at search engine companies, their play habits, where they live, what toys and other details.


Google Mobile Strategy is almost flawless: Android beating iPhone with Ads

2011, Google’s AdMob unit reported more than 2,000,000 ad requests per day. comScore also reported that Android had surpassed the iPhone to become the second most popular smartphone platform in America.


South Korea May Arrest Google Execs Over WiFi Data Collection

2011 The national police agency of the country had found that Google illegally collected personal data in its Street View mapping service.


Covario: Consumer Electronics Marketers Take on Q4 PaidSearch Boom Overseas

2011. In the Americas, paid searches only rose by 1% in the fourth-quarter of 2010. This is despite the fact that the growth rate from the second quarter to the third quarter was 30 percent.


Twitter’s new year tweet record shown in stunning video

2011: Twitter began 2011 with a new record: 6,939 Twitter messages were sent four seconds after midnight in Japan.


Foursquare Takes Down Friend-Tip Spamming

2011: Foursquare began limiting the number and types of friends that users can have.


Google AdWords Lead Capture Forms: Contact form Extensions

2010: Extensions for contact forms provided an extension to the search ad that a searcher could fill out, and which the advertiser could then use in future to contact the lead.


Google loses French lawsuit over Google Suggest

2010: Google was directed to remove the arnaque term, which roughly translates as “scam”, from Google Suggest terms for searches for the Centre National Prive de Formation A Distance (CNFDI).


Surprise: Google’s Homepage Promoting Nexus One

2010 This promotion was located under the search box. It read: “Experience Nexus One. The new Android phone by Google.”


Nexus One – What Really Happened Yesterday in Mountain View?

2010 We had a variety of perceptions and accounts about what was important (or not) less than 24 hours after ‘s official unveiling of Nexus One by Google.


Google Claims that Google Checkout Increases Conversion by 40% & Clicks by 10%

2009: Google has claimed that Google Checkout Merchant will increase conversions and improve click-through rates by including it in your AdWords ads.


Google Testing “Blended” Mobile Ads

2009: It turned out that Google was not doing anything novel. Google WAP search result. The company placed ads at the bottom of organic text results, but before any other content.


Yahoo to Advertisers: We can create ads & edit keywords without asking first

2009: Yahoo emailed search advertisers to inform them of new terms and conditions. This includes a controversial provision that allows search advertisers to create ads, remove keywords from campaigns, and “optimize accounts”.


Google finally brings Picasa to the Mac

2009: Picasa is a photo editing and sharing system.


Google Wins “Gu Ge” Lawsuit In China

2009 Beijing Haidian District Court ruled Beijing Guge Science and Technology must pay Google China 100,000 Yuan ($14.624). Beijing Guge must also stop using the name.

2009 Some thought that the art was an aircraft crashing into New York’s World Trade Center Towers on September 11, 2001.


The Big List Of 2009 Marketing Predictions

2009: Blog posts and articles filled with predictions, forecasts, and/or resolutions to the new year.


Mahalo adds more social features

2008 With one click, the Mahalo Follow toolbar lets you post links to Delicious. Ma.gnolia. Mahalo Social and Twitter. Sidebar provided quick tips for sites such as Twitter and Gmail.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post January 6 was first published on Search Engine Land.

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