Creative Brains Marketing

ary 7, 2007: This is the day of search marketing history

Spam Clock

Blekko, a startup search engine, launched a spam counter in 2011. It estimated that 155 million spam pages were created since January 1, 2011. Blekko claimed that 1 million spam pages are being created each hour.

What was the spam problem at Google back then? Big. Danny Sullivan noted that it was difficult to determine if Google’s relevance had decreased because:

Google is a search engine that we expect to get more from than in the past. We are searching for things that we haven’t in the past years.
We forget about all the unsuccessful searches. Instead, we focus on those that go wrong.
We don’t likely do a comparison on Blekko or Bing to see if those services performed better. Nor do we use them on a regular schedule to find out if they are also “failing” in the same way that we feel Google is.
Google is a company we have higher expectations.

Blekko launches a spam clock to keep Google under pressure

Google would begin to address its growing relevance problems in about a month with the Panda update.

It is amazing to me how much spam has been created in thisyear, especially with ChatGPT.

This day, too

Google Ads allows for sports betting in New York

2022 Google Ads has updated its gambling policy to allow sports betting ads from state-licensed and certified entities in New York State.

2022 AdSense publishers were able to create Related Search Style Experiments after eight months of pause.

Google My Business launches a new performance reporting

2021 These new reports provide 6 months of data about how people interacted (calls, messages, and visits) with you and how they discovered you (the search term that was used to locate your Google Business listing in Google Search and Google Maps).

Google is working to fix data in URL parameter tool

2020: Google was fixing a data problem with the URL parameter instrument, an older tool within Google Search Console. This tool allowed SEOs to communicate to Google about insignificant page variations and directed Google to consolidate them.

Google reviews user comments on live TV shows

2020: User comments were displayed in search results related to live TV programs. It was very similar to Google’s live sporting event feature.

2020 A new look was also introduced to the Microsoft Bing Search app. It features a carousel with common search categories.

Google’s Rich Results tool now supports code editing

2019 Now you can edit the code using the rich results test to see the effects in real-time.

Google Manufacturer Center provides rich content, deeper analytics and expands availability

2019 A new section “From the manufacturer”, in Google Shopping’s product pages, could include brand-supplied rich text.

Bing Ads’ AI powered Performance Insights are now available worldwide

2019 This tool allows you to immediately take action on any performance issues in your accounts.

StrategiQ launches Spark: An SEO deployment platform

2019 SEOs can now test and deploy SEO-related modifications on their own, without having to rely on developers.

Local SEO Predictions: The real-time inventory in will increase, and reserve with Google will continue to grow.

2019: GMB Messaging, voice search optimization and local inventory data are all examined. Q&A is also included.

Google Link Removal Demands Rise To 345 Million in 2014

2015:Torrent Freak study shows that the number of Google takedown notices has increased 75% compared to 2013.

2015: Yahoo experienced a nearly 2-point increase in search market share in the U.S. over the past month (10.4% vs. 9.6% year vs. year.)

Google Webmaster Tool Search Queries Adds Mobile Stats and No Longer Rounds Data

2014: John Mueller, Google, stated that “data in search queries feature won’t longer be rounded/bucketed”. You will notice these changes in Webmaster Tools over the next few days.

WordStream Updates its Free Google AdWords Performance Grader: Now with Mobile and Automatic 30-Day Reporting

2014: This tool was developed to provide benchmarks for advertisers within their industry.

Zora Nale Hurston Google logo Marks the 123rd birthday of The Harlem Renaissance Writer

2014: The Doodle honoured one of the most renowned African American female writers of the 20th Century.

2014:

Jelly, which calls itself “a new way to search”, eventually would follow the social Q&A platform’s lead.

~~pioneers~~

Failures such as Ask.com, Quora and Yahoo Answers.

Statistics on Mobile Content and Impact On Google Rankings

2013 Mobile-optimized, rendered content is highly related to getting organic traffic from Google.

Library Of Congress Struggles To Make A Searchable Twitter Archive

2013 While the Library of Congress was trying to make a searchable archive of almost every public tweet sent, it was proving difficult due to the difficulties involved in this task.

Google Logo Honors Addams Family Creator, Charles Addams

2012 The black and white Doodle featured seven characters taken from “The Addams Family”.

Bing Updates FanSnap Tickets Inventory to Search Results

2011 Just in Time for the Opening Round of the NFL Playoffs.

Quora Founder Plans to Deal with Growing Pains

2011 Charlie Cheever, co-founder of Quora, admitted that it was “a huge challenge” to preserve Quora’s original character in the face of a site that has seen so many new users.

Bad Directions: Google Maps Sends Wrong Business Owners Local Listing Reports

2010, Google sent its Google Local Business Center updates to businesses, but they didn’t reach the owners.

Armstrong: Google gets “First Dibs” at AOL Search Deal

2010, Tim Armstrong, AOL’s CEO and former Google executive said that Google (not Microsoft Bing), would have “first dibs on a search deal.”

Yahoo & American Airlines Resolve Search Ad Suit

2010 Both companies reached a settlement before the judgment was rendered. However, the terms of that settlement were not disclosed.

CES: Microsoft Expands Scope Of HP Search Relationship To 42 Countries

2010: Microsoft CEO Steve Ballmer stated that Bing would be the default search engine, and MSN the default homepage for HP computers.

Earthquake: Google Real-Time Results Make up for the Dearth Of Other Content

2010. Google’s Earthquake OneBox failed to detect it. However, Google was saved thanks to its integration with Twitter results.

French Wants to Tax Google & Other

2010: President Nicolas Sarkozy explored ways to tax Google, and other online advertising firms based in France.

Bing Admits MSNbot Is Slow

2010: This was according to Brett Yount (a program manager at Bing), who stated that “it’s well-known in the industry” that MSNbot can be slow.

Google’s near me now: A Yelp killer?

2010, Spoiler Alert: It wasn’t.

Baidu Sued As Search Monopoly in China

2009: The leading Chinese search engine Baidu was sued in China by Qmyy.com, a Chinese B2B marketplace for medical services. Qmyy.com wanted to stop the engine from blocking or dropping its website.

Bruce Clay releases two new tools

2009 The Search Engine Optimization/KSP Tool was the name of the tool, while the other tool was called SEMToolBar.

Search Marketing Expo ( , SMX).

How to choose better KPIs to help your business: What you need to know and how to boost your most important metric

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

2017: Cut the Fat: How to Reduce Wasted Ad Spend in Your AdWords account by Jacob Baadsgaard
2017: The Spoiler of the Search Ad Business by Mark Ballard
2017: High Marriage Equality, Low Unemployment and Healthcare: How Search Marketers Can Help This Tax Season by Purna Virji
2015: The Modern Family Is Reaching Cross-Device Advertising is A Must by John Cosley
2014: 14 Resolutions for 2014 By Julie Joyce
2013: Why Your In-House Staff Needs To Be Complemented With External Expertise By Eric Enge
2013: 3 Mobile SEO Resolutions for 2013 By Bryson Méunier
2013: 5 Steps to Navigate Negative Online Reviews By Neg Norton
2013: The Search Marketer’s Guide to Google Display Advertising, Part 3 Matt Van Wagner
2011: Reputation Conversations Begin With Search Results By Andy Komack
2011: How Human Factors May Affect Information Indexing And Retrieval by Kim Krause Berg
2009: Are you thinking about In-House Search Engine Optimization? Jessica Bowman explains how to easily get into In-House Search Engine Optimization.
2008: What’s 2008 in Store for Local? By Greg Sterling
2008: Don’t Blame Google for Your Linking Mistakes by Eric Ward

Search Marketing History

The post January 7 was first published on Search Engine Land.

Spam Clock

This day, too

Local SEO Predictions: The real-time inventory in will increase, and reserve with Google will continue to grow.

Bruce Clay releases two new tools

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

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