to create an Awards Page that Adds Authority to Your Website (plus 7 Examples) //
You don’t have to be proud of the awards and accolades you have received for your business.
Your accomplishments are a sign that you’re doing some things right. Why not display them on your website!
It is important to not appear too company-focused, or boastful. After all, it is a sin to use too much “I” and “we” language without speaking to your audience in “you” language.
You need to strike the right balance by writing an awards page that isn’t distracting, annoying, or both. Instead, it should add credence to your brand, and build trust.
Customers should be able to say “Wow, this business is really successful!”
Let’s discuss how to make an awards page and how it can build trust with customers.
Why not create an Awards page on your website
Your authority can be established through awards pages, which will give your SEO an extra boost.
How?
You are a leader in your field and do outstanding work. These awards prove that. Others noticed you and were impressed by what you did. Now they can give you tangible evidence of the success of your company.
These awards serve as trust signals to prospects , and to search engine (E-A–T, anyone?) ).
The Search Engine Land Awards, for example, are presented annually to teams and marketers who have demonstrated excellence in paid or organic search marketing campaigns or initiatives.
How to make an Awards Page that highlights your accomplishments without making people mad (+ 7 examples).
Are you looking for ways to make an award page that is effective? These are seven tips and examples that real-life businesses have used to create an effective awards page.
1. You might consider creating a separate page for awards
You are a great person if you have won many awards over the years. Consider displaying your awards on a separate page.
The University of Dundee, Scotland, has a page that focuses on its awards. Additional pages explain the context of each award.
It is a good practice to link to the awards page under their “About”, which is also a good idea.
People who wish to see your awards will have an easy place to click. People who don’t care won’t be overwhelmed by a long list of options.
2. All your important awards, starting with the most recent to last.
It speaks volumes about your company’s legacy and how successful you have been in winning awards over the years. Don’t be afraid to show off your excellence if your award history dates back five, 10, 15 or 20 years.
However, you should also think about the importance of each award for your audience and if they will care. You can, for example, leave out an award your company received for participation five years back.
You might have won “brand of year” in an industry contest five to ten years ago. This is relevant to your customers, reputation, and your authority. It should be displayed on your awards page.
Liberty Mutual’s Awards Page is a good example of this in action – they have a long listing of awards going back as far as 2016.
3. Incorporate icons or badges for awards
Many awards include small icons or badges that you can display on your website. It’s usually a good idea.
Why?
Many of these badges have their own recognition among industry professionals. It is easy for people to notice and register a badge that is well-known or coveted.
A huge tip: If you have many awards badges, ensure they are neatly organized. Your page may look unprofessional and messy, which could make it appear less professional. It is a good idea to keep them small and arrange them in a list or grid.
They include a list of badges on the Goodnow Farms Chocolate website as part of a photo cartousel.
4. Please describe briefly the context for each award
In many cases, listing your awards is not enough. Customers shouldn’t care if they don’t understand what the award signifies or means.
Include a short description of each award that you have won and how it was chosen, especially if customers voted (a huge trust signal). This is a great job by Progressive on its awards page.
5. If you have three or fewer awards to add them to your About page, the sidebar or the footer
Are you still lacking a list of awards? Instead of creating an awards page, add your badges to your About page.
This works even if you have multiple awards. It is a clever strategy to draw attention without dedicating a whole page to them.
Thrive included a section on their about page dedicated to their awards. It does the job well with a short paragraph that provides context and a row of small badges.
You should add badges to your footer or sidebar if you have a few awards. These are subtle places that can be easily overlooked and will display your awards on every page.
If you earn more, you can always make an awards page.
6. Do you have more than 25 awards? Make a list of awards
Let’s suppose your company wins awards every year. This is incredible and you can proudly brag about it.
It is smart and clever to compile a list of these awards. A list will appear more impressive, especially at first glance, if you have more awards.
This is a British design agency Magpie Studios. Their award list goes back to 2011 and is extremely long. It leaves a lasting impression on customers that this company is one to watch.
Hueston Hennigan is another company that excels at this task.
Remember that awards pages are about trust and authority.
You should never create an awards page without an strategy. An awards page should be just like other pages on your website. It should have a purpose to help you reach your goals.
This is not about displaying your business’s brilliance, but showing that you are trustworthy and credible. You should only display the awards that your customers care about. Keep your page clean and simple to read.
A well-designed awards page can be a great idea, provided you remember your customers, goals and strategy.
Search Engine land – The first post How you can create an awards page to add authority to your website (plus 7 other examples) appeared on Search Engine.