ou need a platform for marketing automation? //

Is there a need for every B2B marketing agency to have a marketing automation platform. There are so many uses for this solution that it is hard to believe that every B2B marketing team wouldn’t want to automate at most some of them.

Download our new report “B2B Marketing Automation Platforms – A Marketer’s Handbook” now for a free download

Perhaps the most compelling trend is the growing demand for personalization. B2B buyers expect the same thing from sellers as consumers: personalized experiences that address their concerns and meet their needs. Without automation, it’s difficult to achieve that at all scales.

Personalization is a must

B2B marketing is becoming more personal. Salesforce’s survey of B2B marketers and buyers found that 69% expect companies will anticipate their needs. 60% of respondents were happy to have their personal data collected for the purpose personalizing their experience.

B2B marketing automation: The benefits

It is difficult to target prospects using the right messages on the right devices and channels, at the right time, because of the proliferation of devices and channels. Due to the rapid shift towards all-online interactions that was sparked by COVID, there has been increased competition in the inbox. Relevant messaging is therefore more important than ever.

Prospects are now more involved in the buying process. Prospects are creating short lists by searching brand websites and social media channels for vendors without ever speaking with a sales representative.

Marketers must be creative, targeted, and aligned to sales goals in order to be effective in this environment. They must also have visibility into buyer behaviors and attributes. These market challenges and increased ROI pressure make MAPs more appealing than ever.

These benefits include:

Improved marketing efficiency. Automation of time-consuming manual tasks related to content

Campaign scheduling and execution, campaign management, personalization, data hygiene, communication with sales, and lead nurturing are all possible. This saves time, improves productivity, and increases efficiency.

Increased ability to generate more qualified leads. Marketing automation is a powerful tool.

Combine multiple criteria with a lead scoring method to identify qualified leads.

Multichannel view of prospect behavior. Today’s MAPs integrate multiple channels.

Devices, including mobile and social media, to build more detailed prospect profiles

Providing holistic perspectives on prospect behavior.

Improved alignment between sales and marketing goals. Marketing MAPs can be used to help sales and marketing.

Sales reps should be able to work with ready-to-sell leads.

Increased lead conversions and ROI

Automation systems can improve conversions.

To learn more about B2B marketing automation platforms, download our latest free report ” B2B Market Automation Platforms: A Marketing Professional’s Guide.”

Do you need a marketing automation platform for your company? was first published on MarTech.