is the 12th anniversary of search marketing history

Google Panda is now a core ranking signal

Google Panda was integrated into Google’s core ranking algorithm in 2016.

Google Panda is one of Google’s most important spam-fighting algorithms. It was first launched in Feb 2011. The final confirmed refresh was Panda 42 which began rolling out July 18, 2015.

A Google Panda algorithm guide was published on The SEM Post. It included several quotes from Google about Panda, including a statement that Panda is now part of Google’s core ranking algorithm.

Panda is an algorithm that can be applied to all sites and has been one of our key ranking signals. This algorithm measures site quality. You can find more information in our guidelines. Google can use Panda to adjust its ranking based on quality.

Google Panda is Now Part of Google’s Core Ranking Signs. And dig deeper into Panda in

We learned from Hyung-Jin Kim (VP of Google Search), that Google’s Panda algorithm evolved into the Coati algorithm.

This day, too


Google is teasing us with search updates that have minor ranking impact but surprising us with major rankings.

2022 The updates Google doesn’t give us a lot of time to prepare for have the greatest impact on rankings, such as the Panda, Penguin, and core updates.


This holiday season, Ecommerce sales surged as search marketers weathered Google Updates

2022 – U.S. shoppers spent $204.5 billion during the holiday season on ecommerce, an 8.6% rise in online spending year over year.


Google Business Profiles – A waiting period is set for new managers and owners

2022 – Users who were newly granted this privilege had to wait seven days before they could access all features.


Yoast Search SEO 17.9 now adds keyphrase performance monitoring

2022 You can track up five keywords with the free version, while the premium account lets you track 500 to 10,000 keywords.


Google News performance reports added to Google Search Console

2021: Google Search Console began showing you how your news site performed on Google News and in the Google News App.


Yelp launches “health safety measures” community feedback feature

2021: Yelp has launched a rating feature that allows users to rate local businesses and leave feedback about compliance with social distancing.


Google My Business video uploads available for business owners

2018 Videos may appear on Google Maps or local search results.


Search in Pictures: Google Brain jackets, puppy dog eyes and deprecated GoogleBot

2018: The latest images taken from the internet, showing what people eat, who they talk to, and what toys they own.


Google has officially ended their link command

2017: Google stated that the feature was no longer available and linking to:www.domain.com would likely result in irrelevant results.


Google Updated Their Core Ranking Algorithm This Weekend

2016: Google confirmed that the “massive” update was a core ranking algorithm upgrade, and not a Penguin update.


Charles Perrault Google Doodle Marks 17th-century Fairy Tale Author’s 388th birthday

2016 Three Doodles were created to honor Charles Perrault, a 17th-century French author. They represent classics such as “Cinderella,” Sleeping Beauty” and “Puss In Boots”.


DMCA Takedown Database. ChillingEffects.org Takes Out Search Results

2015 It was almost too obvious not to mention that is an entity dedicated monitoring the possible “chilling effects” of DMCA takedown notifications censoring itself.


Report: Google Translate To Provide Real-Time Translation Via App

2015: Google planned to announce a major upgrade to their Google Translate App, which would allow for real-time automated translation.


Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text

2015: Yahoo and Bing search ads were showing description line 1 of the ad copy, in both the text and the titles.


Google doesn’t know when Super Bowl 2015 starts (yet! )

2015 Why didn’t Google provide the right answer for the Super Bowl start times when it was an issue year after year?


Zomato Purchases Urbanspoon for $50-$60 Million To Get In The US Local Search Market

2015 This acquisition of Urbanspoon caps a six-month buying spree in Zomato’s purchase of verticals in New Zealand and Italy, Czech Republic, Slovakia.


RIP Aaron Swartz, One Of The Earliest Google Bloggers

2013 Google Weblog was launched March 17, 2002. This was two years after Google’s official blog.


Think of “If Google+ Were Youtube”

2012: Google launched a “who-to-follow” search engine. This search engine allows searchers to see companies and people with social accounts that might be of interest to them. It was based on Google+.


Google Swallows Hard, Renews Effort In China

2012: Google was “softening their tone” and “renewing their push” in China.


Google Search app for Android updated

2012: This update makes it easier for searchers to use the new version.


Foursquare launches “Personalized Search for The Real World”

2012: Foursquare launched its “Explore”, a better keyword search, and several new filters that allow users to drill down in search results.


Big Chains Launch “Hulu For Hotels”

2012 Although the functionality and design of Roomkey’s site were good, it was not clear if Roomkey was sufficiently comprehensive to be truly competitive.


Session Based Clicks Under Fire in WSJ report

2011: Advertisers complained about Google’s practice to deliver ads in a user’s search sessions, but not alongside results that are unrelated to the advertiser’s keywords.


German Govt. Google Analytics Now Prohibited

2011 German privacy officials were concerned that Google Analytics could track web users’ IP addresses. This could lead to privacy violations.


Google Places gets its own iPhone app

2011 This app seems to be more focused on local discovery than on search. It is different from the default Maps app by Apple, which focuses more on directions and navigation than on locating businesses.


Google Tweaks New AdSense Interface

2011 The default metrics for the Home and Performances reports have been changed to page-level metrics. The ad block/allow selector displayed the product name and made other changes.


How will Verizon’s iPhone Impact Google?

2011, Google was not as important to the iPhone user experience on Android, but Google had a strong presence in the iPhone.


UK Regulator Cracks Down on Paid Celeb Twitters

2011 The UK Office of Fair Trading was to soon enforce disclosure rules for tweets that were commercially sponsored.


Wolfram Alpha Redesigns For 2011

2011 Besides a bright, vibrant home page, there were also some exciting tweaks to the result pages like the inclusion of linked data within the search results.


Google Japan’s PageRank Penalty is Removed 11 Months Later

2010: Google.jp returned an 8.-pagerank score for toolbars. It was a PageRank score of 5 before December 31.


VigLink: A Fire & Forget Method To Turn Outbound Links Into Affiliate Income

2010 – VigLink is a venture capital-backed service that promises to convert any outbound link from a website into an affiliate link, after a little JavaScript code has been installed.


Covario Acquires Netconcepts

2010:Netconcepts was an SEO company based in Wisconsin that Stephan Spencer founded.


Baidu Hacked By Iranian Cyber Army

2010 These hackers are the same ones that overtook Twitter’s website for a brief period of time several months ago.


A UK Law would exempt search engines from copyright claims

2010 A proposal to amend a pending UK law would allow search engines to index all or part of any content on a website that is “publicly accessible” via a “presumed”. . . Standing and non-exclusive licenses


Google Hires an Ex-McCain Spokesperson To Help With Top Communications Jobs

2010:Jill Hazelbaker has replaced Matt Furman in the role of head of corporate communications.


Bing Adds More Health Data To Search

2010 Health related queries related to illnesses, medicine, medical facilities and more general health and fitness related questions.


Google Book Scanning Faces Chinese Challenges

2010 It appears that most of the 20,000 Chinese books that Google scanned were taken from US libraries.


Google Docs Adds Files Storage, AKA GDrive

2010: A new feature allows you to upload files, and share them with your friends, colleagues and co-workers. Google has a limit of 250MB file uploads, and a maximum of 1GB storage.


Google Just Says No To China: Ending Censorship, Due To Gmail Attack

2010 Google was heavily criticized in light of its “Don’t Be Evil” motto for giving in to China.


Calculating the Carbon Footprint of a Google Search

2009 Two Google searches could produce about the same amount as boiling water for a cup o’ tea from a kettle.


Firefox Drops Yandex In Russia. But, Big Loser may be Rambler

2009 Russian users wanted to have direct access to Yandex.


Report: Yahoo Search Ad Share drops 36%

2009: Yahoo search ad share fell from 30.4% to December, to 19.4%.


The Search Gap between Consumers and Small Business Advertisers

2009 78% SMB respondents stated that they dedicate 10% or less to marketing efforts.


Yelp Case Settled, But Bigger Issues Remain For Search & Reviews

2009 Although a lawsuit was settled over a Yelp.com review, the bigger issue of how customers, business owners and review sites can co-exist online remained open.


Joshua Schachter Lands At Google

2009 Former Yahoo executive and founder of Delicious.com bookmarking, he started his Google job on his first day.


Wacky Idea: A Yahoo-Nokia Combination

2009: Nokia acquires Yahoo! It was a crazy thought, or it?


Local and The Paradox of Participation

2008: No one wants to be the only one at a party, or in a restaurant.


Matt Cutts On Appealing Google Malware Warnings

2007: Cutts stated that he had reviewed a lot of reports that said “we don’t know about any malware” and yet had not seen a false positive.


Eye Tracking In MSN Search

2007: One of the most interesting findings was that adding information to result snippets significantly increased performance for informational tasks, but decreased performance for navigational tasks.


Google: Get Free, Real-Time Quotes To Stay

2007 The NYSE presented a proposal to SEC to keep fees at a level which would allow Google to show real-time last-sale prices across all Google properties.

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post January 12 was first published on Search Engine Land.

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