le Search: AI Content Writing //
The buzz is all about AI, artificial intelligence. Recent news about Bankrate highlighted that some of its content was written by machines, but it was reviewed by humans. The SEO community wanted to learn more about Google’s policies.
Bankrate example. Tony Hill highlighted the Bankrate example by posting on Twitter that Bankrate.com, the largest financial site on the internet, has begun using AI to create some of its content. This is a significant moment in web publishing, and SEO.
The screenshot shows that “this article was created using automated technology and thoroughly edited, fact-checked and fact-checked in our editorial staff.”
This is not the only case. CNET has been quietly using AI since November to create entire articles from scratch. Google CNET site search [ “This article generated using automation technology” reveals many articles, but CNET assures that the articles were “thoroughly edited” and “fact-checked” by our editor.
This is a potential problem. The potential issue. If machines and AI can write content for us, brands and businesses can enjoy a lot more content at very low costs.
However, mass-generated AI content is also scary for consumers. What should you be reading? Search engines (what content should Google rank in search results? ).
There is so much content being created every day. How much more can we consume? And how much more do Google need to index, crawl and rank for a query?
Google’s statement about AI-generated content. Does Google allow crawling and ranking content created by machines? Is it OK for Google to crawl and rank AI-generated content?
Danny Sullivan, Google’s Search Liason, reiterated some previous statements about Google’s stance.
Sullivan posted this morning to Twitter on the topic AI-generated content. He said that content created primarily for search engines rankings, however it is done is against our guidance. But he also stated that content that is useful and created for people first is not an issue.
Sullivan then referred to their guidelines regarding the helpful Content Update. He stated that “the key to success with our helpful contents system — and if that’s not helpful content the system catches it.”
One would expect that the AI could write useful content.
Sullivan then refers to the revised quality raters guidelines . He says, “For anyone using *any method* of generating a lot of content primarily to search rankings, our core system look at many signals and reward content clearly demonstrating E–E-A–T (experience, expertise. authoritativeness. and trustworthiness).
Google also has a Spam Policy to address automated content. It states that automated content is “generated without regard for quality and user experience”, which is contrary to Google’s guidelines.
Why do we care? Machine-generated content isn’t new. But what is new is that machines with AI are able to generate high-quality, human-like content. It is important to ask if it is being created with the intention of helping people, or ranking in Google Search. If the former, then the helpful content system is trying to ensure that such content doesn’t rank well.
Google is currently looking for content by people, for people. However, AI can be used to help you with ideas. You would expect similar technology to detect AI-generated content if machines and AI could write it.
The post Google Search using AI to create content was first published on Search Engine Land.