is the 16th anniversary of search marketing:

Top Story

Google’s Gary Illyes explains what crawl budget is, the crawl rate limits, crawl demand, and other factors that impact a site’s crawl budget in 2017.

Illyes stated that most sites don’t have to worry about crawl budget.

Illyes stated that it is more important to prioritize what to crawl, when to crawl and how much resource the server hosting the site can dedicate to crawling for larger sites or sites that auto-generate pages using URL parameters.

Illyes has more:

Google explains the meaning of “crawl budget” for webmasters.

This day, too


Google Ads Bug Again for Gmail Desktop Safari Browsers

2022 This affected Google Ads that were displayed in Gmail to users who accessed their email via the Safari desktop browser.


Google January 2020 core updates almost finished rolling out

2020: Google confirmed that the …” update was completed largely.


Google Search Console unparsable structured data report data issue

2020: Users may have noticed an increase in unparsable, structured data errors after an internal Google misconfiguration.


Google Search Console’s URL inspection software adds page resources, HTTP response and JS logs, as well as rendered screenshot

2019 This tool now allows you to view a URL’s HTTP response code and page resources. It also lets you render a screenshot.


Bing Ads launches pagefeeds for easy Dynamic Search Ads Management

2019: page feeds eliminate the need to target specific URLs or groups in DSA campaigns. This makes it much easier to set up, manage and maintain.


Google has ordered submission of search index for state sponsorship in Russia

2019 In 2018, a law was passed that required search engine results to be filtered through federal state information systems (FGIS).


Katy Jurado Google Doodle celebrates the 94th Birthday of film star from Mexico’s Golden Age of Mexican Cinema

2018: Jurado was drawn against a background inspired by “High Noon.”


YouTube videos for Google Image Search

2017: Google embedding YouTube videos that could be played for specific queries.


Martin Luther King Jr. Day Google Doodle promotes King’s message of unity

2017 The Doodle by Keith Mallett was created by a guest artist and captures one of King’s major themes: “All of life is interrelated.”


Google Still Doing At Less Than 1 Trillion Searches per Year

2015: Google remained with the 2012 figure, but said it was “over” that number. What is the amount? Google won’t tell you.


Google’s Knowledge graph May Show 25% of All Search Queries

2015 This figure was significant because it meant that searchers didn’t often need to leave Google in order to visit a publisher site.


2015 Oscar Nominations now Showing in Google Knowledge Graph & Bing Carousel

2015: Searches on Google and Bing for [Oscar nominee] or [Oscar nominations] returned results for the top picture candidates.


Local SEOs Respond to Google+ Local Hijackings

2014: Local Search Engines and Google+ Local users shared their theories and suggestions on how to prevent future hijackings.


Bing: It’s a Myth that Keyword Rich Domain Names Increase Search Rankings

2014 Keywords and domains in this “domain” send less ranking signals to the overall Bing algorithm.


RKG: PLAs Drive AdWords Growth; Bing Ads Spend Increases Sharply in Q4

2014: Paid Search Spend among RKG’s retail-heavy clients rose 23 percent over the previous year. CPCs increased by just 3 percent and overall click volume rose 19%.


Covario: PPC Click-Through Rates Reach New Highs. Spend up 17 Percent YoY in Q4

2014 Based upon results from high-tech, consumer electronics, and retail clients, PPC spend increased 17% year over year and 13% over the Q3 2013.


Google Now Card Hits The Desktop for Mac, Windows, and Chrome OS Users

2014 Google Now cards were tested with the most recent Google Chrome build (Chrome Canary). All users had to log in to Chrome.


Dian Fossy Celebrated With The Google Logo To Honor The Famous Zoologist’s 82nd Birthday

2014 The logo featured illustrations of Silverback gorillas Fossey had studied in Rwanda and a photo of Rwanda’s mountains where Fossey spent most of her 18-years with them.


Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4

2013 Google’s non-brand ROI was 22% more than for Bing.


Watch The Frank Zamboni Google Doodle

2013 Searchers can play the Zamboni game with the interactive Doodle by cleaning the ice after being used by children, hockey players, and ice dancers.


How to Blackout Your Website (For SOPA/PIPA). Without affecting SEO

2012: Google advised that a 503 HTTP status code be used to inform spiders that the website is temporarily unavailable.


Google Honors Martin Luther King Jr. Day with “I Have A Dream” Logo

2012 The Doodle included some lines from his famous speech.


Google Will Buy Real Estate

2010 Google’s goal was to buy one to two companies per month. It’s not just small realty companies.


Why don’t Google and Yahoo offer Twitter Search?

2009 If you want to see the most compelling and powerful material on Twitter, go to Twitter. Yahoo! Google is the king of search.


Microsoft’s Early Mistakes and Missed Opportunities with Paid Search

2009 From bCentral Keywords to not purchasing Overture and its failed attempts at buying Yahoo.


Google Names Marchex First “Google AdWords Authorized Reseller Technology Platform”

2009 This designation was made to enable Google to recommend a technology partner to AdWords resellers in the event that they didn’t have the required scalable technology.


Kogan Delays Android Phone Launch

2009: Because of technology compatibility issues.


Search in Pictures: Googlers Dance, Yahoo’s New CEO and Dinner Impossible at Yahoo

2009 These are the most recent images taken from the internet. They show what people eat at search engine companies, their play habits, where they live, and what toys they own.


December 2008: Search Engine Land’s Most Popular Stories

2009: Search Engine Land’s Top 10 Most Popular Stories from December 2008.


Google Writes Google Sitemaps FAQs

2008: Google answered some of the most frequently asked questions about the Sitemaps protocol, and how Google supported them.


Google’s “Online Marketing Challenge” has 724 college teams signed up to be local SEMs

2008 Google’s attempt to make students from business schools and colleges search marketers.


Microsoft And EDGAR Online In Content, Ads Deal

2008: Microsoft was the sole third-party provider for display, contextual, and video advertising to EDGAR Online’s global audience of over 2 million unique visitors each month.


Yahoo’s Senior Vice President Of Entertainment Business Resigns

2008: Media executives from Yahoo were leaving one by one.


Are You Hungry for Yahoo! Get Your Food From Ya-Hoo Baking Co.

2008: “not associated with Yahoo!, Inc., the search engine company.”


Google No Longer Linking To Yahoo, MapQuest Maps

2007 A search for an address in the past would have returned a selection of MapQuest, Yahoo, and Google Maps.


comScore – Google Wins Again, IE7 Can’t Stop Microsoft Slide

2007 Google’s search market share was only 47.3% in 2007.


Google Checkout Promo; Google Trust Worries

2007: Google introduced the ability to filter product searches from merchants using Google Checkout and promoted it within its main search results.


Disclosing when Queries are Autocorrected

2007 Google seemed to have gone beyond just suggesting spelling corrections and now does them automatically for you.


MetaGlossary: Two Million Terms, Phrases and Acronyms

2007 This function worked in a similar way to the Google define; function, but it was more thorough.


Wikiseek: Leveraging Wikipedia For Web Search, Poorly

2007 An examination of the dismal service and a review of how it differs from Search Wikia.


Vizu Seeking To ‘Democratize’ Market Research

2007 This model offered both financial incentives to publishers to display polls on their websites and an inexpensive way for marketers get user data quickly.


comScore – Email is the Top Reason for Mobile Internet Access

2007 33% strongly agree that they feel lost without their cell phones.

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post January 16 was first published on Search Engine Land.

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