is the 17th anniversary of search marketing:

Google Speed Update: A new ranking algorithm for mobile searches

Google’s “Speed Update”, a new algorithm for ranking mobile searches, was announced in 2018.

We’re calling this the “Speed Update” and it will only impact pages that provide the slowest user experience. It will also only affect a small number of queries. The same standard applies to all pages regardless of how they were built. It is important to remember that the intent of the search query can still be a strong signal. A slow page might still rank high if it has great, pertinent content.


Google’s Zhiheng and Doantam Wang, Page speed in mobile search ranking

Google stated that page speed was a ranking element for desktop searches in 2010. Google had promised to examine mobile speed for many years before making this announcement.

Google announced that it will be reviewing the speed of mobile pages and using that ranking factor for mobile search starting in July 2018.

You can read all about it here: Google Speed Update: Page Speed will be a ranking factor for mobile search.

Google also responded to several Search Engine Land questions. We published them in: FAQs about new Google Speed Update pages, Search Console notifications, and desktop only pages.

This day, too


Google Search Console launches a desktop page experience report

2022 This report provided metrics such as search impressions and page experience over time. It allowed you to quickly assess performance and identify areas that needed improvement.


OneSearch is Verizon Media’s latest search engine. It sounds so familiar

2020: DuckDuckGo, anyone? The new search engine will use Bing to deliver results and would run contextual ads instead of behaviorally targeted ads that depend on cookies.


Updated Study: Links are still very important to rank in Google

2019 The aggregate of link data was compiled from 27,000 queries and showed strong correlations between ranking and links.


Bing Ads will display all Yahoo search ads under the new Microsoft-Verizon media deal

2019 All Yahoo search inventory would be available through the Bing Ads platform. All AOL search inventory would be served by Bing Ads.


Google shares some tips to be successful in Google News search results

2019 These 11 tips are a refresher and not a new approach.


Survey – Smart speaker ownership takes time away from smartphones, TVs, and radio

2018 According to the study, there are approximately 40 million devices in US homes.


Survey: 60% voice users want more information and fewer results

2017: The most popular uses of voice were searching, texting, making calls and looking up maps.


Google Issues a Bad Ads Report: 59 percent More Ads Pulled, but Fewer Bad Advertisers in 2013

2014: Google claimed that it removed more than 350,000,000 bad ads from its system.


AdWords Cross Device Conversions: How 1-800-FLOWERS Uses The Data To Be Customer Centric

2014: 1-800-Flowers witnessed an increase of 7% in AdWords’ overall conversion contribution, when taking into account orders that began on one device and ended elsewhere.


Google Alerts Get A Shiny New Redesign

2014 Emails got a similar clean look and feel to the card-style layout that was becoming increasingly popular in Google search results, Google Now on Google’s mobile app, and elsewhere.


Search In Pictures: Bing Hawks Towels and YouTube’s Emmy & Android Sugar Cubes

2014 These are the most recent images taken from the internet. They show what people eat at search engine companies, their play habits, where they live, and what toys they own.


Bing Adds 5X More Facebook Content To Social Sidebar

2013 This included Facebook status updates and comments, as well as shared links, in addition to existing Facebook content (Likes, photos etc.). ).


Adobe: Paid search opportunities lie in tablet targeting and PLAs

2013: Paid Search as a Whole had a Good Holiday Season, Adobe discovered, with Online Retailers spending up 16% year-overyear.


Have you ever wished to be Siri? Apple Seeks A Writer

2013 The ideal candidate is someone who loves language, wordplay and conversation, as well as demonstrated experience in bringing creativity to life in an intense technical environment.


“Who sent me chocolates?” – Company tries sweet twist to tap into Google Traffic

2013 – They weren’t the first to suggest that you Google something and click the first result. They were the first to send personalized messages this way.


AdGroup-Level Impression Share Metrics Coming To AdWords

2012: In the past, impression share metrics could only be accessed at the campaign level. This was a problem for advertisers trying to decide which ad group should receive more budget.


Google Joins Anti-SOPA “Blackout Day”, With Home Page Protest

2012 Google didn’t go dark but it did include anti-SOPA information.


Yahoo’s Co-founder Jerry Yang Resigns

2012: Yang co-founded the company back in March 1995. He has officially resigned from the Board of Directors as well as all other positions.


Google Links To Competitors Next To YouTube Videos

2011: Google started showing links to various video sites and search engines within its search results. These links were only displayed next to YouTube videos for music-related searches.


Robbing Peter To Pay Paul: Report Says MSN Suffering For Focus On Bing

2011: Microsoft used its portal MSN to drive traffic to Bing. This harmed some of MSN partner relationships, angered internal sales staff, and even cost the company revenue.


Spanish Ask Google To Forbid Libel on The Internet

2011 Spanish data protection authority requested that Google remove links from articles online (e.g. newspaper articles) which contain defamatory material.


Seznam.cz Disputes Google’s No. 1 Ranking In Czech Republic

2011, Seznam called misleading and stated that they were based upon “a rather unobjective reading of Toplist statistics.”


Google’s Martin Luther King Jr. Logo

2011, Google created a special Doodle for Martin Luther King Jr. Day on Google.com.


Yahoo & Microsoft Execs Meet Again

2009: Microsoft CEO Steve Ballmer met Roy Bostock, Yahoo Chairman, to rekindle speculation over the ongoing merger/deal negotiations.


Google’s Video Sites Gain Marketshare

2008 Americans watched nearly 9.5 million online videos in the month of August 2008. Google was the top destination with 3 billion videos viewed (31.3% of all videos viewed), and 2.9 billion were on YouTube (30.6%).


Yahoo Announces Support , Gaining Critical Mass

2008: Yahoo has 248 million registered users. They are now part of the Open ID program.


The Library of Congress Team Up with Flickr

2008 Flickr users were asked to tag photos in order to make it easier for people to search for them and to give the Library of Congress an even more comprehensive way to organize those photos.


Google.org to Announce Five Strategic Initiatives Today

2008: $25 Million in New Grants and Investments to Initial Partners


Truveo Creates New Election Videos Site

2008: It gathered candidate videos, commentary, and news footage.


Q&A with Gabe Rivera, creator of Techmeme

2007: Gabe spoke about the service, its growth, how it works, and what his future plans are.


Linkbait Articles & Is It Linkbait Or Link Bait?

2007 An overview of a few links and the “to” or “to bait” decisions we had to make.


Google AdSense Updates Policy & Competitive Ads Policy

2007: Using an ad-unit that looked like the AdSense ad units appearing on different sites was against the terms.


Google Pushes Google More

2007: Google Checkout New Customers got $10 to spend at Google Checkout Merchants.


Wired Takes a Look At Yahoo’s Failures Through The Years

2007: From avoiding Google to Panama and other countries.


Lowercase Titles in Yahoo Come From Anchor Text

2007: This was a bug. Yahoo resolved the issue within a week.


Star Yahoo Answers Your Favorite Questions

2007: Yahoo users were able to vote for their favourite questions by placing a star next or high-quality, interesting questions.


Industry Moves Peter Horan To IAC

2007: Peter Horan served as About.com’s CEO from the time it was acquired by The New York Times. and was then the CEO of AllBusiness.com, a small business portal.


Mapshark: A Search Engine For Mashups

2007 This was created using Google’s Custom Search Engine in order to find useful and interesting mashups.


Boxxet offers “Best Of” Collections on Popular Topics

2007 This combination of computer automation, community and social commentary, and ranking systems created “box sets” web-based content on specific topics.


Search Engine Land: Top Stories & Stats, Jan. 16, 2007

2007 Take a look at the top stories and get tips and other suggestions.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post January 17 was first published on Search Engine Land.

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