mazing Restaurant Website Designs You Should Copy by 2023 //
After a long day of running errands, I was hungry and on the road last weekend. After navigating through confusing menus and PDF menus and examining hours of operation, I decided to head home and settle for a bowl of cereal. Bad website design is a common reason for discouragement.
68% diners are dissuaded from going to a restaurant because of a poor website.
This is why I am compiling some of my favorite restaurant website designs to inspire you, whether you are redesigning your site, updating the brand or opening your own place.
Let’s not rush to get to the examples. Instead, let us take a closer look why your restaurant website design matters. Not just to save my weekend, but also to help grow your business.
Why should you care about the design of restaurant websites?
The intro already contains the stat, but here are more:
- 77% consumers will visit a restaurant website before ordering in or eating out.
- A patron is more likely to place an order online from a restaurant’s website rather than a third party site like Grubhub.
- A functional website is not enough. 30% of diners will be turned off by a dated look.
While your restaurant marketing is important with regard to your menu and social media profiles as well as listings, a website that appeals and converts visitors is crucial for revenue and sales.
A strong digital presence will only increase in importance. It is not surprising that younger generations prefer online interactions. This includes ordering via an app or website instead of by phone and FAQs.
Statista actually found that more 50% people aged 18-29 ordered food online in April 2020, and nearly 40% of those aged 30-49.
13 delicious restaurant website design examples
Your restaurant’s style will determine the best website design. What is the style of your restaurant? A cozy restaurant or a popular brewery? You can find a food truck, or a chain restaurant. Your customers should know what you expect. This will affect your website design. There are some elements that you should include. You’ll want to include them regardless.
We’ve collected 13 examples of restaurant website design that include great branding and intuitive navigation. Have a look.
1. Mida
Mida, an Italian restaurant located in Boston’s South End, offers amazing pasta dishes and a wide selection of wines. It also has a cool ambiance. This is reflected in the website design.
The striking photograph is complemented by the Millennial pink background and the sans serif font. This effect is easy to click, making it ideal for restaurants looking to make reservations or place online orders.
2. Bennett’s
Let’s not think that appealing brand design is only for upscale restaurants. Take a look at Bennett’s. This sandwich shop can be found in Kennebunk Maine. There are additional locations in New Hampshire and Maine.
Although the line-drawn sandwich is nostalgic, the logo font is modern and clean. The sandwich photos are sharpened by the black-and-white backdrop and the bright, yellow accent. This is a great choice for sandwich places with a beach-town source.
3. Shake Shack
Shake Shack has a modern, large fast-food restaurant chain. Its website colour scheme is very similar to Bennett’s. It has a black and white color scheme with a bright, featured-green.
Shake Shack’s website also includes its menu, which most searchers are looking to find–right on the home page.
These photos show every detail on the sandwiches and burgers. Each item also has a description and allergen information. This is great for large chains and franchises. This information is essential for serving tons of people safely and effectively. Make it easy for those with food restrictions to find the right items on your menu.
4. Union Square Donuts
One non-negotiable design element for your restaurant website (real estate websites too! ): photos. 45% restaurant patrons report that they look specifically for photos of food on restaurant websites. 36% claim that poor food photography discourages from them visiting restaurants.
They don’t have to be extravagant or well-staged. But the food must look great. This is Union Square Donuts doing it.
Delicious, donut-y perfection.
5. Farmers Founding
Founding Farmers, a Mid-Atlantic restaurant chain that specializes in farm-to-table cuisines, was founded in D.C. and hence its adorably punny nickname. They serve fresh, locally-sourced food and brunch. Founding Farmers, which is majority owned by farmers, sustainablely operated,, and committed to giving back to its community, is even more impressive.
This human-first focus is prominent in the hero section clip.
The video shows the entire experience, from the diner entering the restaurant to the chefs cooking and serving, through the server taking the time to help with takeout orders. This video is a great way to show potential customers the local chain’s feel-good vibe.
6. The Lost Kitchen
The Lost Kitchen was a small boutique restaurant that Erin French opened. It has seen tremendous growth in the past few years. It’s more than a restaurant. There’s also a BnB, small goods store, cookbooks and even a TV series. This is communicated well on the website without losing sight or the brand.
The soft off-white background and deep gray fonts. Simple design. Notice the simple design. This keeps the center of the restaurant, the brand_, intact.
7. Giusto
To be able highlight your unique selling point, you don’t have to be a celebrity chef. It could be a unique dish or a family tradition, or even the place itself. Your website should highlight the uniqueness of your location.
Giusto excels at this. There is an indoor section, as well as an open-air bar, and seating on the deck that overlooks Newport Harbor, Rhode Island. This photo can be found on the website.
8. Pizzeria Beddia
It is important to have a unique history, place, or focus, especially for your About Us page. Sometimes, what makes your restaurant unique can be something more common than that: farm-fresh, local food, or a slow, homemade specialty.
This is still a top priority in any restaurant website design.
Here’s one example. Pizzeria Bettia is based in Philadelphia and showcases its homemade pizza right on their homepage.
It looks delicious. Bonus points for the banner advertising schedule changes.
9. Rebel Rebel
This should be on your website if your restaurant was featured in the media or won any awards. This could be a picture, a link or a badge, depending on the brand.
Rebel, a natural wine bar located in Somerville Massachusetts, manages to highlight its accomplishments without straying from its hipster-y personality.
Rebel Rebel celebrates its James Beard Award with a simple banner. It lets everyone know but doesn’t go crazy or get uncool.
10. Condesa
When I visit a website for a restaurant (or any other), I am looking for something. I need information about the hours, menus, social links, and how to make a reservation. You must make your site easy to navigate.
It’s amazing how Condesa in Philadelphia, a Mexican restaurant, does this without looking boring or utilitarian.
The left shows a gallery of photos of restaurants. The bold pink on right contains all the information you need , including a CTA for booking a reservation or ordering takeout. It’s simple and straightforward.
11. Rose Foods
Rose Foods uses bright colors to showcase its brand personality. This restaurant is located in Portland, Maine. It offers sandwiches and traditional Jewish deli food.
Rose Foods is a classics-focused company that uses retro fonts and line drawings. There are only a few photographs. What is the result? It works based on the small shop’s weekend waits, and 20k followers.
12. Uni
It’s important to have a website for a restaurant that is well-designed and easy to navigate. This is often the first time a potential customer has ever spoken with you. It is important to provide all the necessary information and let potential customers know what to expect when visiting you in person.
This is Uni‘s great example. It’s an izakaya in Boston.
Website feels sleek, dark, intimate, cozy, and crowded in a comfortable way. Uni is just like this inside.
13. The Girl and the Goat
Some restaurants have several locations that are almost identical. Others have several locations that are nearly identical. However, others have a few different personalities. If this is your restaurant, you should make it clear on your website. Girl and the Goat do this well.
The Los Angeles location’s interior is bright and airy, with plenty of natural sunlight and greenery. The Chicago location is darker with dark wood tones and black accents. Photos highlight the unique atmosphere of each location and offer the same delicious food.
Make sure your restaurant website design delivers
Your website is an important part of your customer experience. It is important to provide the same high-quality service and information as your restaurant’s website. Invite the same customers.
These restaurant website designs are a great source of inspiration and provide a few key points. Let’s take a look at the key elements that you need to focus on in order to make your restaurant website as successful as possible.
- Clear location
- Accessible menu
- Appealing branding
- Contact information
- Photos of high quality
- Reservation CTA
- CTA Order Online
- Press awards
The post 13 Brilliant Restaurant Site Designs to Copy in 2023 was first published on WordStream.