le’s performance report could show an increase in clicks and impressions for product results //

Google Search Console has updated its performance report to include more product results. This means that you might see an increase of clicks and impressions if you filter the performance reports by “product results” in search appearance type.

Google’s statement. Google stated here that sites may experience an increase in clicks and impressions for the Product search appearance type on their website. Google now includes products only in page content without any Product structured data.

January 6, 2023. This was annotated January 6, 2023. It stated that this change was made on that date to the report and that it will continue moving forward.

Report changes. This seems to be a reporting change. Google Search has been showing product results that do not include product-structured data for some time. The performance of these products is now shown in the Search Console report. Google explained that this is because Google now includes products only found in page content and not associated Product structured data.

Why we care. This spike in performance reports is due to the Google change in how clicks and impressions are calculated for products that do not have structured data. This is a new reporting feature that began on January 6th and will continue to the end.

The post Product results from Google’s performance reports may see an increase of impressions and clicks was first published on Search Engine land.