to create a monthly SEO report for your enterprise

There are many ways to spend $10,000 per month on your enterprise SEO budget. However, link exchange emails such as this below can help you get a backlink from a website with an 80+ domain authority. This could potentially offset the $10k PBN you just created.

The screenshot was taken by the author.

Let’s not forget that hint of sarcasm. You should not spend your enterprise’s SEO budget on link-exchanges or PBNs.

Instead, your enterprise SEO budget should be spent on SEO strategies that add value to your company and align with your overall business goals.

When it comes to reporting to your CSU, they want to see a connection between your SEO budget & the bottom line.

We’ve all been there. You spend hours figuring out how to create the Looker Studio dashboard. You send your boss an in-depth SEO report. Let’s hope it works.

However, you struggle to clearly articulate how your enterprise SEO strategy impacts the ROI.

It’s time for you to make your money work. Don’t let feelings guide your decisions. You need cold, hard data to create your enterprise SEO report that will impress your leadership team.

To answer all the questions of your boss, my monthly enterprise SEO report template

This enterprise SEO monthly reporting template was inspired by Tom Critchlow’s The SEO MBA.

This report contains screenshots of all my Tableau and Looker Studio dashboards.

Caveat: I hate presentation decks. It is a huge waste of time. However, your boss and bosses will most likely want a deck. Give them what they want, and what they like to read.

Here are the steps to send your monthly enterprise SEO report across departments to your boss.

Each month, I send two emails directly to my bosses and direct reports. These biweekly emails are intended to establish a SEO culture in the company.

The previous month’s reports are usually the second email of each month. This is typically sent on the 15th. To give the C-suite an overview of the month, I highlight 3-5 highlights and then go on to detail the next steps.

Screenshot by the author

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Terms.

72 metrics for enterprise SEO to add in to your monthly enterprise SEO dashboards

Here is a list with enterprise SEO metrics that I include in all of my dashboards.

These metrics are not all, but only. These metrics can be used to help you understand the story that you want to share with your leadership team.

Remember that you are not a data scientist, nor a Google Analytics expert, but an enterprise SEO leader.

You will most likely be working in an enterprise-level organization and have a data analysis team that you can collaborate with to create these dashboards.

This is a good starting point for your first 90-days as an enterprise SEO lead.


You can segment the reports below by:

Website organic dashboard

You should have all the information you need to segment via organic, referral, or direct traffic.


Organic overview


Leads Overview


Overview


Technical overview

14 Enterprise SEO Tools to Make Your SEO Report Look Fresh and Clean

Here is a list with enterprise SEO tools that I use to create my monthly reports.


Free enterprise SEO tools

Paid enterprise SEO tools

Enterprise SEO Tools I wish I had the money for

Don’t overwhelm your C-level executives by presenting SEO metrics that they don’t care about

Your boss, or any C-level executives, will probably read your 50-page SEO report.

SEO professionals have the responsibility to look under the hood and understand how the car functions. It is our responsibility to diagnose any issues. It’s not our job, however, to explain the motor’s workings or why.

It is important to choose carefully the metrics that you share.

Before you click send, consider whether SEO is worth the effort.

You must present a strong case for SEO in your reports or SEO will be ignored.

Search Engine Land first published the post How do you create an enterprise SEO monthly reporting.

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