is the 21st anniversary of search marketing:

Google explains Google’s “core” algorithm

Andrey Lipattsev, Google’s 2016 Chief Engineer, explained the “core” algorithm.

This was after the announcement that Panda had been added to Google’s core algorithm. SEOs sought to understand the meaning of being part Google’s core algorithm.

It meant that the algorithm was consistent enough that Google doesn’t need to worry about it. It has been tested and works as it should. And it won’t require any changes in the future. As Lipattsev explained:

It’s less about the functionality which means that it doesn’t likely change much over time. It is more about how you perceive it in the context of algorithm. Is it still considered experimental? It is currently running for a while, and we don’t know how long it will continue. Or, is it more like PageRank? It is part of it. We will probably use it in certain contexts as part of the core algorithm.

Now that you have heard about the Google core updates, you should hopefully be able to better understand Google’s core algorithm.

You can read all about it here: Google Explains Why It Matters That You Are Part Of The Core Algorithm

This day, too


Google adds new robots tag indexifembedded

2022 This tag lets you specify if your content should be indexed when embedded via iframes, or any other means.


Google updates product data for car review and snippets

2022 Google has added a note in the product structured data documentation to describe how to specify car Markup while still having Product review snippet eligibility.


Google Ads issue affected some Discover and Performance Max campaign between Jan. 18-21

2022 This was a temporary technical problem that caused YouTube to not be able to display its inventory.


Google will cease support for data-vocabulary.org structure data starting April 6

2020: Site owners must convert to schema.org markup in order to make their pages eligible for Google rich search results.


CallRail now integrates with Google My Business for call analytics

2020: CallRail created the solution partly in response to the increase of “zero click search” and “cannibalization” of website traffic by GMB.


Google’s 2015 Bad Ads Report: 780 million Ads, 25K Accounts Shut down

2016 Google made an effort to stop accidental mobile clicks by app developers who placed ads too close or obtrusively to the application buttons.


Bing Offers Constant Updates to Their Search Engine Daily

2016: Google deploys several updates per day to improve search results and features.


Google Enhances Weather Search Results on Android in Time for Winter Storm Jonas

2016: Weather related search results will now include hourly skies, air quality, and severe weather warnings.


Google Ventures-Backed RetailMeNot Climbs out Of Its Google Penalty

2015 Although it was not clear what changes RetailMeNot made in order to recover from Google Panda, their rankings rebounded.


Bing Ads Introduces Enhanced Sitelinks Worldwide, and Adds Sitelink Device Preference

2015: Additional Copy Below Each Sitelink Extension became available in all markets and languages that are supported by Bing Ads.


The Right to Be Forgotten: Google tells Europe it won’t scrub Google.com

2015 “It is our strong opinion that there needs to some way of limiting this concept, since it is a European idea,” stated David Drummond, Google Chief Legal Officer.


Continue Writing Quality Content: SEO Bloggers Respond to Matt Cutts’ Claims “Guest Blogging is Dead”

2014 A compilation of industry reactions, summarizing comments made by a variety of bloggers.


Google & Expedia: Both have no comment on the possible Expedia Penalty

2014: Expedia appears to have been subject to a Google penalty for unnatural links.


Marin: By December 2014, 40% of Google PLA clicks will come from smartphones

2014: Marin predicted that retailers would allocate about a third their PPC budgets for PLAs.


Pinterest Now Adds Vegetarian/Vegan, Gluten-Free, & Paleo Filters for Recipe Related Searches

2014: Pinterest added an “Indulge me” button to search for “not so health” dessert recipes.


Google Creates To Meet User Demands. Other Are Necessarily Marginalized

2013 “People don’t have time for traditional search results anymore… They want fast (and reliable!) answers which is what Google is providing them more often.”


Google’s Martin Luther King Jr. Logo

2013 The Doodle was created in shades of yellow, green, and blue. As Dr. King’s image as one of the “Os” in the Google logo.


The To-Do List for Google’s New CEO Larry Page

2011 How would the leadership shuffle tackle Google’s many problems?


Google Turns to Page: Day Two Narrative

2011 Page’s ascension was driven by the desire to rekindle its startup fire.


Google Looks at Content Farms in 2011

2011 Matt Cutts has promised a renewed effort against content farms (which he defines as sites with low-quality or shallow content).


Google says Search Quality Improved by New Spam Detection

2011 The redesign of the document-level classification made it more difficult for on-page spammers to affect Google’s search engine index.


First Google Toolbar PageRank Update Of 2011

2011 This was arguably the first update for almost nine months. However, Toolbar PageRank was out of date and had no direct impact on ranking.


AdWords Preview tool Gets Mobile-Focused Facelift

2011 This tool allowed advertisers to see how their ads looked across different devices (iPhones, Androids, etc.). on multiple carriers.


Changes to the Google Navigation Element

2011 The first was to make the Google search left-sidebar smaller and the second was to change the menu options in the top menu when in Gmail.


Search In Pictures: GoogleBot T-Shirt, Yahoo Rodeo & Yahoo Rubber Duckies

2011 These are the most recent images taken from the internet. They show what people eat at search engine companies, their play habits, where they live, and what toys they own.


Google beats estimates with very strong Q4: $6.67 billion

2010: Google reported fourth quarter 2009 revenues of $6.67 Billion, a 17% increase on fourth quarter 2008 revenues (5.70 Billion).


A Person That No One Has Heard Of Tries to Trademark SEO

2010 It was the second attempt by someone without a reputation, general stature or well-documented history to claim a trademark in SEO.


Bing As iPhone Default Search Engine Part Deux

2010 Additional information asserted that default search status on iPhone was a possibility for Bing.


44% of Google News Readers Scan Headlines Perhaps not!

2010 – Google wasn’t the content vulture that some news media claimed it to be.


Facebook to Cut Some Microsoft Ads

2010: Microsoft and Facebook have reduced their display advertising relationship.


The YouTube Music Discovery Project

2010 This tool allows you to search for music and create YouTube playlists using that query.


What’s for Dinner? Recipes from Bing Mixes in Search Results

2010: Bing pulled recipes from popular websites. You can filter by holiday, ratings, and convenience.


Sergey Brin, Google’s Chief of Search Engines, Writes About His Relief Mission To Haiti

2010: Brin stated that the Haitians were “the real heroes.”


Quick January 2009 SEO Update

2009: Updates many SEMs and SEOs discovered at Google, Yahoo! and Ask.com over the past week.


Layoffs at Microsoft Widely Expected to Be Announced This Week

2009: The project was expected to have an impact on approximately 6,000 to 8,000 of the 95,000 employees.


Microsoft Offers SearchPerks Incentive

2009: This was a three-day incentive designed to encourage more searches on Live Search.


The Obama Effect: Google Says That President Modified Search Activity

2009: Google shared some interesting facts about inauguration-related searches.


Google: All Your NYC Tourisms Are Belong to Us

2009: NYC Mayor Michael Bloomberg announced that he had partnered with Google to make use of Google Maps for a new tourist website and information center.


Comparing Mobile Search Surveys: Early Adopters Vs. Mainstream Users Mainstream Users

2008 A survey of two audiences online on a variety of high-level topics related to mobile search. It yields different results.


The Google Webmaster Tools Quick Start Guide

2008: Google designed the guide to assist webmasters in understanding the reasons and features of the tool.


Project Palimpsest – Google to Host Open Source Science Data

2008 Scientists would have access to the data Google would host, as well as anyone else.


Yahoo Planning Big Job Cuts?

2008 Possibly as many as 2,500


Yahoo Tests Delicious Integration In Search Results

2008 Some users can search to see if a page in Yahoo’s results is also on Delicious, and how it has been tagged.


DoubleClick Drama Moves to European Stage

2008 The Europeans seemed more determined than their American counterparts to hold Google’s feet to fire.


Search Engines Honor Martin Luther King Jr. Day

2008: Google used an artistic logo with children drawing Martin Luther King Jr.’s face on a sidewalk.

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Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

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The post January 21 was first published on Search Engine Land.

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