is the 24th anniversary of search marketing:

Your campaigns managed by the ‘Google Ads experts.

Some advertisers received an email in 2019 from Google Ads with this headline: “We’ll concentrate on your campaigns, so that you can focus your business.”

Advertisers would have been automatically added to the program seven days after they received the email, unless they opted out.

The email stated that the Google Ad experts would help you identify “key changes” that could improve your ads. This could include restructuring your ad group and changing your keywords. It also suggested that they could adjust your bids and update your ad text. They will also be able to “setup and continue activation of advanced feature” and ensure that the right features are activated at the correct moment.

stated in a disclaimer, (posted Aron Levy), that it did not “guarantee” or promise specific results when implementing the changes made by its experts.

Levy stated it on Twitter: “We’re going to start messing with you accounts in a week, unless you explicitly state no.”

What was Google’s opinion about the pilot program? “Our sales team is always on the lookout for new ways to help customers get the most out of Google Ads. We have a pilot program we are launching that we think will help businesses optimize accounts. We incorporate customer feedback into our final product. Customers have full control over their account and can accept or deny any recommendations they wish.

You can read all about it here: Google informs advertisers that it will manage their campaign management

This day, too


Google tests favicons for text ads

2022 Google confirmed that the small experiment was intended to make it easier for users to identify advertisers.


New lawsuit targets Google over location data

2022 – Google was accused by using dark patterns to obtain more location data from users and make money from better search results and Google Ads.


Google will experiment with more desktop searches changes following the rollout of favicon/black ads label

2020: Google hoped to test additional variations and modifications to the desktop search results, based on early feedback received from users about the favicon rollout and black ad labels on desktop.


Data: Google’s organic search CTRs drop on desktop. Big drop on phones

2019: Mobil organic clicks have declined approximately 10 points between 2016-2018


Search Engine Land now adds in-house SEO experts to the team

2019: Detlef John and Jessica Bowman will contribute content and expertise for Search Engine Land and SMX events.


Google drops Merchant Center integrations with BigCommerce and Magento.

2018: Google began to email customers to inform them that support would be ending on March 20, 2018.


Apple’s HomePod will finally arrive on February 9th, but can it be competitive?

2018: Apple stated that Siri is being used on over 500 million devices.


Spotted – New Google Ad Label Test with Green Outline on White Background

2017: This new look was first seen in the UK on desktop.


Merkle – Google Q4 search growth aided other than ETAs

2017: The overall paid search growth was steady in Q4. Google saw growth in Q4 through separate device bidding.


Bing Ads launches Automated imports to automatically sync AdWords campaign

2017: Advertisers now have the option to set up their imported Google campaigns so that they are updated on an ongoing basis.


Study: 34% of Google Search Results have Rich Media, 9 Search Links, and 9 Search Ads

2014: Conductor’s analysis of the “ten Blue Links”


Gmail Users Get Thousands of Emails Due to a Google Search Error

2014 “I have been receiving thousands of blank, no-subject emails …. 500 emails per hour come in, and I cannot stop them.


Apple Purchases Ads on Google & Bing to Celebrate the Mac’s 30th birthday

2014: Apple made sure that everyone searching for “Mac” in Google or Bing was aware of the anniversary.


German Courts follow French Ruling & Order google To Block Max Mosley Images in Search Results

2014 A German court found that Google was responsible for publishing scandalous photos of former Formula One president.


Search In Pics: Google+ Keychains, Instagram Printer & Google Wear Retail Store

2014 These are the most recent images that show what people eat at search engine companies, their play habits, where they go, and what toys they own.


Ask.com has the longest-winded searchers, report says

2012: Searches averaged nearly five words.


Google Gives $100 Million To Outgoing CEO: Unusual

2011 Eric Schmidt received a $100 million equity award, which was an increase on previous equity awards to Google executives.


Survey: 6-10 Reviews of Local Businesses Required To Trust

2011 51% consumers cited reliability as the most important quality when choosing a local business to work with


New Report Shows AdWords Interactions Prior-Clickthrough

2011, Google created a report that allows advertisers to see “free clicks”, clicks and interactions that were not redirected to their website.


Google Places Now Allows Users to Upload Photos

2011 Images uploaded by users will be visible on Google.com, Google Earth, and Places/Maps.


What do Oprah and Eric Schmidt have in common?

2011 – Schmidt was looking for a talk show that he could present to different outlets.


Google Maps Adds Fuel Calculator In UK Directions

2011: Google Maps has added the fuel calculator widget at the bottom of driving directions


Bing Promoting Top Image Searches with a New Landing Page

2011 This group of images highlighted the top image searches using images.


Bing Hops for Touchdown with New ESPN Partnership

2011 Two pre-Super Bowl promotions were run by ESPN and Bing through their partnership


Search with Ask.com

2008 Other engines offered customization options as well.


Google Gets Demographic targeting, But Didn’t They Already Have It?

2008: Demographic Bidding allows advertisers to display ads to specific age groups and genders on Google’s content network sites


Google Testing Click to Call Again?

2008 A renewed test of Google’s click-to-call service.


YouTube Enhances YouTube Mobile Version

2008 Tens Of Millions of Videos, Community Features, Mobile Phone Uploads, and More Available in Just a Few Moments.


Day 2 – Search Stocks & Is There a Recession?

2008 Although Microsoft and Yahoo. While NASDAQ stabilized, Google continued to drop


Promotion for Live Search

2008 While they waited for the users to enter their terms into the search box, a left-leaning male commentator and a right-leaning woman commentator sniped at one another and made jokes.


YouTube Ready for “Super Tuesday” with Mapping Site

2008 You can call it “Super Tubesday”. The site will offer geotagged videos of candidates and users from various news outlets.


DoCoMo and Google In Japanese Mobile Partnership

2008 Google-NTT DoCoMo would make Google the default web page for mobile Internet browsers using DoCoMo phones.


Yahoo Search Marketing Launches New Ranking Model February 5th

2007: Advertisers will have to think about price and other factors, such as click-through rates.


Yahoo Fixes Lower Case Titles Bug In Search Results

2007: Google returned the title tag of pages, rather than the internal anchor text.


Beyond Google: Social Media Engines First and Other Search Engines Second

2007 Why search marketers should tap into search engines, including social media search engines


Yahoo Announces Fourth Quarter Financial Results: Stock up In Pre Market

2007: The year-end financial results revealed a decline in profits but an increase in overall revenues.


Google Groups Beta Design Comes Out Of Beta

2007 This new design includes some additional features (e.g. pages, member profiles and file sharing).


A Design Change For Google Images

2007: The image source URL didn’t show up until you hovered over it.


Baidu Earns License To Produce News Content In China

2007 This allowed Baidu to create their own content instead of displaying snippets from third-party sources.


Search SEO and SEM Forums with Google Custom Search Engine

2007 The Google Custom Search Engine, (CSE), specifically searched for the various search engine optimization and marketing forums on the internet.


Norwegian Data Inspectorate To Investigate Privacy Concerns with Google

2007 This was to find out what data Google stored about users, their motives, and the security measures they used.


Google Checkout Testing Large Buttons On AdWords

2007: Google AdWords tested large Google Checkout buttons under ads for merchants who accepted Google Checkout.


Search B2B with Zibb

2007: This was a general engine that could be used by B2B users.


Yell Expanding Mobile Services

2007: Interactive maps and turn-by–turn directions will be available through either a downloadable app or a mobile browser.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post Search Marketing History: January 24 was first published on Search Engine Land.

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